Mind the Gap Services

✨ Spotlight Thursdays: FemTech Trailblazers ✨ As part of our September focus, we’re thrilled to highlight three visionary women who are driving innovation and change in the FemTech space. These founders are tackling major health challenges with innovative solutions that are reshaping women’s healthcare. Let's take a closer look at their incredible work: Svetlana Kazantseva – Founder of Strawberry Health Svetlana is at the forefront of personalized healthcare. Strawberry Health is a platform for women to make proactive and data-driven decisions about their health. Co-founded by women in their 30s and 40s, the team is building a product they need themselves. Strawberry Health’s goal is to extend the health span of women and close the gender healthcare gap through personalized health protocols developed by leading specialists in women’s health. Laura Vidal Borrell – Founder of HappySneeze Laura’s mission is to improve the quality of life for women facing pelvic health issues, particularly incontinence. HappySneeze provides solutions and support that empower women to manage these challenges with confidence. Laura’s passion for women’s health is helping to break the stigma around pelvic health and bring more awareness to an often-overlooked issue. Satabhisa Mukhopadhyay – Founder of 4D Path Satabhisa is revolutionizing cancer diagnostics with 4D Path, an AI-powered platform that enhances the accuracy of cancer detection and treatment. Her work is paving the way for more reliable breast cancer diagnostics, improving outcomes and saving lives. Satabhisa’s innovative approach is a prime example of how technology can play a vital role in advancing women’s health. These women are not just making an impact—they’re shaping the future of healthcare. We’re excited to share their stories and continue to shine a light on the brilliant minds leading the FemTech revolution. Stay tuned throughout September for more inspiring profiles of women transforming the FemTech landscape! 💡✨ #FemTech #WomensHealth #PelvicHealth #PersonalizedHealthcare #MindTheGap

On this day, we pause to remember the events of 9/11—a day etched in our history, shaping not only the nation but each of us individually. It was a day filled with loss, grief, and a sense of vulnerability, but also one that showed us the strength of unity, resilience, and the power of human compassion. As we reflect, we honor the lives that were tragically lost and the brave souls—first responders, firefighters, police officers, and everyday people—who risked everything to save others. Their courage reminds us of the best of humanity, even in the darkest of times. We also stand with the families whose lives were forever changed, offering our support and gratitude for the sacrifices made. For those of us who lived through that day, the memories remain vivid—where we were, how we felt, and the overwhelming need to come together in the face of adversity. Let’s carry forward the lessons of 9/11, remembering that even in moments of deep sorrow, we are capable of great strength and compassion. #NeverForget #Unity #Resilience #MindtheGapServices

In this video, our Co-founder Sarah Pettay gives her perspective on why marketing is so important. Marketing is the backbone of any startup, and is key for brand awareness, growth, and sustainability. At its core, marketing provides the foundation for connecting with potential customers, building brand recognition, and fostering trust, regardless of the stage your business is in. Startups often struggle when they don’t prioritize marketing from the beginning, leaving them without a clear strategy to attract and retain customers. As highlighted in this Forbes article (https://lnkd.in/grnxkEKW), failing to invest in marketing early on can hinder a startup's ability to grow, leaving them lost without a clear message or direction. A solid marketing strategy ensures that startups can not only introduce their products and services to the right audience but also build long-term relationships. By aligning marketing with each phase of business development, startups can adapt to changes, scale effectively, and position themselves for lasting success. When startups overlook marketing, they miss out on critical growth opportunities that could determine their survival in a crowded marketplace. #StartupMarketing #MarketingMatters #GrowYourBusiness #MindtheGapServices

💡Spotlight Thursdays: FemTech Trailblazers💡 This month, we’re switching things up for Spotlight Thursdays by highlighting three incredible women making a difference in FemTech each week. There are so many amazing leaders in this space, it would be a shame not to showcase their work! From wellness to fertility, these trailblazers are changing the game. This week, we’re shining the spotlight on a few women who are making waves in wellness, fertility, and FemTech startups. 🪒 Georgina Gooley – Co-founder of Billie Billie isn’t just another razor and body care brand. They’re taking on the “pink tax” with affordable, high-quality products that give us options based on what our skin actually needs. Georgina Gooley’s work goes beyond products—she’s challenging the norms and making sure we all have access to products that work for us. ♀️Kate Ryder – Founder of Maven Clinic Maven Clinic is a digital health platform that specializes in fertility, pregnancy, postpartum care, and pediatrics. But Kate Ryder didn’t stop there—she’s investing in community-based solutions to address the gaps in healthcare that keep women from getting the care they deserve. She’s not just offering telemedicine; she’s working to fix the system. 👩🏼💻 Maria D. Toler – Founder of SteelSky Ventures SteelSky Ventures is all about investing in companies that are focused on improving women’s health. Under Maria Toler’s leadership, they’ve been part of a major White House initiative, directing $100 million to ARPA-H (Advanced Research Projects Agency for Health) to push forward research and innovations in women’s health. Maria is making sure women’s health stays a priority in the future of healthcare. Stay tuned for more inspiring stories as we keep shining the light on the women shaping the future of FemTech! #FemTech #WomensHealth #FemaleFounders #MindTheGapServices

🌟 Exploring the Diverse World of FemTech: Empowering Women’s Health 🌟 FemTech is more than just a buzzword—it's a movement for how we approach women’s health. At Mind the Gap Services, we’re passionate about innovations that matter. Here's a look at the different types of FemTech that contribute to the health and wellbeing of women: 🔹 Reproductive Health: From period-tracking apps to fertility monitoring devices, these technologies are allowing women to take control of their reproductive journeys. 🔹 Maternal Health: Prenatal and postnatal care is getting a tech upgrade with apps and devices designed to support women through every stage of pregnancy and beyond. 🔹 Sexual Health: FemTech is breaking the stigma around sexual wellness with products that enhance sexual health, offer education, and provide easy access to STD testing. 🔹 Menopause Care: Creating solutions for hormone therapy management and symptom tracking, women navigating menopause have more support than ever. 🔹 Pelvic Health: Companies are focusing on pelvic floor health, offering exercises and recovery tools that help women maintain strength and wellness, especially post-childbirth when the pelvic floor muscles need help to recover. 🔹 Mental Health: Addressing the unique mental health challenges women face, from anxiety to postpartum depression, these platforms are providing support tailored to each woman and their situation. 🔹 Chronic Conditions: Targeting conditions that disproportionately affect women, such as autoimmune diseases and osteoporosis, FemTech creates personalized care solutions. 🔹 General Women’s Health: From fitness to nutrition, these technologies cater to the holistic health needs of women, ensuring wellness is within reach for all. 🔹 Breast Health: FemTech is transforming early detection, treatment, and recovery from breast cancer, providing enhanced monitoring and support. 🔹 Personalized Health: Leveraging data to offer tailored health solutions, FemTech is paving the way for personalized medicine that caters specifically to women’s needs. FemTech is reshaping the landscape of women’s health, bringing innovative, accessible, and personalized care to the forefront. At Mind the Gap Services, we’re proud to spotlight these incredible advancements. Let’s continue to support and celebrate the technology that’s empowering women worldwide! 💪✨ #FemTech #WomensHealth #Innovation #MindTheGapServices #Empowerment

Today’s Spotlight Thursday, shines a light on our very own, Sunny Spies. One of the most important things a CMO can do is hire responsibly and hire well. You may not yet know Sunny, but if you follow this page, you’ve definitely seen her work. Sunny is the wonderful brain behind a lot of our content. We met Sunny through the AllegiantVets Skillbridge program; Thomas McKenzie was kind enough to let us present our Internship opportunity to the group. The Skillbridge program is such an important program; it helps Veterans who are retiring from active duty transition into civilian jobs and civilian life. The Allegiant Vets group does an outstanding job with their programs! Sunny started with MTGS back in May as our Marketing Intern, while also completing her Skillbridge program and transitioning from 21 years of active duty Air Force service—we knew immediately she would be a powerhouse. She’s been helping us grow our social presence and business since Day 1. We are thrilled to announce and introduce Sunny as our very first Partnerships Manager. In this role, Sunny will continue to use her research prowess to super-charge our business development efforts and her incredible ability to connect and build relationships to accelerate our sales cycle efforts. Join us in congratulating Sunny on her new and expanded role! At MTGS, Co-Founders Sarah Pettay and Helena Fowler do their very best to ensure we celebrate all of the ways we bring our multifaceted selves to work each day. This includes celebrating important milestones, which is why we are so excited to say CONGRATULATIONS to Sunny on recently tying the knot! Congratulations Sunny and Dustin! We wish you eons of joy and fulfillment.  #MTGS #womenfounders #hirewell #celebrateeachother

No matter what business you are building, there are challenges you will face. In our Founders Series, we’ll be interviewing CEOs to uncover how they’ve overcome these obstacles and gain insights from their journeys. Our first founder spotlight features Brooke McGregor, CEO of Kaleidoscope Juice. Brooke’s take on building her brand offers a “fresh” perspective on growing a business, especially when not everyone aligns with your vision. #Entrepreneurship #BusinessChallenges #FounderSeries #KaleidoscopeJuice #MindTheGapServices

As a business owner, you have many things to focus on - you've got to build your brand, decide when to build your team, research what innovations will help your brand - and that's just the beginning! With so many responsibilities, it’s easy to see why marketing might not always get the attention it deserves, especially without a Chief Marketing Officer (CMO) to lead the charge. But as you grow your business, the absence of a CMO can create challenges that impact your ability to scale effectively and sustain long-term success. In this article, we'll explore the obstacles that come with growing a business without a CMO, and how you can navigate them to ensure your business thrives. Whether you’re a startup just coming into the market or an established company looking to scale, understanding these challenges and how to overcome them is crucial to your growth journey. #BusinessGrowth #MarketingLeadership #FractionalCMO #MindTheGapServices #ScaleYourBusiness

🐝 Pioneering the Future of Animal Health: Dalan Animal Health's Groundbreaking Honeybee Vaccines Dalan Animal Health, Inc. is making history with their revolutionary work in developing the world’s first vaccines for honeybees. In a world where honeybee populations are under threat, this innovative company is stepping up to protect these essential pollinators and, by extension, our global food supply. Meet the Visionary Founders: Led by Annette Kleiser as CEO, with Dalial Freitak pioneering the research behind honeybee immunology and Franziska Dickel driving the integration of biological sciences and technology, this dynamic team is revolutionizing animal health and sustainability with their groundbreaking vaccine solutions. Their cutting-edge research is conducted in collaboration with the University of Georgia, further strengthening their innovative approach to honeybee health. At Mind the Gap Services, we’re inspired by Dalan Animal Health’s commitment to innovation. Their work with honeybee vaccines is not just protecting bees—it’s securing the future of our food systems. Stay tuned as they continue to lead the way in animal health and sustainability! 🌱 #HoneybeeHealth #Sustainability #Agriculture #DalanAnimalHealth #MindTheGapServices

🚀 Essential Marketing Trends Every Startup CEO Should Know! As a startup CEO, staying ahead of marketing trends is vital for rapid growth and standing out in a competitive market. Here are the top trends to help your startup thrive: 🤖 AI-Powered Personalization on a Budget: Even with limited resources, leverage AI tools to create personalized customer experiences. Affordable AI solutions can help you tailor marketing efforts to individual customer needs, boosting engagement without breaking the bank. 💹 Sustainability Marketing: Today's consumers value sustainability, especially in startups. Integrating eco-friendly practices into your brand message can help attract socially conscious customers and investors, setting your startup apart. 🔎 Voice Search Optimization for Niche Markets: As voice search grows, ensure your startup's content is optimized. Focusing on niche keywords can help you capture targeted voice search traffic, even with a smaller budget. 📹 Leveraging Video Content Creatively: Video marketing doesn’t have to be expensive. Use platforms like Instagram Reels or TikTok to create engaging, low-cost video content that resonates with your audience and drives brand awareness. 💿 Data Privacy & Ethics as a Selling Point: Building trust is crucial for startups. Prioritize transparency in your data practices and use ethical data collection as a unique selling point to build a loyal customer base. 🤔 Micro-Moments for Lean Marketing: With limited time and resources, target micro-moments when your customers are most likely to make quick decisions. Deliver relevant, timely content that encourages immediate engagement. Embrace these trends to propel your startup forward, making the most of every opportunity for growth and innovation! 🚀 #StartupMarketing #GrowthHacking #DigitalMarketing #MicroMoments #MindTheGapServices