MindFire Communications

Arsonists Don Farber and Jennifer Sautter had the honor of attending this year’s Destination QC event, celebrating the profound impact of tourism on our community. The event highlighted the significant economic contributions of tourism and presented an inspiring vision for the future of the Quad Cities. A big thank you to Dave Herrell and his team at Visit Quad Cities for their exceptional efforts in promoting the very best of our region! #QCThatsWhere

We were excited to see our friends at ALM Positioners Inc. reveal their new innovative technologies at the FABTECH Expo! ALM showcased its brand-new AI solution, VIKI OS, and demonstrated a collaborative robot integrated with a positioner. Our team had the pleasure of designing the booth that served as the backdrop for this groundbreaking presentation. Thanks to Pat Pollock, Kevin Toft, Mark Ross, Melanie Bennett and the whole ALM team for letting us be a part of their exciting journey!

Today, we’re celebrating Karina Huaracha’s first anniversary at MindFire! Her innovative ideas and uplifting energy have been invaluable to our social team. We’re excited to see what the future holds as she continues to drive creativity and success for all our social clients. #EmployeeMilestone #Marketing #Branding

In today’s competitive market, guesswork is no longer sufficient. Content Marketing Arsonist Olivia Martinez is breaking down how blending creative strategies with data-driven insights can elevate your brand. Learn more about how metrics drive smarter, more effective strategies: https://bit.ly/4eROKjp #MarketingMetrics #Branding #Marketing

As marketers, we know that a successful campaign is more than just seasonal fun—it’s about crafting memorable and engaging experiences that make a lasting impact. To celebrate spooky season, we’re highlighting five of our favorite campaigns that showcase the magic of creativity and smart branding: 1.     Burger King scary clown night campaign 2.     Heinz tomato blood 3.     McDonalds vampire campaign 4.     M&Ms Addams Family campaign 5.     Reeces & NextDoor treat map Which of these spooky campaigns is your favorite? Let us know in the comments!

There’s no better way to demonstrate the value of a service than through the voices of those who use it. With 3.2 million rides annually, our friends at QC MetroLINK connect individuals to jobs, education and essential services. Through the “Every Seat Has a Story” campaign, we’re giving riders the opportunity to share their unique experiences—placing their stories at the forefront. These narratives illustrate how Metro goes beyond transportation, making life easier one ride at a time. Explore the campaign creatives here: https://bit.ly/3TUlqAy #Branding #Advertising

Storytelling is more than just a narrative—it’s a strategic tool that can elevate your brand and deepen connections with your audience. In our latest blog post, Olivia Martinez explores how brands can leverage storytelling to stand out, build trust and foster customer loyalty. Learn how your brand can craft a compelling narrative that reflects your values and connects with your audience on a deeper level: https://bit.ly/4gY54R1 #Branding #BrandNarrative

Meet Don Farber, our in-house web guru. In our latest edition of Grill the Arsonist, we put Don in the hot seat to talk about how he's navigated the ever-changing landscape of web development, balanced professional success with family life and shaped his unique approach to digital branding. Read more about Don’s story here: https://bit.ly/3XOT2lt #EmployeeSpotlight #Branding #Advertising

Go bold or go home! Our friends at Waratah celebrated their 50th anniversary with the “For The Bold” campaign, highlighting support for generations of loggers worldwide. Some of our team traveled across the world to capture their equipment in action and connect with the loyal customers and employees at the heart of the brand. From concept to editing, we launched the campaign with a brand video showcasing how Waratah is built for the bold. Check out the campaign assets and video here: bit.ly/4dfkKMW #Branding #Advertising

It’s Brand Arsonist James Patrick Schmidt’s eighth anniversary at MindFire! This past year has been a whirlwind of achievements for James, and we couldn’t be prouder. He recently stepped into the role of Brand Arsonist at MindFire, and also earned a spot on the Quad Cities Regional Business Journal's Forty Under 40 list! 👏 Thank you, James, for your hard work, dedication and the positive energy you bring to our team every day. We’re lucky to have you on our team! #EmployeeMilestone #Branding #Advertising