MindgruveMacarta

We are proud to announce our merger with Icon Commerce, the largest independent commerce agency in the Midwest! This strategic partnership enhances our omnichannel commerce capabilities, combining our expertise in data-driven performance marketing with Icon’s deep knowledge of in-store retail, marketplace and direct-to-consumer commerce. Together, we are 300+ strong across 8 global offices, driving growth for brands like P&G, Colgate-Palmolive, Tempur Sealy, Sony and more. Read the full press release here: https://bit.ly/4dVCLkw #MergerAnnouncement #RetailMedia #PerformanceMarketing

Our team attended the Atlanta Digital Summit Series, diving deep into the latest trends shaping the future of marketing. From AI integration and storytelling to the rise of hyper-personalization, the Digital Summit Conference was packed with valuable insights for modern marketers. Our team highlights key strategies for cutting through the noise, building stronger connections, and driving growth in today’s competitive landscape. Check out the key takeaways in our latest blog post: https://bit.ly/40lA6wq #DigitalSummit #MarketingConferences

Google is taking search advertising to the next level with its latest AI-powered tools. From generating search ads to enhancing campaign measurement, these innovations are set to transform the way brands reach their audiences. At MindgruveMacarta, we're always on the cutting edge of digital marketing advancements, and this is no exception. These tools will provide brands with more efficient ways to optimize campaigns and drive results. Ready to see how AI can boost your strategy? Check out the full article via ADWEEK: https://bit.ly/3U69L1I #GoogleAds #AI #DigitalMarketing #SearchAds

The future of search is here, and it’s powered by Generative Engine Optimization (GEO). Our latest blog explores the next evolution in search technology, including how GEO is reshaping the digital landscape with AI-driven search experiences. Discover how this cutting-edge approach is set to transform the way brands optimize their digital presence. Check out the full article and see what’s next for search: https://bit.ly/3YoIgTC #GEO #AI #SearchEngineOptimization

MindgruveMacarta is a San Diego Business Journal 2024 Fastest Growing Company. The achievement reflects our incredible journey. This year we joined forces with Macarta and Icon Commerce, expanding our global footprint and cementing our agency as a leader in omnichannel commerce and advanced analytics. Thank you to our talented team and amazing clients — this milestone wouldn’t be possible without you! Read our announcement here: https://bit.ly/40lFeRc #FastestGrowingAgency #SDBJ

Plus learn about holiday shopping trends, our new VP of Integrated Strategy, and W3 Awards recognition.

In the ever-evolving world of healthcare marketing, focusing on lead quality is more important than ever. In the latest installment of our Healthcare Marketing Series, we explore the key factors that determine high-quality leads and how healthcare brands can optimize their marketing strategies to attract and convert them. Get the insights you need to improve your lead quality and drive better patient outcomes. Check out the full article now: https://bit.ly/3Nl4pMf #HealthcareMarketing #LeadQuality #MarketingStrategy

Speaker Announcement! MindgruveMacarta's VP, Analytics, Steven Hellbusch, is presenting a session on Measuring ROI in Digital Healthcare Marketing at HLTH USA - healthcare's #1 must-attend innovation event. Steven will present alongside executives from NVIDIA, Microsoft, Kaiser Permanente, Oracle and many more. This panel, presented with Kargo, will explore strategies and methodologies for measuring return on investment (ROI) in digital healthcare marketing campaigns. We'll dive into key performance indicators and highlight case studies that assess and enhance campaign effectiveness. #HLTHUSA #HealthcareInnovation #HealthcareTransformation

In healthcare marketing, it’s not just about generating leads—it’s about understanding lead quality. In Part 1 of our Healthcare Marketing Series, we dive into how healthcare brands can better define and measure lead quality to drive impactful results. From lead scoring to conversion tracking, our team at MindgruveMacarta is sharing insights that help healthcare marketers maximize their ROI. Ready to improve your lead generation strategy? Read the full blog here: https://bit.ly/3wTxXMh #HealthcareMarketing #LeadQuality #LeadGeneration

Last month, our team had the privilege of attending Digiday's Retail Strategies conference in New York, where industry experts shared the latest innovations in #RetailMedia and digital marketing. From leveraging real-time data to synergizing omnichannel strategies, read our full recap here: https://bit.ly/3BKJW0Q