Thank you Shayla Thiel-Stern, Ph.D. for sharing your 💡 insights 💡 - it's part of what makes our community great. We're so glad you could join us today.
Strategy & Content Consultant Specializing in Thought Leadership | Author | Associate Professor at the U. of Minnesota
This morning's MIMA event at Br8kthru Consulting led by content marketing extraordinaire Deborah Carver 🪩 was fantastic. In this picture below, she was showing a clip from the film "Moneyball" (great 2011 movie starring Brad Pitt) to talk about the concept of "base hits" in content performance and measurement. In the same way Pitt as Oakland A's manager Billy Bean points out to his leadership team that they can actually replace a former marquee player with a few different less expensive players whose averages add up to the blockbuster player, you don't need too rely on only on big content "grand slams." The base hits add up to a good brand experience: "Clients and customers see everything in the aggregate — they see the whole. The brands. The whole experience," Carver said. "It is not just a piece of content. You need to get on base and then win games." She shared many similar gems in this workshop, but another big highlight was when a happy Golden Retriever tried to come in and join us.