Mission Field: Innovation, Insights & Strategy

In the hustle and bustle of a store, your product will be exposed to a diverse array of shoppers, not just your target demographic. In our latest blog, Mission Field Managing Director Caragh McLaughlin explores how this broader exposure can reveal unexpected appeal among other consumer groups, helping refine your product and adjust marketing strategies for increased market success.  #CPGInnovation #ConsumerInsights #DisruptiveInnovation

At Mission Field, we’ve seen firsthand how the quality of consumer feedback can make or break innovations—especially disruptive ones. In this Inc. Magazine article, Mission Field founder Jonathan Tofel shares how a group we call Emergent Consumers offers deeper insights, helping us understand what the market is truly ready for. #DisruptiveInnovation #CPGInnovation #InnovationStrategies #ConsumerInsights #ProductDevelopment

What if your new product, originally designed for Gen Z, attracts an older demographic when it hits the shelves? In our latest blog, Mission Field Managing Director Caragh McLaughlin explores how CPG companies often discover untapped market potential when their product goes in front of a wider audience. #CPGInnovation #ConsumerInsights #ProductDevelopment #ConsumerTesting

New news at Mission Field, and we hit the bullseye with this one..... We recently completed a successful test and learn pilot with Target and are excited to offer this opportunity to more clients! Mission Field will handle all the logistics/operations while providing strategic guidance along the way. Ready to enhance your innovation plans? Lets connect!

Team building Table Tennis!

Traditional innovation processes can trap teams in linear thinking, leading to missed opportunities. In this latest Inc. Magazine article our CEO and Founder, Jonathan Tofel, explores how CPGs can break down silos and iterate holistically, testing multiple aspects of the product together. #DisruptiveInnovation #CPGInnovation #InnovationStrategies 

In our latest blog, Mission Field COO Carolina Sasson shares a scrappy approach to product iteration that prioritizes real-world feedback before products are perfected, allowing for key adjustments that save time and resources in the long run. #DisruptiveInnovation #CPGInnovation #InnovationStrategies

I'm excited to announce that Insignia International - the brands you know and love in the Hispanic and Southwestern space - will be a part of the Mission Field: Innovation, Insights & Strategy client roster! This is one of those CPG companies that is likely flying under the radar... but not for long! After hearing about their strategy, the vision they are working towards will be very exciting for consumers and those of us who love seeing category innovation in action. It also helps when you have an experienced CPG team in place that is uniquely powered by the entrepreneurial spirit. I can sense that this company is going to be a disruptor... and that's our love language here at Mission Field! Welcome Insignia International!

Iterate to great! Its a common mantra for innovation and one that has historically been embraced by small, more nimble companies more often than larger companies. We came across this example while out in the field seeking inspiration for a client's floor care innovation pipeline by looking at skin care products. goodmolecules clearly values transparency and showcases how they have incorporated customer feedback into the latest product iteration by featuring "Release Notes" on their packaging. Are there any brands that you have noticed iterating to great? #innovation #entrepreneurial

Ever felt the frustration of working with an agency that just didn't 'get it'? You're not alone. At Mission Field, we know that not all agencies are created equal. Here's why we strive to be better: Experience Matters With over two decades in the CPG industry, we've seen it all. From startups to Fortune 500 giants, we understand the unique challenges you face. Global Reach Our work spans continents. We've collaborated with clients from the United States to Europe, Latin America to the Middle East, and beyond. This global perspective allows us to bring diverse insights to every project. Speed of Innovation Typical corporate product innovation cycles can take 3-5 years. We’ve honed a process that can reduce that time to as little as 9 months. Imagine bringing your product to market in record time. Proven Track Record We've developed and tested over 200 innovations and countless unique product ideas. Our clients? Household names like PepsiCo, Clorox, KraftHeinz, and many more. Entrepreneurial Spirit We’re not just another agency; we’re entrepreneurs at heart. We understand what it takes to disrupt the market and drive growth. Tailored Solutions We don't believe in onesizefitsall. Every client, every project, gets a customized approach to ensure success. ResultsDriven We measure our success by your success. Our goal is to help you achieve tangible, impactful results. So, if you’re tired of the same old agency experience, let’s talk. We’re here to make a difference. Comment below or send me a message to learn how we can help your innovation journey.