Mitra Creative

💼 Rising acquisition costs and economic pressures call for a new growth strategy. What if you could unlock revenue within your existing customer base? MarTech writes account-based expansion is the key to sustainable growth, faster sales cycles, and lower costs. Let’s rethink #GTM efficiency and focus on retention & expansion! 🚀 Learn more here: https://bit.ly/4faQxjO #B2B #AccountBasedMarketing #ABM #CustomerSuccess #SaaS #Growth Mitra Creative

October 2024 IAMCP NJ Highlights - Meeting: New Jersey Cybersecurity and Communications Integration Cell Annual Review of the Current State of the Web & Cybersecurity Threats: https://lnkd.in/e6AxbYCp International Association of Microsoft Channel Partners #IAMCP #MicrosoftPartner Microsoft Microsoft AI Cloud Partner Program State of New Jersey NJ.com

This looks like a fantastic event!

FINAL REMINDER: This Wednesday, October 16, 8:30am ET: IAMCP “NJCCIC Annual Review of the Current State of the Web & Cybersecurity Threat Overview" featuring Theresa M., MS, CRISC, CISM, CSXF, GCTI, GCFE, New Jersey Cybersecurity and Communication Integration Cell (NJCCIC), of the New Jersey Office of Homeland Security and Preparedness (NJOHSP) - In-person at the Park Avenue Club in Florham Park, and online. LEARN MORE AND REGISTER HERE: https://bit.ly/4eS1xSL #IAMCP #MicrosoftPartner Microsoft State of New Jersey NJ.com

B2B social ad spending will reach $8.50 billion in 2024, with LinkedIn and Meta leading the charge, capturing nearly 80% of the market per EMARKETER. LinkedIn alone will account for 47.2% of B2B display ad spending, making it the top platform, while Meta will take 15.9% of B2B digital ad spending. YouTube will see a 12.1% growth in B2B ad revenues, reflecting the rising demand for video content. AI-powered tools like LinkedIn’s Accelerate and Meta’s Advantage+ are shaping the future of social advertising, streamlining campaign creation and optimization. Learn more here: https://bit.ly/4eGMdZt #B2BMarketing #DigitalAdvertising #LinkedInAds #MetaAds #YouTubeAds #AIinMarketing #SocialMediaMarketing #VideoMarketing Mitra Creative

IAMCP #NewJersey Chapter October 2024 Meeting: "NJCCIC Annual Review of the Current State of the Web & Cybersecurity Threat Overview" featuring Theresa Misuraca, MS, CRISC, CISM, CSXF, GCTI, GCFE, New Jersey Cybersecurity and Communication Integration Cell (NJCCIC), of the New Jersey Office of Homeland Security and Preparedness (NJOHSP): Wednesday, October 16, 8:30am ET - In-person at the Park Avenue Club in Florham Park, and online. LEARN MORE AND REGISTER HERE: https://bit.ly/4eS1xSL #IAMCP #MicrosoftPartner Microsoft State of New Jersey NJ.com

With proper guidance and heeding certain wisdom that comes with years of insight and expertise, Mitra Creative agrees with the Forbes Council that “No matter what generations make up a B2B marketing team, this research reminds all of us just how quickly things change in today’s market. Continually testing new tactics is a best practice that any marketer can embrace.” Check out this insightful piece on how marketing teams are evolving to embrace new ways of connecting with audiences, highlighting the importance of Millennial and Gen Z perspectives in shaping effective strategies: https://bit.ly/4exUzCI #MarketingStrategy #GenZMarketing #MultigenerationalTeams #MillennialMarketing #B2BMarketing #MarketingInsights

The IAMCP #NewJersey Chapter's September 2024 activities included two key meetings: * New Jersey Congressman Tom Kean, Jr. highlighted how technology innovation fuels business growth and unlocks economic opportunities at both the local and national levels. * Our chapter's monthly meeting featured "Microsoft #Copilot Illustrating #Dynamics365," highlighting #AI-driven capabilities with insights from Tracy Beyer of TD SYNNEX, and a demo by Jeffrey Goldstein of Queue Associates. Read the highlights and see the photos here: https://bit.ly/47ZPDnH #IAMCP #MicrosoftPartner State of New Jersey NJ.com

Somebody in B2B needs to hear this today: AI isn't a one-size-fits-all solution. While AI can enhance efficiency, its limitations are clear in complex industries requiring specialized knowledge. Mitra Creative concurs with MarTech that marketing based on mimicry lacks the depth and creativity that human expertise brings. B2B success requires discerning where AI fits and when human insights are irreplaceable. The future belongs to marketers who skillfully balance both. Learn more here: https://bit.ly/3TIqYhn #B2BMarketing #AI #HumanExpertise #MarketingInnovation #ContentStrategy

A survey by #SearchEngineWatch reveals that 73% of buyers are more likely to purchase a product after watching a video. 🎥📊 As highlighted in North Penn Now, video marketing is more than a trend—it’s a powerful strategy for building trust, enhancing engagement, and driving conversions. Mitra Creative concurs that today’s competitive landscape, mastering video content is essential for standing out. Learn more here: https://bit.ly/4gz1KeX #VideoMarketing #DigitalStrategy #BusinessGrowth