Mixpanel

To go further in your marketing analysis, you need to build reports that go beyond CAC 🎯 Join us LIVE with Barbara Galiza from 021 Newsletter to learn how to measure and prove the true business impact of your marketing campaigns. In this hands-on session, you'll discover: ► How to measure revenue impact beyond basic conversion metrics ► Why user-level attribution reveals more valuable insights than event-level ► Step-by-step guide to building ROI-focused marketing dashboards in Mixpanel 📅 October 29th, 9AM–10AM PT Perfect for: Marketing leaders who need to prove campaign value and make data-driven budget decisions #MarketingAnalytics #ROI #Attribution

Yes, PMs should be responsible for revenue metrics after launches 💲 Here's Neha Nathan on why and how our product team does it and how yours can, too 👇 https://lnkd.in/e5EtbQRS

Mixpanel is a proud sponsor of the Product Management Festival! We'll be there in Zurich on Nov 6th and 7th with the brightest minds in product management and tech leadership for two days of career-boosting insights, networking, and fun! More information here: https://lnkd.in/e-CGi7EE If you're attending, make sure you come over and say hi to us!

Meet Wiebke Caronna, this month’s #EmployeeSpotlight! Wiebke took advantage of Mixpanel’s annual 40 hours of learning time off (LTO) benefit to explore the world of product management through an AWIT course. Her curiosity and proactiveness to better understand PM feedback will immediately impact her approach to her role and customer support. As someone who regularly engages with customers, Wiebke has gained valuable insights into how to solve issues beyond the immediate pain point by focusing on the bigger picture. Her commitment to continuous learning and seeing the broader use cases exemplifies the growth mindset we value at Mixpanel.

We're proud to be recognized as an analytics and data capture leader in Snowflake's Modern Marketing Data Stack 2025 report! For this report, Snowflake analyzed usage patterns from about 9,800 customers and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. Learn about the important role Mixpanel plays and read the full report 👇 https://lnkd.in/gTuGa7Ns

Are you tired of relying solely on CAC to measure marketing success? Check out this article from Barbara Galiza of 021 Newsletter on how to build marketing reports that calculate campaigns' ROI 🤑 In this piece, Barbara shares how to: • Use Mixpanel's attribution models to go beyond vanity metrics • Uncover the real business value of your campaigns • Learn to identify the campaigns driving the most valuable users and highest ROI 👉 https://lnkd.in/eeJcEc4z

A big welcome to the newest members of the Mixpanel team 🎉 We’re eager to see how their unique talents and experiences will propel us forward as we continue to push the boundaries of innovation. We’re confident they’ll make a lasting impact across the board, and we’re excited to embark on this exciting journey together. Here’s to new opportunities and a bright future 🌟

Discover how eXtra (United Electronics Co.), a leading electronics retailer in the Middle East, increased their checkout-to-order conversion rate by 47% and achieved 33% growth in unique purchasers with the help of Mixpanel and our strategic implementation partner Omtera. Check out the full story here: https://lnkd.in/e4Tj2bnV

We are thrilled to announce our next In Conversation With session, where we are joined by Christopher Cronin, Data Engineer at Swyftx, Australia's highest-rated crypto exchange. 🗓️ Date: 17 Oct 2024 ⏰ Time: 10:30 AM IST | 1 PM SGT We'll discuss how Swyftx is using data to: 1. Set the foundation for product analytics 2. Gain insights about Swyftx’s users 3. Drive company-facing and user-based KPIs Discover how Swyftx enhances user engagement and retention with the help of product analytics. Save your spot: https://lnkd.in/g-FWci8y

Calling all product and marketing leaders! We’re teaming up with Customer.io and Sofar Sounds to co-host the Listen More event on October 24 at The Ministry, London Bridge. Get ready for an epic night of music and meaningful conversations. We're exploring a new networking format that’s more authentic and intimate. Think deep discussions, live performances, and the chance to make genuine connections. Spaces are limited, so register today: https://lnkd.in/dE-aJabe