Monetate

Elevate 2024 Award Spotlight: Personalization Leader 🤝🏆 This award honored the team that demonstrated outstanding leadership in implementing and advancing personalization strategies within their organization—with Nestlé Nespresso SA nabbing the top spot! Rachel Willers and her Nespresso UK team created a highly personalized “for you” page based on preferences and behavior to show their users relevant product recommendations on a dedicated page—while also delivering social proof messaging through Monetate’s APEs. They set the vision 👀 Rallied the troops 🫡 And most importantly...executed it all flawlessly 💎 Congrats to Rachel and her team! #MonetateElevate24

What scares you most this time of year? Spiders?🕷️ Ghouls? 🧟 Or losing customers? 😱 Don't worry—we've got all the tips your ecommerce business needs to ghost the competition this Halloween. Learn more: https://bit.ly/400Db4Q

Pop Quiz: What is a Product Finder Quiz? 🤔 And for extra credit: How can they help online brands boost conversions? Okay, pencils down. Find the correct answers to these questions (and more) below: https://lnkd.in/gHhwQgfx

A final thank you to all of our attendees, speakers, and partners who joined us in London last week for a truly unforgettable #MonetateElevate24! 👏 The energy at the Barbican was electric as our speakers Rachel Willers, Rasmus Houlind, Bhavik Patel, Rob S., Adam Shenton, Hannah Press, Britt Mansveld, Ed Hill, Sarah Lambert Oetiker, and Elinor Pierce shared exclusive insights on the state of personalization with our 150+ attendees. 🔍 We were also extremely fortunate to be joined by our partners at Contentsquare, LeanConvert, Quantum Metric, Amplience, and Bazaarvoice, who provided firsthand demonstrations of the tools today's ecommerce professionals can use to boost their brand's growth & visibility. ⚡ And lastly, thank you to our on-site Monetaters for making it all possible. We so enjoyed meeting everyone! 🤝 It's hard to imagine any event topping Elevate 2024—until #MonetateElevate25, of course! See you all next year! 📅

Ok so I may be considered an expert within #personalization… But I’m also just a beginner. This field just continues to amaze me with its depth and complexity. So, I always try to stay curious and learn from the people I meet. Yesterday, when I spoke at / took part in Monetate’s yearly event, Elevate, in London, it was no exception to this... The brain-power at the event was immense and I learned from super exciting brands like Waitrose & Partners, Dr. Martens plc, Nespresso UK, Lovehoney Group, Pandora (just to name a few) about how website personalization can work and how it is deeply connected to the CRO discipline. It’s a strength with such a strong focus on the website - but it also has the danger of becoming a bit myopic - which is why I was brought on as a speaker I guess. To broaden the perspective on personalization whilst also boiling it down to what it really is about and how marketers can and should work to optimize profitability. A few take-aways I added to my constantly growing collection of anecdotes: 🥾 Britt Mansveld from Dr. Martens plc taught the audience how their CRO and Personalization team did a yearly round-up of all the experiments (including personalization experiments) they’d done in a year. What did each experiment conclude? How much revenue did it / will it move? How much money does that amount to? An exercise that is quite close to what we suggest in ‘Hello $Firstname’ - namely the Governance Principle that we call ‘Personalization accountability’. Without it you run the risk of someone from IT coming to decommission your software (and potentially your team) because they don’t share the same passion for personalization. 🍑 Rob S. from the sex-toy brand Lovehoney Group taught the audience how personalization is really put on its edge when you’re dealing with an intimate product assortment like theirs. One inappropriate product recommendation can easily put customers off and ruin the whole experience. And you might also want to think twice about doing explicit personalization based on previous visits - what if suddenly the partner of the customer is watching over the shoulder and it’s clear there’s been a lot of browsing of hardcore products? (There’s a product called ‘3-bangs for your butt’ - just saying… I suggest you don’t google it at work) 🔍 Last but not least I’ll mention how I (and I guess the whole audience) got an updated understanding of how far #PersonalizedSearch and #ProductDiscovery has come. Natural language processing and LLMs have taken capabilities within this field very very far - and we’re still just in the beginning. Super great insights Eric Rosado and Austin Rochford! All in all a very well executed event! Again, thanks for hosting and inviting me as a speaker! Bogar Alonso, Brian Wilson, Andrew Koperwas, George J Kanuck III Jenny Woys And Guy Beresiner - great to connect once again! Indeed there is a good tech match for a potential partnership with MAPs such as Agillic!

(Literally) behind-the-scenes at #MonetateElevate24 📸 Great view of our audience learning how to better cater to *their* online audience. Rob S. from Lovehoney Group is right—capturing digital shoppers’ attention is hard. Fortunately, leaning into human-led, personalized experinces makes it easier. That’s just one of the dozens insights our attendees have heard today, with more on the way. Stay tuned! 👀

🎉 Monetate Elevate 2024 is in full swing at the iconic Barbican in London! The energy here is electric, and we're thrilled to see so many familiar faces and new friends. 🏙️ The Barbican's unique architecture is providing an inspiring backdrop for today's discussions. We're seeing innovation at every turn! 🔍 Our sessions on AI-powered search and product discovery are generating buzz. It's exciting to see how these technologies are shaping the future of digital commerce, especially as Gen Z and Gen Alpha become shoppers. 🤝 The best part? The invaluable conversations we're having with clients and partners. Your insights and experiences are the heart of this event. Couldn't make it? Follow #MonetateElevate24 for live updates and key takeaways. We're just getting started - stay tuned for more exciting developments throughout the day and weeks! #eCommerce #productdiscovery #retail #digitalcommerce

Only hours to go until Elevate 2024 opens its doors tomorrow at the Barbican! Planning to attend, find the full agenda here: https://lnkd.in/eBRhXR6b #MonetateElevate24

Flaunt it if you got it 🧥🤷 See you all at #MonetateElevate24 this week!

Monetate will be at #ShoptalkFall2024 this October, and we’d love to connect with you there! 🤝 If you're a retail leader looking to supercharge your customer experience, let's chat. We'll be diving into how our solutions can help you: Drive Conversions: Leverage data to personalize every interaction and boost your conversion rates. 📈 Enhance Loyalty: Create engaging, customized shopping experiences that keep customers coming back. 🛒 Optimize Performance: Use actionable insights to fine-tune your strategies and get the most out of every touchpoint. ⚡ Learn firsthand how Monetate can elevate your retail strategy and drive real results. Schedule a meeting with us on-site and let’s make the most of Shoptalk together!