Moonrock

Today we’re unveiling our inaugural Lookbook, a walk-through of our most innovative activations and best insights from a record-breaking quarter for our company! This quarter has been an incredible journey: huge collaborations with MilkPEP and GALE, groundbreaking convention work with Tencent Games and Samsung Electronics America, and our partnership with Ally, to name a few. We’re proud of the work we’ve accomplished with our phenomenal partners and are looking forward to the future. To see how we stay on top of a constantly evolving industry, check it out 👇 https://lnkd.in/ep7yxTiu #GamingAdvertising #BrandEngagement #GenZMarketing #Moonrock #VirtualEvents #DigitalInnovation

🎮 Reuniting for a New Adventure: Airship Syndicate x Moonrock We're thrilled to announce that Moonrock is once again joining forces with the talented team at Airship Syndicate! This reunion marks an exciting new chapter as we prepare to help launch their highly anticipated game, Wayfinder. Stay tuned for more details on how we'll be bringing the world of Wayfinder to life, connecting it with eager gamers everywhere. Curious about how we can help launch your next big title? Let's chat! #GameLaunch #AirshipSyndicate #Wayfinder #MediaPlanning #MediaBuying

Moonrock has been on fire with our physical activations, from building immersive experiences at PAX West and LA Comic Con to delivering standout booths for clients like Samsung and Tencent. But virtual experiences are another key pillar of our work! 🚀 Bomb Pop x Moonrock 2024 Our latest collaboration with Wells Enterprises and GALE, built out a Bomb Pop themed summer camp In Roblox. From 952K+ unique players to 1.41M virtual Bomb Pops eaten, this campaign set new standards for brand engagement. With branded gameplay elements like vehicles and rewards, players stayed in the game longer, driving awareness and loyalty. We’re proud to help Bomb Pop connect with audiences through fun, interactive experiences. Whether physical or virtual, Moonrock delivers unforgettable moments! Interested in what we can do for your brand? Let’s connect and create something amazing together! #BrandEngagement #VirtualExperiences #GamingMarketing #BombPop #Roblox #Moonrock #DigitalMarketing #EsportsMarketing

Samsung: A Galaxy of Games Landing Soon at New York Comic Con! After a successful run on the west coast, Moonrock is thrilled to bring the event to the heart of New York City at New York Comic Con, October 17 - 20. What to expect at our NYCC activation: • Hands-on demos with Samsung's latest Galaxy devices • Surprise IP drop, playable at launch • Special guest appearances • Instagrammable photo opportunities Attending NYCC? Don't miss your chance to explore the Samsung Galaxy of Games universe! Not at the event but interested in how Moonrock can elevate your brand's presence at major conventions? Let's connect and discuss how we can bring your vision to life. #NYCC #SamsungGalaxyOfGames #BrandActivation #GamingEvents

Driving Community Growth: Moonrock x Ally Moonrock teamed up with Ally to help promote and grow their Discord community while Ally launched an exciting NASCAR racing partnership. Through expert marketing strategies and targeted gamer outreach, Moonrock was able to help grow Ally’s Discord by an astonishing 35%! Whatever your industry, if you're looking to connect with a gaming audience, Moonrock has the expertise to accelerate your brand's presence in this dynamic space. Let's connect and explore the possibilities. #GamerMarketing #CommunityGrowth #DigitalStrategy #Ally #NASCAR

This past weekend we made history, broke records, and changed lives. The Milk Cup - the FIRST EVER Women's Fortnite LAN - created by GonnaNeedMilk under my leadership (humble brag) with the LARGEST EVER prize pool for Women's Esports in North America took place at LA Comic Con. The event garnered 2.7+ MILLION live views (5.3M across our 3 online qualifiers plus LAN) and over 23 MILLION earned impressions from organic convos on X and TikTok. We flew nearly 100 women to LA to compete in person, where many of them met years-long online friends for the first time! I'm thrilled to provide a much-needed platform for visibility, see these gamers take the next step in their careers, build a strong community of women in a historically unwelcoming space, and continue to break barriers in the industry. After all, nearly half of all gamers are women yet only 5% of pro esports players are women due to various factors including rampant reports of gender-based harassment. The Milk Cup is creating a more inclusive, supportive, and diverse esports landscape one event at a time, and I hope others in the space follow suit. If these viewership numbers prove anything, it's that there's a strong demand for Women's Esports events. If your company is interested in breaking into the space or partnering with us on The Milk Cup in 2025 - I'd love to talk. A HUGE THANK YOU to Abbey Koma, Max Bass, Laura Pizzani from GALE, Heather Garozzo and Jen Franklin from Raidiant, eFuse and Sam from WOTE, ThePeachCobbler and Steph Lechman, Moonrock, and of course my team at MilkPEP - Miranda Abney, Alexa de Alessandrini, Jessica Soto, Yin Woon Rani. Plus every single person who touched this program. The amount of heart and passion brought to every little piece of The Milk Cup cannot be understated. It was truly a labor of love and I cannot wait to continue the momentum with The Milk Cup: Winter Split.

It’s been a whirlwind of events for Moonrock this past month! From PAX West to TwitchCon to Los Angeles Comic Con, we’ve been hard at work activating exciting experiences for our incredible clients. We’ve had the pleasure of partnering with Samsung Electronics America, MilkPEP, and Tencent Games to bring their brands to life at these events. Some of our standout activations include the #MilkCup, #SamsungGalaxyofGames, Path of Exile 2, and Arena Breakout: Infinite. It’s been a thriller of a month with massive results for our partners. But stay tuned—there’s even more to come as we continue to create unforgettable moments for our clients and their fans! #EventMarketing #PAXWest #TwitchCon #LAComicCon #GamingMarketing #Moonrock #Samsung #MilkPep #Tencent

Plenty of familiar faces are stopping by the Samsung Electronics America booth at LA Comic Con this weekend. If you're attending the convention, come by Samsung's booth in the West Gaming Hall and see how Moonrock is helping put Samsung's new Galaxy line of products directly in the hands of mobile gaming fans. #LAComicCon #MobileGaming #Cosplay

Moonrock is excited to partner with GALE and MilkPEP to present the inaugural Milk Cup tournament!🥛 Together with eFuse and Raidiant, we’re bringing together 99 of the top women Fortnite players for an unforgettable LAN competition at LA Comic Con. Together we’ll be showcasing the incredible talent of these great players and celebrating the gaming community. Tune in on Saturday, October 5th at https://lnkd.in/gyZTfxfr to catch all the live action. You won’t want to miss this! Stay tuned for more updates as we gear up for an amazing tournament. Let’s celebrate gaming, competition, and community together! #MilkCup #MilkPep #Gale #Fortnite #GamingAdvertising #Twitch #GamingCreators #LAComicCon

📱 Moonrock brings Samsung to LA Comic Con! 🦸♀️
 Exciting news for tech enthusiasts and comics fans alike! Samsung Electronics America is bringing their A-game to LA Comic Con this weekend, October 4-6.
 Stop by the Samsung booth for an incredible experience, handcrafted by the experts here at Moonrock:
 • Get hands-on with the latest Samsung Galaxy devices • Compete in thrilling mobile gaming tournaments • Win Samsung mobile phones and cutting-edge gear Attending LA Comic Con? Don't miss your chance to test drive Samsung's latest tech and potentially walk away with some amazing prizes.

Curious about how Moonrock can help your brand make a splash at major conventions? Let's connect and explore the possibilities. #LAComicCon #SamsungGalaxy #MobileGaming #BrandActivation