Mosaic Media Agency

About a month away from Thanksgiving, Prime Video has already sold out of ad inventory for the Chiefs-Raiders game on Black Friday. Among the advertisers at this year's game, 40% will be "new to the platform." #mediaplanning #mediabuying

Amazon Ads has unveiled a slew of new capabilities for advertisers, including an “all-new” experience across the Amazon Demand-side Platform (DSP) and a self-service generative AI creative studio. #mediaplanning #mediabuying

Google has rolled out ads in AI Overviews on mobile in the U.S., and are coming to their visual search tool Google Lens by the end of the year, offering advertisers yet another batch of inventory as Google looks to continue keeping its ultra-lucrative Search business growing. #mediaplanning #mediabuying

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, with some companies even experimenting with bringing these fictional avatars into physical stores. #mediaplanning #mediabuying

Meta's pivot to video continues, introducing new advertiser tools along with detail on how it is fostering community and attracting creators in its efforts to reach younger users. #mediaplanning #mediabuying

Radio reaches 82% of consumers who have spent $100-$149 on groceries in the past 7 days, and 85% who spent over $200. 63% of consumers who shop around to find specials and bargains also listen to radio. #mediaplanning #mediabuying

Small businesses are using social media in increasingly creative ways on TikTok and beyond in an effort to catch people’s attention, which can lead to an increase in foot traffic and even a shot at fame for the staff. #mediaplanning #mediabuying

In generational marketing, sponsored content from influencers and content creators holds the attention of Gen Z and Millennials at double the rate of older generations. But ad receptivity does not necessarily correlate with trust. #mediaplanning #mediabuying

With new data privacy laws in Europe and the U.S., 88% of respondents believe these new laws will have a moderate to significant impact on the ability to deliver personalized advertising. #mediaplanning #mediabuying

Corona recently launched a successful campaign on YouTube Shorts, getting a video completion rate of 21.2% and getting 1.3 million views. The effort also delivered 5.1 million impressions in a month for the brand. #mediaplanning #mediabuying