MRI-Simmons

Imagine a world where your brand’s message is woven seamlessly into the daily lives of millions. That’s the power of #podcast advertising. Read the latest from Emily Paschal Williams to learn more: https://lnkd.in/eA47ywjM

Thanks to the latest DIgital Life Study, we have a clear picture of who is using emerging AI tech and what is important to them. The resulting profile is a valuable target for advertisers. Tech-Savvy: AI users are 35% more likely to be early adopters. Efficiency-Driven: 32% use AI for work-related tasks. Conscious Consumers: 87% believe AI requires careful management, and 79% advocate for diversity in AI development. Whether you're marketing a new AI product or are an existing brand simply looking to activate a target on the leading edge, this segment is worth messaging to. Read more in our latest blog post: https://lnkd.in/egr7CCgW

Don't forget to register for our upcoming webinar with VAB: "Unlocking the Power of Data Enrichment for Media" is happening on Tuesday 11/12 @12pm ET. This discussion will explore how data enrichment unlocks insights into their audience's behaviors and preferences. These insights can then inform resonant, tailored experiences for any target demographic. Attendees will learn about the cutting-edge tools and technologies necessary for maintaining data privacy and compliance, which are crucial in today’s regulatory landscape. We'll also explore how enriched data enhances the understanding of audience dynamics AND drives revenue growth strategies. With a data-backed holistic approach, media organizations can remain competitive and adaptable in an ever-evolving industry. Benjamin Vandegrift, VP of Measurement Solutions at VAB will moderate a panel featuring Joshua Pisano, Global Head of Product, Media at MRI-Simmons, David Porter, Head of Ad Sales Research, Data & Insights, at Warner Bros. Discovery, and Brent Gaskamp, VP Audiences at TransUnion. Join us to discover how to transform your data strategy and position your business for future success. Register here ➡️ https://lnkd.in/evZTrBjP

We're a few days away from a deluge of Holiday ads, store displays, and sales. Some might say it's too early (we're not here to judge) but our research indicates that half of Americans plan to complete their shopping early this years. Meanwhile, nearly one-fifth of shoppers won't even *start* shopping until December, showing the need among advertisers & retailers to keep holiday offerings top-of-mind for consumers from November until the New Year. Learn more about our data here: https://lnkd.in/eTU8B8K9

Trick or Treat! Let's revisit some insights around how Americans plan to celebrate the upcoming spooky holiday. What are you and your family doing this Halloween?

Did you know that this month was "Croptober" for outdoor cannabis growers? The fall months are prime harvest season for most cannabis strains, allowing for a clever nickname! According to the latest Cannabis Study, 11% of cannabis consumers in the US grow their own for personal use. This segment is younger, more upscale, and more health-conscious. You might not have thought about reaching this consumer segment with your campaigns! Swipe on to learn more about what sets them apart - and how to activate advertising that will connect with them...

According to our latest "State of Hispanic American Consumers" report, Spanish speakers look favorably on Spanish-language advertising. The report reveals in-depth attitudes toward advertising specific to bilingual Hispanics in the US. More than half see it as a sign of respect. Download the report now for more insights on Hispanic consumers in the US: https://lnkd.in/edyKWs4Z

Before the big retail push begins (or maybe it already has?), here are some #HolidayShopping insights to consider: According to the latest Retain Trends Study data: -A quarter of Americans tell us they plan to spend LESS this year. -Nearly the same amount say they're going to shop online MORE this year. Want your campaign to reach the ideal consumer? Build an audience based on insights like these and activate them directly! Learn more: https://lnkd.in/ecJNw7ct

There are just 2 Tuesdays left until Election Day here in the US. According to the latest Trending Topics Study, nearly 2/3 of eligible adults registered to vote, and 9 in 10 of those registered voters intend to turn out at the ballot box on November 5 (or via early/mail in voting). Trending Topics is released quarterly and gives users an up-to-date look at Americans' attitudes towards timely issues. In addition to election day measures like these, the latest release included intentions for holiday travel & spending, New Year's resolutions, and work/side-hustle behaviors. Contact us for access: https://lnkd.in/eG7WQGmY

It's always a great pleasure to partner with VAB to share tools and solutions that help advertisers deliver the best possible outcomes. This conversation about what you can unlock with a 1st party data enrichment solution is one you don't want to miss! Register below 👇