About us

myStartUpCFO brings you all the CFO you’ll need. We help you navigate the financial facets of your business so you can avoid the epic fails that cause most start-ups to tank in their first year of business. A good CFO goes beyond maintenance of clean books. They are a true business partner giving you fact-based business advice across the board — advising on business set up, setting up compensation structures, negotiating leases / business contracts, budgeting the precious money in the bank or the limited equity you have to give away to employees, telling you how to pitch your company to investors for the next round of funding etc. Supporting your business where it’s needed the most when it is needed the most. Some of our services include: - Establishing new companies: C Corp/S Corp/LLC - Setting up financial books - Maintaining accrual-based US GAAP compliant financial books - Day-to-day transactions: ledger entries, bank reconciliations, accounts payable/receivable - Keeping management, board of directors and investors informed: financials that give a true sense of the business to C-level executives - Create custom dashboards; show meaningful financial and operational KPIs - Manage payroll, tax reporting - Negotiate/manage insurance, lease, vendor contracts - Year-end tax compliance at federal, state, municipal levels - Financial and business modeling/forecasting - Profit and loss analyses - Support fundraising and M&A processes - Coordinate audits and valuations - Sales compensation set-up - Equity budgeting/capital table projections and management - Cloud hosting of accounting system and processes - Virtual Office service to handle all incoming paperwork while you’re away You get the idea…

Industry
Accounting
Company size
201-500 employees
Headquarters
Fremont, CA
Type
Privately Held
Founded
2015
Specialties
Bookkeeping, Accounting, Fractional CFO, Virtual CFO, Fundraising / Due Diligence, Controller, Financial Modelling, Valuation, and Audit

Locations

Employees at myStartUpCFO

Updates

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    11,429 followers

    To all the founders who are out there, burning the midnight oil (while slightly burning out themselves…) – we see you, and we know there's more to your story than meets the eye! We know that behind every successful startup is a founder wrestling with self-doubt, juggling endless to-do lists, and wondering how on earth to balance it all. Introducing our first podcast Startup Therapy - hosted by Sandeep Shroff, CEO of myStartUpCFO with seasoned industry veteran, Gaurav Rastogi, where we dig deep into the real, unfiltered experiences of entrepreneurs and the mucky-yet-hugely-gratifying startup journeys. Whether you're a seasoned entrepreneur wondering if it's normal to have lucky socks for an investor meeting (it is), or a startup newbie trying to figure out why your eye won't stop twitching, "StartUp Therapy" is your dose of reassurance that you're not alone in this wild ride! Episode 1 - Coming soon! Stay tuned to find out more. #podcast #startuptherapy #founders #startupjourney #therapy #entrepreneur #startup

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    Last week, we got our team together from across India - turns out people who can spot a missing decimal from a mile away also know how to have a good time! ✨ Some things we overheard: - "Wait, that's what you really look like?"  - "The person who sends those perfectly formatted reports... is terrible at Uno?"  - "You mean we've been pronouncing your name wrong for 6 months?" - “Why do we not do this more often?”  The highlight? Finding out the teammate who sends perfectly formatted emails is actually the office prankster! While we usually help companies manage their numbers, last week was about managing something more important - creating real connections behind those profile pictures. 💫 P.S. - If you think a well-balanced sheet is just as satisfying as a well-balanced life, we're hiring! Bonus: We promise not to quiz you on Excel shortcuts during the interview... maybe. 🔗👉 - https://lnkd.in/dpWrXTk8 #AccountingLife #TeamCulture #StartupLife #CompanyOffsite #Fun #TeamBonding #Hiring #WorkFromHome #FlexibleWork #Remote

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    11,429 followers

    It’s the week of ✨ Diwali ✨ and we’re all feeling the spirit! Spotted around our virtual office this morning: 1. People staring at their screens while mentally calculating how much more Diwali cleaning needs to get done 2. Calendar invites being pushed to next week for ‘completely unrelated’ reasons   3. Group chat messages asking if anyone else's Gmail is 'acting weird' (it's not, we're just trying to one-up the neighbor's Diwali decor) 4. That one person who scheduled a 3-hour meeting for Wednesday afternoon (we see you, and no, we won't remember anything discussed). At least we're all in this together. Remotely. And slightly sugar-buzzed. 🍬 🎇 #MondayMood #RemoteWork #FestiveSeason #workfromhome #happydiwali #diwali2024

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    REMOTE WORK: THE DAILY STRUGGLES 💻 🏡 ✍ 1. Accepting that your most productive team member is your houseplant, because it never complains about the Wi-Fi. 2. Realizing you've said "You're on mute" more times than your own name this year. 3. The daily struggle of deciding whether to change out of your pajamas, only to remember your camera's been "broken" for weeks. 4. Mastering the art of looking thoughtful while frantically Googling what everyone's talking about in the meeting. 5. Admitting your "workspace" is a complex algorithm of least background noise and most flattering lighting. Having been remote forever, we tackle these challenges like pros. If remote setup is where you thrive, we want you! Join our team—hiring now for permanent remote roles 🌈 👉 🔗 - https://lnkd.in/dpWrXTk8 #workfromhome #remoteworking #flexiblework #hiring #accountant #tax #audit

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    11,429 followers

    “If you want to make God laugh, tell him your plans.” Most people find this old Yiddish saying supremely relevant. Entrepreneurs resonate with this cosmic-joke too (sometimes a little too frequently and a little too much!) In fact, if you want to make a startup founder chuckle, ask them about their five-year plan. Don’t believe us? Just look up Zoom’s pre-2020 projections. Or remind Twitter's ex-employees about their job security in early 2022. So how do you focus and build resilience with constant external and internal volatility and uncertainty? Find out Tuesday (15th October 2024) from 🕘 9am-10am PT | 9:30pm - 10:30pm IST 🕥 as hosts Sandeep Shroff and Gaurav Rastogi speak with guest Debu Chatterjee. ✨ Because if you want to make a startup successful, sometimes you've got to join in the cosmic joke! 👉 🗓 Register now for Startup Therapy's Episode 1: Riding the Startup Rollercoaster 🎢 🔗 - https://lnkd.in/dXWmZsNY #founderjourney #startup #therapy #podcast #founders #entrepreneur #startuptherapy #startups

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    The startup world: Where 'we're crushing it' and 'we're barely hanging on' are often said in the same breath. Remember Starbucks in 2008? After rapid expansion, they closed 600+ stores and laid off thousands. Howard Schultz returned as CEO, refocused on customer experience, and by 2013, Starbucks' stock had risen 1,200%. He stepped down in 2018, but then in 2022, amid changing consumer habits, they again brought back Schultz to navigate new challenges. In April 2023, Laxman Narasimhan took the helm and navigated inflation, union pressures, and shifting consumer tastes. In August 2024, Starbucks replaces Laxman with Brian Niccol and Starbucks’ share price zooms 24%. Starbucks' journey is a masterclass in resilience. Each downturn taught Starbucks valuable lessons, preparing them for the next upswing. In our first episode of Startup Therapy, we explore how to weather storms and extract crucial lessons that set you up for the next boom. Join our podcast's hosts, Sandeep Shroff and Gaurav Rastogi, as they speak with Debu Chatterjee on how to navigate the cyclical nature of business and life and build resilience. Register now for Episode 1: Riding the Startup Rollercoaster! https://lnkd.in/dXWmZsNY #startup #founderjourney #podcast #startuptherapy #founders #startupjourney #therapy #entrepreneur

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    To all the startup founders, ever feel like your accountants are speaking in code? Don’t worry, we’ve cracked it! 🔢 We're back with our start-up friendly guide for decoding those mystifying accounting terms. Swipe through for our totally unauthorized take on some of the accounting lingo! Disclaimer: these are still pending approval from the International Accounting Standards Board. Which accounting terms should we demystify next? Tell us in the comments below! #accounting #accountants #startups #founders #finance #jargon #fun

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    11,429 followers

    Welcome to the Startup Therapy Podcast - where we bring you unfiltered stories of hustle and heart, right from the startup trenches! In our first episode, "Riding the Startup Rollercoaster," hosts Sandeep and Gaurav dive into the wild world of business. How do you stay sane when one day you're on top of the world, and the next, you're hanging on by a thread? We'll explore: - The startup rollercoaster: Where "crushing it" and "barely surviving" happen at the same time - Turning stumbles into stepping stones - Real-life comebacks: From Starbucks' caffeine-fueled revival to Peloton's pandemic pedaling Our special guest, Debu Chatterjee (CEO of Konfer), shares his secret sauce for bouncing back and thriving in the face of chaos. Whether you're a seasoned founder or just dreaming of your big break, this episode is your survival guide to the startup jungle. Learn how to ride the waves, dodge the bullets, and come out stronger on the other side! Register here for Episode 1: https://lnkd.in/dXWmZsNY #podcast #startuptherapy #founders #startupjourney #therapy #entrepreneur #startup

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    Monday Motivation: WFH Edition The Ultimate Work-From-Home Morning Ritual 🌅 ✍ 1. Engage in an epic battle with your alarm clock (bonus points for creative snooze button techniques) 2. Master the art of "horizontal productivity" (a.k.a. checking emails while still in bed (p.s. it totally counts towards your timesheet!)) 3. Perform the sacred "bed to desk" yoga pose (it's just 5 steps, you've got this!) 4. Brew your magic productivity potion (coffee, tea (or liquidized hopes and dreams?)) 5. Achieve the perfect "business on top, pajamas on bottom" look for video calls 6. Schedule your day (including strategic snack breaks and cat video time) 7. Remind yourself that you're crushing it, even if "it" is just your couch cushions Now it's your turn! Share your own WFH morning ritual in the comments. What's your secret step for #Mondaymotivation? #workfromhome #remoteworking #flexiblework

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    THE REMOTE OFFICE DIARIES: Day 1: Excited about working in pajamas. Day 30: Wondering if you’ll ever wear real pants again. Day 60: Debating whether your cat’s opinions on the latest project are valid. Looking for a remote set up that’s here to stay? That’s exactly what we offer. Hiring now for US Tax and Accounting roles. Send us your resume at ta@mystartupcfo.com and we’ll get in touch! Picture courtesy: Meowingtons #WorkFromHome #RemoteWork #Hiring #JoinOurTeam  #JobOpening

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