Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Fernando Music, Ted Galperin and Audrey Attal. Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects are built to do big work across branding, advertising and retail design. We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark. We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.
External link for Mythology
324 Lafayette St Fl 2
2ND FLOOR
New York City, NY 10012, US
Thank you to Doug Zanger & the wider Indie Agency News team and network, this was a fun one. Tune in with us tomorrow at noon! 📻
Wednesdays are Meet an Indie Agency Day! This week, we spend time with the good folks at Mythology . Anthony Sperduti, Sophie Mascatello, and Audrey Attal joined us to chat about what makes the agency so unique. And we were joined by a very special surprise guest at the end of the show! You won't want to miss it! #indieswork
In our new campaign, we prove there’s no place like Target to shop everything Wicked. When shoppers find themselves suddenly at a loss for words, they are struck by the iconic Elphaba riff, only to discover the legend herself Cynthia Erivo just around the corner. Turning retail into theater was no small feat, but there's no better client or team we could have imagined bringing together to make it happen ✨ ECD: Chris Shipman Creative Director: William Sawyer Creative Director: Lena Kuffner Art Director: Claire Roudabush VP, Group Account Director: Heather Mayo Account Director: Monica Sharma Executive Production: Erika Best and Andy Wilcox Producer: Kenny Farrell
Click for musings on Mariah, The Style Network, Barneys & more CULTURE that made our very own Sophie Mascatello the creative she is today. Thanks LBBonline - Little Black Book for our The Work That Made Me debut 💫
A little more noise for our project with The RealReal - closing at the end of October. Cruise by Canal to peek in the windows while you still can - and thank you, Dezeen!
Excited to get back on stage with this one 🌟 Come find us Wednesday 10/9 (two weeks from today!) at Advertising Week New York to share some more gems from our Retail Design project with American Girl - Ted Galperin, Kristina Gould Duncan along with Casey Lewis from After School & Rachel Shechtman to guide the conversational ship. Come say hello if you'll be in the building! #AWNewYork24
Thank you Mariah Parsons for the Retention Chronicles Podcast conversation - Ted Galperin chatting all things nostalgia & culture at the crossroads of retail & experience, get into it!
Ted Galperin, Partner & Head of Retail at Mythology, joins Mariah Parsons for today’s episode to talk about nostalgic brands, designing retail spaces, and understanding your customer. On Ted’s recent project with American Girl, all three of these ideas come together to form the perfect real-life dollhouse with their Dallas store. If you haven’t seen it, you should stop reading this post and look it up, it’s quite impressive 🤯🎀
This past June, we had the privilege of being invited to hop on the It's Nice That Nicer Tuesdays stage for our CD/Head of Design & Partner Sophie Mascatello to talk about some of the work we've been so proud to be a part of & how we go about identifying what it takes to make a sticky, iconic brand. Thank you again to the whole It's Nice That team for including us 🌟 Elizabeth Goodspeed, Matt Alagiah & Melodie Bui 🌟
Some takes (and a little bit of productivity math) on making the most of remote & hybrid work models from our very own L Parker Barnum - big thanks to Chris Taylor for the space and conversation! #futureofwork
An official announcement celebrating something great! 📣 📣 📣 Head of Design & now Partner, Sophie Mascatello!
Thank you TBI for the coverage & continued commotion on this one we did with Sake ONO 🧊🧊🧊
For anyone who’s taken a sip of a crisp sake from a porcelain cup, it’s easy to appreciate the craftsmanship that goes into the making of Japan’s national beverage. More so if the spirit is crafted at the eighth-oldest brewery in Japan. When NYC-based design studio Mythology was tasked with creating the identity for Sake ONO – a brand steeped in heritage, with a spirit that’s made at a 470-year-old brewery in the Japanese Alps – they had to both honour the centuries-old legacy that backs the brand, but also their intent to redefine how sake can be enjoyed, beyond traditional settings. Keep reading → t-bi.link/sakeono