NewtonX

How to avoid fraud in your #mrx? Our very own Jimmy Coonan and The Research Heads' Karine Pepin share tips to avoid the common issues that plague outdated panel systems ⤵️

In celebration of Hispanic Heritage Month, we’re kicking off a special series featuring our team’s culture and traditions. 🎥 First up is our Client Delivery Manager, Pablo Vazquez, where he reflects on his childhood in Guanajuato, Mexico. From the beautiful landscapes to time spent with family and the unforgettable smell of café de olla, Pablo gives us a glimpse into the unique experiences that shaped his heritage.

Big thank you to Neudata for hosting the San Francisco Data Summit last week! Thomas O'Connor and I were thrilled to represent NewtonX in The City! We enjoyed the opportunity to meet with buy-side investors and share ideas on the impactful insights you can gain when making investment decisions using both our bespoke B2B survey capabilities, and NewtonX Prime, our survey library for on-demand insights.

What if your approach to customer value is missing the bigger picture? On October 23rd at 9:00 AM EST, we are hosting a select group of senior marketing and research executives for an intimate breakfast in New York City. This invite-only gathering offers a rare opportunity to discuss and learn from the latest groundbreaking research on customer value, recently featured in Harvard Business Review. Led by Jason Talwar, Principal of Strategic Insights at NewtonX, and Marco V., Founder and CEO of Kwantum Analytics, this session will offer a fresh, economically grounded perspective on customer loyalty and value. What you’ll gain: 💡 New methods for measuring customer value and willingness to pay. 💡 A clearer understanding of the drivers of customer loyalty. 💡 Exclusive networking with senior executives from top brands. Seats are limited. Register your interest, and we’ll follow up with more information: https://hubs.li/Q02RwwpX0

The 7 KPIs you need to know to measure quality in B2B research: #dataquality #mrx

Legacy panels are broken. Here’s one reason why. After spending a total of 70 hours taking surveys, The Research Heads Co-Founder, Karine Pepin earned $51, equating to $0.72 per hour. This poor user experience highlights how outdated panel methods fail to truly engage decision-makers. Watch the video to learn more about Karine’s survey experience and the impacts of using a broken research ecosystem ⤵️ #SurveyChallenges #MarketResearch #MRX

A small fraction of advertisers and agencies are measuring carbon emissions or taking steps to reduce the carbon footprint of their digital ads, according to our recent research with WARC. However, we’ve seen that sustainability-driven #MRX requests have TRIPLED over the past three years, showing other areas of business investing in greener practices. On the WARC Podcast, our CEO and co-founder Sascha E. joins Paul Stringer, PhD to discuss why the advertising industry often overlooks its environmental impact and why that could soon change.

🍎 It’s officially apple season in New York, and what better way to celebrate than toasting our billboard in Times Square for Brex's #BigAppleBuilders campaign? Naturally, we celebrated the milestone with a bottle of apple cider. 🥂 For trusted expert insights in B2B market research, get in touch with us here: https://hubs.li/Q02QZdvL0

“The sample problems that we have often in the industry are related to programmatic, which are the same issues found in programmatic advertising. This is a multibillion-dollar fraud industry. It happens in #advertising, and it absolutely happens in #research. There are billions of dollars to be made by nefarious actors, leveraging these systems that are just focused on cheap and fast. So, how do you fight back against that? 🥊 Don’t focus on cheap and fast. Focus on real and good,” shared Greenbook's Chief Advisor for Insights and Development, Lenny Murphy. Quality and integrity should be non-negotiable in every aspect of #MRX.

What a dynamic duo! Luise Mohn took the stage with Teradata's CMO, Jacqueline Woods, to dive into our research on how AI is transforming customer experiences. With AI still working to align with broader business goals, trust is the secret sauce to unlocking its full potential. 📍Next stop: Possible 2024 in LA this October! Our COO Leon Mishkis will team up with Jacqueline Woods again to keep the conversation going on the future of AI and its game-changing impact on business. #TrustedAI #TeradataPossible