NewtonX’s Post

Another great MadTech podcast hosted by Mat Broughton from ExchangeWire on Attention! Glad to hear Richard Ottoy from Sharethrough and Adam Morton from UM London discuss the importance of attention both for awareness and performance campaigns. A few takeaways: ▶️ 2/3 of media buyers believe that there is a lack of industry standards for Attention (active vs passive, concurrent vs fleeting, perception load, etc.) ▶️ Standardisation as a goal is good, but it shouldn’t prevent progress and innovation in Attention technology providers ▶️ Viewability remains the leading metric to track engagement for now, but let’s keep in mind that it is mainly a proxy metric ▶️ A lot of viewers are watching content on mute and with captions, making it difficult to capture attention ▶️ For CTV there is a necessity to monitor supply for additional signals like content signals, genre, content length, production quality ▶️ To capture attention we need to provide a better ad experience and leverage inputs like weather location, pollen count, etc. to get closer to consumers and provide personalised ads ▶️ On sustainability, attention provides a way to effectively shift ad dollar spends towards good quality inventory and reduces unnecessary emissions for low-quality publishers #digitaladvertising #programmatic #adtech #attentioneconomy

🔊 Upcoming Podcast Alert: Unpacking the IAB Video Classification: Impact and Insights 🎙️ In our upcoming episode of PubTech in Review, we're diving deep into the nuances of the IAB Tech Lab's Video Classification. We're thrilled to have Hillary Slattery, Programmatic Director at IAB Tech Lab, joining us to share her expert perspectives. With Hillary's extensive knowledge, we'll explore how these classifications have reshaped the digital advertising landscape. Expect to learn about: - The real-world effects of the IAB's video classification changes. - Key insights and challenges faced by the industry. - Predictions and strategies for navigating the evolving ad tech space. This is more than just a discussion; it's an opportunity to understand the future trajectory of digital advertising, and this episode is packed with valuable insights. Stay tuned, and don’t miss out on this enlightening conversation! 🌟 . . . #goPeri #IABTechLab #videomonetization

Great episode to check out if you're wondering how #AR is revolutionising the way brands communicate with consumers! There are also a couple of mentions of how AR affects the brain, based on our Mindshare UK report from way back in 2018. Thanks for inviting our Stephen Shaw, Will! #XR #AugmentedReality #ARTrends

🚀 Exploring the Evolution of Ad Measurement 🚀 In our latest episode of The MarTech Matrix, we dive deep into the complexities of advertising measurement. From the early days of click-based metrics to the nuanced view-through rates, we explore how the industry's approach to measuring success has evolved. Join us as we discuss the challenges and opportunities in attributing value across multiple platforms and publishers. Whether you're a marketer, advertiser, or just fascinated by the digital landscape, this conversation is for you! 🎧 Full podcast episode link in comments. #Incrementality #MediaMeasurement #PerformanceMarketing Measured Cogent Collective Tom Barbaro Trevor Testwuide Nick Stoltz Ali Scullion Matt Matejik

From 90% to 10% of digital video inventory, Instream video properties are a completely different animal. Here's the logic behind the IAB Video Reclassification by Hillary Slattery and Tai Moscovich! Dive into valuable insights in this 22-minute listen. Don't miss out on what we've all learned! 🎙 💡

Tune in to the latest episode of the Good Neighbor Podcast, where our CEO, Bob Bentz, dives deep into the world of mobile-first marketing. From his transition from TV advertising to pioneering mobile strategies, Bob shares the secrets behind Purplegator's success and how advanced techniques like geolocation and geo-conquesting can give your business a competitive edge. Learn from real-world examples and get inspired to elevate your digital advertising game. Listen now! https://bit.ly/3XkSl1N 🎧 #GoodNeighborPodcast #DigitalMarketing #MobileFirst #purplegatormarketing

Incredibly important clip from Chamath Palihapitiya explaining the future of media and advertising. “Content creators are the modern form of demand generation and will replace traditional advertising” Watch below (from All-In Podcast):

We don’t want to give too much away, but if you’ve never heard of media mix modeling or don’t know much about it, well, spoiler alert: you’re gonna learn a lot about it in tomorrow’s Grow with GrowTal podcast—plus why media mix modeling kicks last-click attribution’s a**. Be sure to tune in and up your digital advertising game.

Who is Generation Z and how are they influencing the market? 🤔 MaryLeigh Bliss, chief content officer of YPulse, joins Jack Encarnacao and Raphael (Rafe) Lewis for a deep dive on all things Generation Z. We discuss this demographic’s unique values and how they affect its consumer choices. 🛒 👂 Tune into the latest Double Take episode to hear more: https://apple.co/3xcDvBA #DoubleTake #InvestmentPodcast #GenZ

If you're attending the Newton Investment Management event tomorrow - in which our portfolio managers, sector analysts and research associates discuss the impact of #GenZ on the economy - this new Double Take podcast episode is the perfect complement. And if you're not attending tomorrow's event, I have two things to say: 1) We'll miss you and your contributions; 2) This is a great podcast episode in its own right; 3) I'm terrible at making lists 😁 .