NewtonX

We’re thrilled to be the official and continuing B2B research partner for Greenbook's 2024 GRIT Business & Innovation Report–for the 4️⃣th year in a row! The GRIT Report is the go-to guide for market research professionals looking to stay on top of industry trends. We're proud to contribute verified data from buyer-side insights professionals to provide business leaders with trusted insights. Highlights from this year’s report reveal: + The critical role of involving stakeholders early and often throughout projects + The increase in executive interest in analytics for decision-making + #GenAI’s emerging strength in analyzing unstructured #data and replacing work processes Check out the full report here: https://hubs.li/Q02Wby-v0

Happy Halloween! 🎃 This week, we’re spotlighting the spookiest costumes in the data world. First up is The “Definitely Real” VP. It’s the “expert” who claims to have all the answers, but actually doesn't. 👻 What’s even more scary is that this costume costs businesses $3T a year in bad #data. At NewtonX, there are no tricks—just 100% verified insights from real experts. Our NewtonX Professionals Community delivers insights that help shape the future of business. Professionals: want to share your expertise with Fortune 500 companies? Sign up here: https://hubs.li/Q02W82PK0

Did you know augmented data can deliver trusted, high-quality insights for niche audiences at a fraction of the time and cost?? In partnership with Greenbook our COO, Leon Mishkis, and Principal of Strategic Insights, Jason Talwar, recently led a webinar exploring how augmented data offers powerful advantages for B2B research. Here’s how it works: 1️⃣ Field real-world responses: Recruit N=300+ verified professionals for a survey. 2️⃣ Train the model: Use real-world responses to power a statistical AI model that identifies trends and patterns across all respondent segments. 3️⃣ Select niche segments: Let the model target underrepresented groups (15+ respondents), boosting their representation by up to 3X to ensure smaller segments are better represented in the findings. 4️⃣ Generate augmented data: The model then generates highly predictive responses using trends from both niche and adjacent segments. 👉Curious about what the future of B2B market research looks like? Catch the full recap here: https://hubs.li/Q02W33Qg0

Yesterday I presented with my friend, Jasion Talwar, at the NewtonX Executive Insights event in New York on Customer Surplus Value (CSV). CSV is a validated method to get insight into your brand's or product's pricing power. Here are some key points: 1. CSV puts a $ value on product or brand. If CSV is higher than what consumers currently pay you may have flexibility in increasing the price, if it is lower, customers will leave. 2. We have shown that it predicts consumer behavior 18 months out. 3. If gives you additional insights over and above NPS.

Yesterday, our team hosted an executive breakfast with marketing and research leaders from IBM, Mastercard, Morgan Stanley and others to discuss how we define and measure brand value. Jason Talwar, Principal of Strategic Insights at NewtonX, and Marco V., Founder and CEO of Kwantum, led the discussion by sharing insights from their latest research on Customer Surplus Value (CSV)—published in the Harvard Business Review. They asked a simple question: Would you be willing to forgo the use of this brand, product or service for one month if we pay you $X? As marketers, understanding how to communicate brand value to leadership is critical. This new research gives us an additional tool, Customer Surplus Value. By quantifying value in dollars in addition to NPS, CSAT and others, we can help our organizations make smarter decisions that drive growth. One of my favorite takeaways: Value is not retention, loyalty, or from the perspective of the company, it’s what the customer believes to be true about your brand.

It was an honor to host senior marketing and research executives from IBM, Mastercard, Morgan Stanley, and more yesterday. A huge thank you Jason Talwar and Marco V. for providing a fresh perspective on understanding customers using data-driven insights based on their research published in Harvard Business Review. As businesses identify new ways to unlock untapped customer potential, it’s clear that embracing dollar-value metrics and combining diverse methodologies are important steps toward driving better business decisions. A special thank you to Jackie Cutrone, Daniel Sills, Lori Bacich, Jimmy Coonan, and all the attendees for making this event a success! Check out the HBR story here: https://lnkd.in/ek-s9wMc

New research from Ogilvy Consulting & NewtonX explores how companies can utilize the power of brand to capitalize on mergers & acquisitions. Download the new report "Beyond the Deal: Why Brand Migration Makes or Breaks M&A" https://okt.to/iSgHLa

Yesterday, we hosted senior #marketing and #research executives from IBM, Mastercard, Morgan Stanley, and more to discuss a new way of understanding customers through a data-driven lens. With the stunning NYC skyline as our backdrop, it was a morning full of valuable insights and meaningful connections. 🏙️ Our Principal of Strategic Insights, Jason Talwar, and Kwantum's Founder and CEO, Marco V., led the breakfast, sharing their latest findings featured in Harvard Business Review. Key takeaways: + CSV is a game-changer for unlocking untapped customer potential. + Dollar-value metrics resonate more with marketing leaders because they make it easier to convey impact. + Combining different value methods reveals hidden insights into short-term loyalty and long-term brand strength. Thank you to everyone who made this morning truly special! 🌄

We are excited to be co-sponsoring the next Women In Research (WIRe) social event here in NYC! Thanks to WIRE partners and collaborators Dana DiGregorio Johanna Azis Natasha Stevens Jennifer Longo Kathleen McKnight Melissa Jusianiec Hope to see some familiar faces! cc Vanja Babunski Sonseray Reed Lauren U. Lori Bacich Aleksandra Artyfikiewicz Ipek Kavasoglu Karaca Lauren Rhoades, SHRM-CP Kavita Anand

📛 Bad news: Only 7% of executives are satisfied with their brand migration efforts despite M&A activity rising. 🦸 Good news: We partnered with Ogilvy/ Ogilvy Consulting, Tatiana Nery Lindenberg, and Andrew Martschenko to survey 160 senior executives directly involved in M&As to uncover real-world challenges and proven strategies for successful #brand migration. Here are the top findings: 🔑Effective change management is crucial. Set clear strategies for aligning cultures, teams, and messages. 🔑Engaging external consultants results in higher satisfaction and smoother integration. 🔑A well-defined brand migration plan is critical to maintaining values and aligning with growth goals. 🔑Significant investment in post-M&A marketing drives successful integration, customer engagement, and long-term growth. Download the latest report: https://hubs.li/Q02VcPn90