Noble People

🚨 BREAKING NEWS 🚨 Tired of corporate content that feels like watching paint dry? Noble People Premium is here to fix that! Terrence Alarcon and Sebass (Sebastian Maroun) have worked tirelessly to bring you bold, unfiltered, and completely necessary premium content. Expect: ✔️ Groundbreaking work-life balance insights (with ads) ✔️Exclusive behind-the-scenes office drama (with ads) ✔️Full Access to all of their day to day personal data (with ads) So what are you waiting for? Subscribe to Noble People—because there’s plenty more top-quality content coming your way. #NoblePeoplePremium #CorporateContentButMakeItWeird #SubscribeNow

Sharing this month's special edition of Three Things... where we supersized it to Thirteen Things! 💥 Check out our new year predictions below: 1 / Podcasts ripe for disruption in 2025: rising ad loads and $50 CPMs will force brands to find the rising stars over relying on old maintstays 2 / Spotify launches ad-supported concerts as a revenue stream, with live-stream and in-stadium branding opportunities. Subscription prices also climb to $20/month in 2025. 3 / Comcast and Warner license their cable networks to Netflix and Amazon, driving up their ad-tier pricing and challenging YouTube TV. The definition of a cable provider blurs further. 4 / The WNBA explodes and implodes: soaring ratings surpass the NBA, but player tension and the 2024 botched rights deal triggers a player revolt and a 2026 strike. 5 / Home Depot becomes retail media’s biggest buzz. As the fourth-largest retailer by market cap, its ad network thrives on home renovation and repair trends. 6 / McDonald’s and QSRs join the retail media craze, adding ads to drive-thrus and apps. Think “sponsored” Happy Meals. 7 / FanDuel and DraftKings also grow ad networks to offset betting losses. 8 / A Reddit competitor emerges, paying users for comments and reselling them to AI companies. Reddit’s stock plummets as users flee. 9 / Amazon spins off Twitch, as it’s not worth the headache. They use the funds to acquire Pinterest or Snap. 10 / Meta introduces top-of-feed ad takeovers, mimicking TikTok. These 24-hour in-feed ads become essential for media buyers. Meta also pivots to and becomes a leader in contextual over audience-based ad buying to satisfy privacy advocates. 11 / Amazon builds a news vertical with ex-TV anchors getting cut by legacy channels. Anderson Cooper becomes their centerpiece. And the Macy’s Day Parade becomes the Amazon Day Parade as Macy’s drops sponsorship due to revenue struggles. 12 / Streamers ditch monthly subscriptions to fight churn, but inadvertently drive users toward YouTube TV or cable-like bundles. The future of streaming consolidates into “channels” on YouTube TV and cable providers rather than standalone services. 13 / The UFC exceeds expectations with its 2025 rights deal, cementing its status as the manosphere’s crown jewel. #marketing #2025predictions #mediatrends

A potential TikTok ban has marketers, influencers, and users bracing for impact. Nothing’s certain, but it’s a reminder: even the biggest platforms aren’t guaranteed.  As John P Gladysz Gladysz, Head of Product at Noble People in, points out, TikTok's massive Gen Z audience is significant but not irreplaceable. Marketers, now's the time to diversify! Explore YouTube, non-Meta options (Reddit, X, Snap), and audio. #SocialStrategy #TikTokBan #MarketingInnovation LBBonline - Little Black Book

Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory. Its execs hope a new ad sales platform, Universal Ads, could help convert performance marketers into long-term brand builders. It’s a move many DTC and SME brands would welcome, according to eight media buyers working with DTC clients that spoke with Digiday. That said, it doesn’t mean a shift in DTC spend to TV is a fait accompli. In this piece by Sam Bradley, we speak to James Rooke, Mark Marshall of NBCUniversal, Eric Tilbury of Inuvo, Inc, Katy Geisreiter + Daniella Elvira of Media by Mother, Scott Harkey of OH Partners Ltd, John P Gladysz of Noble People, and Dan Salkey 🇺🇦 of Small World.

📊 Paid social has been a cornerstone for direct-to-consumer brands, but as Meta CPMs rise to $7.50 and Snapchat’s reach $7.65 in 2024, it’s clear that today’s landscape calls for a broader approach. Our Head of Product, John P Gladysz, told Digiday: "For your upper- and mid-funnel, richer formats like CTV, YouTube, and premium video offer real cost advantages. Two or three impressions there can carry more weight than several on social." Key insights show where the market is headed: - Social channels are increasingly saturated with competitor ads - 89% of performance advertisers are exploring TV The best strategies don't abandon social—they build on it. We're helping clients diversify their media mix to combine social's precision with premium video's brand-building power. Read the full story in Digiday: https://lnkd.in/eu46CZ2B #MediaStrategy #DTCMarketing #CTV #BrandBuilding #PremiumVideo

✨ Happy Holidays from Noble People! ✨ We’re so grateful for the brilliant minds we work with all year long. To celebrate, we created Wild Cards—a fun, interactive deck of prompts to: 💡 Spark creativity 🌟 Inspire fresh ideas 🎯 Solve brand challenges How it works: 1️⃣ Enter the brand problem you wish to tame 2️⃣ Pick a Wild Card 3️⃣ Scroll down to explore a fresh path 💡 Try it here: https://lnkd.in/enk9VMtZ Huge thanks to the team behind this: Olivia Young, Tracy Ma, Allister Hercus, Olivia Ortiz, and Asha Cheerath. And we’re thrilled to be featured in ADWEEK alongside incredible teams like Curiosity, Murder Hornet, Walrus, Ammunition, Archer, Aloysius Butler & Clark, Atomic London, Pereira O'Dell, Iris, and Kettle. Wishing you a joyful holiday season and a New Year filled with boundless creativity! #WildCards #CreativityUnleashed #Grateful

🤖 Can AI truly be a creative partner? Day 3 of NoBullCon challenged us to think bigger—rethinking AI not just as a tool, but as a collaborator driving innovation. At Noble People, we’re no strangers to using AI for smarter workflows and idea generation. But thanks to Jenny Nicholson, we’ve unlocked a whole new perspective—one that pushes the boundaries of what’s possible. 🛠️ Key Lessons: - Experiment boldly: Creative breakthroughs often come from unconventional prompts. - Give ideas room to breathe: Exploration is where AI’s real potential shines. - Find hidden connections: Use AI to uncover patterns that elevate your work. 🔥 Big takeaway: AI isn’t here to replace creativity—it’s here to amplify it. The future belongs to those who treat AI as a true creative partner. How are you using AI to spark innovation in your work? #AI #Creativity #Innovation

The holiday season is a perfect time for imagination and gratitude. To show our appreciation for the inspiring thinkers we’re lucky to work alongside all year, we’re sharing something a little different: Wild Cards—a deck designed to spark curiosity, flip perspectives, and uncover fresh ideas. How it works: Each prompt is designed to challenge assumptions, ignite new approaches, and open doors to ideas you didn’t know were there.  👉 Example: “With double the budget for only one thing, where would it go?” Simple? Yes. Eye opening? Potentially! If not, reshuffle and draw again. Ready to explore? Check it out here: https://lnkd.in/enk9VMtZ ✨ Wishing everyone a joyful holiday season and a new year packed with possibility. Special thanks to the brilliant team behind this project: Olivia Young, Tracy Ma, Allister Hercus, Olivia Ortiz, and Asha Cheerath #Creativity #WildCards #ProblemSolving #HolidayGift

Exciting news at Noble People! We’re thrilled to welcome John P Gladysz as our new Head of Product. John will focus on developing go-to-market solutions that combine our expertise in strategy, media, and analytics — helping us deliver even smarter, bolder work for our clients. Read more about it below ⬇️

🌍 Day 2 of NoBullCon explored strategy’s power to connect and inspire. Fergus O'Carroll’s discussion with Emily Portnoy (BBDO) and Brian Brydon (Publicis) reminded us why strategy is at Noble People’s core: it’s not just about solving problems—it’s about driving bold ideas. 🎧 Key takeaways: - Trust, respect, and early collaboration between creative, media, and comms drive seamless teamwork. - Bridging data with human insights uncovers unexpected growth opportunities. - Unified KPIs align teams, delivering cohesive, impactful campaigns. 💡 Do any of these takeaways resonate with you? We’d love to hear how you approach strategy!