Nostra AI reposted this
With Black Friday & Cyber Monday (#BFCM) right around the corner, optimizing your subscription program is key to unlocking additional holiday revenue. We sat down with our friend Rand Owens, VP of Marketing at Nostra AI, to unpack the tactical #CRO checklist and strategies your brand can use to optimize and scale your program leading up to Black Friday & Cyber Monday. For lean, later-stage DTC brands looking to optimize their existing subscription CRO efforts, we’d recommend the following –