Novi Connect

Novi Connect

Software Development

San Francisco, California 3,573 followers

Powering the shift to conscious commerce for consumer packaged goods (CPG).

About us

Novi Connect enables retailers and brands to meet surging consumer demand and grow loyalty through sustainability programs, certifications, badges, and other values-based designations. Leading retailers like Target, Sephora, Macy’s, Ulta Beauty, and Credo partner with us to drive transparency and sustainability in consumer packaged goods– a $2.5 trillion market in 2024. We envision a world of trustworthy CPG products for healthier people and planet. We serve an expanding list of categories, including Personal Care & Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplement. We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG experts. We’re also parents, veterans, artists, marathoners, DIY-ers, Rubik’s Cube champions, and sustainability obsessives. Headquartered in the SF Bay Area, we’ve raised $50M from leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; The Lean Startup author Eric Ries; and the board members and founders of Clorox, P&G, The Honest Company, Wealthfront, OpenTable, Benchmark Capital, and Eventbrite. Join the 2,000+ retailers and brands using Novi to power the shift to conscious commerce!

Industry
Software Development
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Specialties
Sustainability Software

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