Nowspeed Marketing

⚠️ Struggling to capture attention in today’s crowded digital landscape? ⚠️ In our latest Marketing In The Now episode, host David Reske and marketing expert Paul Kühne delve into the crucial differences between B2B and B2C marketing strategies. "If we're at a marketing conference, you might talk in jargon. But at the end of the day, people are people... Consumer marketers are sometimes better because they hold the revenue number. We take psychology for granted in B2B marketing... and miss out on being creative in our messaging." Tune in as Paul shares insights on how embracing creativity and adding real value in content can dramatically shift your marketing results: https://lnkd.in/e_QqGFe2 #MarketingInTheNow #MITN #B2BMarketing #DigitalMarketing #CreativityInMarketing

Are you harnessing the full potential of AI in your marketing strategy? Dive into our latest episode where host David Reske and special guest Mark Goloboy, an expert in Go-To-Market strategies and AI innovations, discuss the transformative impact of AI on marketing. David and Mark explore the current AI landscape and its implications for businesses. Despite the buzz around AI-driven transformations expected by 2024, Mark shares that many companies are still in the exploration phase, unsure of how to implement these technologies effectively. Learn about the "chat GPT driven revolution" and why now is the critical time for companies to start integrating AI not just as a tool, but as a strategic asset in their marketing efforts. Understanding AI's practical applications can propel your business forward, whether you're from a big firm or a small startup. Listen to the full episode here: https://lnkd.in/e-HgXV4k #MarketingInTheNow #MITN #AI #AIinMarketing #ArtificialIntelligence

Unleashing individual strengths can transform your organization. 💪 This week's episode of Marketing In The Now is a must-listen for leaders seeking to harness the full potential of their teams and foster a dynamic, strengths-based culture. Host David Reske and guest Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark, delve into the power of leveraging unique talents for organizational success. Learn how identifying and amplifying each team member's strengths can lead to remarkable improvements in productivity and morale. 🔑 Jasmine explains: "When you focus on strengths—what people are really good at, where they find their flow and energy—you can amplify these attributes to significantly benefit your team and organization. With everyone's unique strengths, effective leadership involves adapting communication styles to energize and engage each individual uniquely." Tune in here: https://lnkd.in/dFpWzQWC #MarketingInTheNow #MITN #Leadership

Are you looking to integrate AI into your marketing strategy but unsure where to start? 🤖 In this week's episode of Marketing In The Now, we welcome back Jason C. Mundy, MBA, a seasoned B2B marketing leader, where he and host David Reske dive into the critical role of change management in AI integration within marketing departments. Jason discusses the intricacies of implementing AI technologies effectively—focusing on the necessity of structured change management strategies to foster acceptance and optimize utilization across teams. Drawing on his extensive experience from both high-growth startups and Fortune 100 companies, Jason outlines how to set clear AI objectives, cultivate a culture of innovation, and manage the transformational challenges that come with integrating new tech. Tune in to discover actionable insights on harnessing AI to accelerate marketing efforts and sustainably transform organizational capabilities and outcomes: https://lnkd.in/dsTvQqpa #MITN #MarketingInTheNow #AI #ArtificialIntelligence #AIinMarketing #Marketing

Are you ready to take your social media strategy to the next level? Join us on "Marketing In The Now" as host David Reske chats with Jenn Foster, Founder and CEO of Foster Marketing. With 25 years of marketing mastery, Jenn shares her expert insights on creating dynamic social media playbooks that resonate across diverse markets. 🔑 In This Episode: ♟️ Strategic Playbook Essentials: Learn how to craft a social media strategy that maintains brand consistency. 📊 Data-Driven Insights: Dive into Jenn's approach to using data to unlock new growth opportunities. 🤖 AI in Social Media: Explore how artificial intelligence can enhance creativity and ensure your brand connects genuinely with your audience. Tune in now and start revolutionizing your social media presence! https://lnkd.in/eA4BAR3U #MarketingInTheNow #MITN #SocialMedia #MarketingStrategy

Can the founder’s personal brand really make an impact? Tune into this week's episode of "Marketing In The Now," where host David Reske and guest Shannon (Sweeny) Curran discuss how personal branding as a company leader can dramatically transform your B2B marketing from bland to influential! Listen here: https://lnkd.in/e_gBSkhR #MarketingInTheNow #B2BMarketing #PersonalBranding #BusinessStrategy

Does this picture hurt your brain? Then you might get along well with our CMO, Aravinda Souza. Listen to her podcast interview with David Reske of Nowspeed Marketing on the importance of preserving human creativity and dignity in an age of proliferating #AI. https://lnkd.in/e9CS8Xwg #artificialintelligence #marketing #staffing #storytelling

Ever wonder how critical marketing is in a product-led growth strategy? Join host David Reske as he sits down with Warren Sukernek, Fractional CMO at Five-Eighths Marketing, to unravel the indispensable role of marketing in driving product success. 🔑 In This Episode: 📲Why Great Products Still Need Great Marketing: Dive deep into how even widely loved products like Canva and Netflix depend on strategic marketing to dominate their markets. ♟️Integrating Marketing with Product Strategy: Learn from Warren’s extensive experience on effectively blending marketing efforts with product development to boost visibility and user adoption. 📈Sustaining Growth Through Marketing: Explore strategies that keep the momentum going long after the product launch, ensuring lasting customer engagement and loyalty. Whether you're a startup founder, a product manager, or a marketing professional, this episode offers crucial insights into leveraging marketing to enhance your product-led growth initiatives. https://lnkd.in/eU2S3q6H #MarketingInTheNow #MITN #ProductLedGrowth #DigitalMarketing  #BusinessStrategy #MarketingTips

How do we ensure that AI enhances rather than replaces the human touch? 🤖🧑 Join host David Reske and guest Aravinda Souza, CMO of RefAssured, as they explore the ethical boundaries and potential impacts of Artificial Intelligence on our daily lives and interactions. This episode delves deep into the necessity of maintaining authenticity and emotional connections in an AI-driven world. 🔑 In This Episode: 🤖 The risks of over-automating experiences that are inherently human. 🎨 Effective strategies to keep AI as a helpful tool without losing the essence of human creativity. 🧭 How to navigate the ethical considerations of AI in marketing and beyond. Tune in to understand how we can harness AI responsibly, ensuring it supports rather than substitutes the human elements that make our work and life meaningful: https://lnkd.in/eeGBSX-R #MarketingInTheNow #MITN #AI #EthicsInTech

Understanding how to effectively convert website visitors into loyal customers is crucial to being successful in marketing. This webinar is designed specifically for businesses looking to boost their online performance and maximize revenue. Max Rielly, Nowspeed’s Director of Search Marketing, will cover the latest strategies and best practices in Conversion Rate Optimization (CRO), providing you with actionable insights to improve your website’s performance.