Boathouse

Boathouse DC President Karen R. Baker offers her insights on how forward-thinking leaders are navigating DEI challenges. Despite the pressures highlighted in a recent Axios article, many organizations remain steadfast, ensuring diversity, equity, and inclusion stay a priority.  https://lnkd.in/gW4MPyZm 

Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment -- Peter Prodromou, Boathouse https://odwpr.us/3SIjE4V

Remembering Jack Connors Jr. https://lnkd.in/gnQwRfHv

In the evolving landscape of marketing leadership CMOs must be proactive growth drivers, leveraging data and insights to uncover new opportunities. As Bob Parks, Principal at Boathouse, aptly states, “The opportunity for CMOs and marketers to identify the next growth opportunities for the business is critically important, as it has the ability to change the perception of marketing in the eyes of the CEO and CFO.” The key lies in creating visibility into marketing's actual impact on revenue and growth, a feat that requires discipline and a willingness to go beyond vanity metrics. By aligning marketing goals with overall business objectives and demonstrating tangible results, CMOs can solidify their position as strategic leaders. Read more on The Drum's “2025 is the time for CMOs to elevate their game in the boardroom.” https://lnkd.in/eDxARiJC

TikTok's new ad restrictions on teens opens the door for influencer marketing to shine. Jauntel Taffe, MBA, Influencer Marketing Strategy Associate Director, highlights how influencers can "...create authentic and engaging content that resonates with teens, bypassing the limitations of traditional ad targeting." Learn more about the new restrictions on Social Media Today, LLC. https://lnkd.in/gGCSsBaU

The fight for DEI continues despite setbacks. How can we adapt our strategies to "ensure a better tomorrow for all?" Read more from Boathouse's President, Peter Prodromou, DC President, Karen R. Baker, and Unleashed CEO, Alesha Arscott about BH's unique take on how to navigate the changing landscape of DEI. https://lnkd.in/eQniSG5W

Is DEI Crumbling? One year after the Supreme Court's affirmative action ruling, DEI initiatives face significant challenges. But is this a setback or an opportunity to rebuild a stronger foundation? Read more from Boathouse's President, Peter Prodromou, DC President, Karen R. Baker, and Unleashed CEO, Alesha Arscott about BH's unique take on how to navigate DEI's changing landscape. https://lnkd.in/eQniSG5W

Congratulations to our client Creatio on becoming the world's latest technology unicorn! With a remarkable $200 million funding round and a valuation surpassing $1 billion, Creatio is truly transforming enterprise business and go-to-market strategy and execution. At Boathouse, we take immense pride in collaborating with the most innovative companies. Creatio's AI-enabled no-code software platform exemplifies the cutting-edge technology reshaping industries. To give you a sense of the excitement and momentum around Creatio, check out some of the top-tier media coverage we've secured for them in outlets like Reuters, Bloomberg, Business Insider, and more. Here's to continued success and groundbreaking achievements! https://lnkd.in/d6SPi3NP https://lnkd.in/d9giRS5h

“There's a very simple reason for Elon Musk deciding to hide likes on X, and it has nothing to do with protecting people. X revenue tanked last year, down 40% YoY in the first half of 2023. This is yet another desperate attempt at courting fringe users to increase the amount they engage with nefarious content and to bolster engagement numbers through the use of bots without anyone having the ability to see it in hopes of getting his advertising dollars back. X is a shell of what Twitter once was, and this is sadly one more shovel's worth of dirt being added to its grave.” As X starts hiding likes for all users, Geoff Gates, Creative Director, Social Strategy and Content, doesn’t hold back with his thoughts on what he believes is the motivation for Elon Musk hiding likes across X. What do you think is the reason? https://lnkd.in/dV37K9ru

The future of advertising isn't about AI vs. humans, it's about AI with humans. At Cannes Lions International Festival of Creativity, Droga and Murati emphasized AI as a collaborator, not a competitor. Tyler Adams, an art director at Boathouse, discusses the potential, saying AI can, “...experiment and test different ideas quickly in ways we couldn't before.” Are you open to embracing AI as a collaborator? We’d love to discuss how you can leverage AI to elevate your marketing. https://lnkd.in/dG68kCf7