NP Digital

The landscape of marketing is evolving rapidly, with Search transitioning into a broader concept beyond traditional Search Engine Optimization (SEO). According to insights shared by Neil Patel and Eric Siu ✓ at the "This is Marketing Conference", it's essential to grasp this shift towards Search Everywhere Optimization. Key points highlighted include the expanding significance of Search in Social Media and AI Chatbots. As these platforms play a more substantial role in user interactions, it's crucial to adjust your SEO strategies to align with this new search reality. While search engines continue to drive the majority of queries, it's becoming increasingly vital to acknowledge and adapt to the changing landscape. Embracing this transformation is key to staying relevant and effective in reaching your target audience. In light of these trends, the call to action is clear: Prepare for Search Everywhere Optimization to maximize your visibility and engagement across various digital platforms. Stay ahead of the curve by embracing this new era of comprehensive search optimization. NP Digital #MarketingInsights #SEOStrategy

Ever wondered why your product images aren’t appearing in Google search results? 🤔 Optimizing e-commerce images boosts site speed, enhances user experience, and improves SEO. Spending a few seconds optimizing your product photos can significantly boost your site’s performance and improve your product pages' search engine rankings. With nearly a third of product searches starting on Google (per PowerReview), making your e-commerce pages stand out is crucial. 📸🚀 Our Sr. SEO Strategist Joe Cinquegrani says, "Image traffic is often an underappreciated but key metric for organic performance in general. It's vital for a successful e-commerce campaign as searchers heavily rely on visuals when researching a product." Here are 8 image optimization hacks! 👇 #Ecommerce #SEO #MarketingTips

One of the biggest misses enterprise brands are making in their content strategy is not leveraging subject matter experts (SMEs) to help tell their stories. For example, with Adobe, we built a new online community for one of their business units and won our first OMMA award for best SEO campaign. Listen to Kimberly Deese, APR and Chad Frederick Gilbert discuss how they helped Adobe fix this weakness in their strategy and how you can leverage SMEs for your business/brand as well! #ContentStrategy #SEO #SEOTips #SubjectMatterExperts #DigitalMarketing

🌟 We're proud to share that NP Digital has been named the Agency of Record (AOR) for Mitsubishi Motor Sales of Canada, Inc.! 🌟   Our Managing Director of Canada, Ronnie Malewski, talked to Laurie Sullivan at MediaPost about the news, "This partnership reflects our shared vision of combining data, media, and creativity to achieve meaningful results and build long-term brand equity for Mitsubishi in Canada."   Working alongside Ogilvy for creative production, we're excited to deliver effective solutions to help Mitsubishi drive new milestones, from market expansion to customer journey optimization. 🚗💼   Read more 👇 https://lnkd.in/geBVugZM   #NPDigital #MitsubishiCanada #AgencyOfRecord #DigitalMarketing

The face of SEO is changing, but key aspects of SEO haven't gone anywhere. With Search Everywhere Optimization being the goal, you need to take those SEO best practices you'd reserve for ranking on Google and tweak them to help you optimize that same content for social media, AI platforms, and more. Listen as Rob Tindula explains to Nick Roshon what that might look like for your brand. #SEO #SEOTips #Brandbuilding #BrandStrategy #DigitalMarketing

🎉 🎉 We're HAVING FUN this awards season! Congrats to the team for taking home even more hardware at the US Search Awards last night in NYC. Best Use of AI in PPC, we like the sound of that! 👏 👏 #searchmarketing #SEM #USSearchAwards

Maybe it's time to LET GO... We mean, let go of your old or duplicative content. Rob Tindula explains to Chad Frederick Gilbert how brands and businesses often harm themselves by holding onto duplicative and outdated content and assets. Because of this, your traffic and ROI could be negatively impacted. SEO hoarding is not doing your brand any favors, so do as Rob says and LET GO! 👋 #Brandbuilding #BrandStrategy #Branding #SEO #SEOTips

Any plan without execution is just a hallucination. For marketers, failure to IMPLEMENT CHANGES can be a major roadblock to getting results for clients! Listen in as Rob Tindula and Nick Roshon discuss the importance of implementation in forecasting a positive ROI and seeing results after a strategy is created! #marketing101 #marketingstrategy #implementation #businessgrowth #clientresults

Join Neil Patel, Rob Tindula, and Brooke Hess to learn which marketing strategies you should focus on in the year ahead and the tools you’ll need to accomplish your goals. Register now to get the link to watch live on November 5! 👇🏼 https://lnkd.in/ef3_95QF #webinar #marketing #AI