NP Digital

Are you struggling to use AI tools like ChatGPT effectively for your business? If so, Nikki Lam has several prompts that help speed up workflow for various business-related tasks (so be prepared to pause/screenshot)! #AI #ChatGPT #aitools #businesstools #digitalmarketing

Register to watch our next LIVE webinar, "You’re Wasting Your Time with Email Marketing: The New Approach," at 8 a.m. PDT on September 17, as Kimberly Scoppetta and Catherine Michel l explore innovative ways to extract the maximum ROI from your campaigns 🚀 https://lnkd.in/eWAGzb36 #webinar #marketingtips #emailmarketing

Can you tell the difference between a real influencer and an AI influencer? Influencers have long been at the forefront of social media, shaping trends and driving consumer behavior with their content in an industry valued at more than $20 billion. However, the influencer landscape is shifting due to the emergence of AI influencers. AI influencers are blurring the lines between reality and the virtual world, revolutionizing how content is produced, consumed, and marketed. Do you think AI influencers are the future of digital marketing? Let us know in the comments. 👇 #AImarketing #AIinfluencers #AIcontent

🚨 Struggling with a limping Lead Gen PMAX campaign? Don't worry, Bethany Sloane has got the treatment! 🩺 💊 These "doctor’s orders" suggestions she has can help to resuscitate your campaign - no matter how lifeless it might seem. If you agree with Bethany's prescription for your Lead Gen PMAX campaigns, let us know in the comments below! #DigitalMarketingTips #LeadGeneration #PMAX #MarketingStrategy #LeadGen

NP Digital's creative division, REBL HOUSE INC., snags GOLD from the MUSE Awards!   Our 'Larger Than Life' campaign with Browns Shoes Inc. was recognized in two separate Branded Content categories: Retail / Fashion & Beauty. 🏆 🏆   Set against the backdrop of a futuristic, Tokyo-inspired city, the story follows two fashion heroes on a mission to save their world from a shoeless villain. The narrative reaches its climax when the heroes realize that the key to their victory lies in gifting the villain his own pair of shoes, restoring him back to his true self, and highlighting the transformative power of fashion.   Congrats to Browns Shoes, and the entire team for this amazing recognition 🚀🔥 Read more 👇 https://lnkd.in/g6b2DdZB

Have you ever bought something from TikTok Shop? What about Amazon Must Haves? You may start seeing more brands selling their goods and services on social platforms. It's called social commerce, and it's all about meeting shoppers where they are, be it on TikTok, Instagram, or elsewhere. Social commerce is an increasingly popular trend, with an expected market value of $141 billion in the next five years (Statista). Our VP of Marketplaces, David Hutchinson, says, "Social commerce is not important — it's CRITICAL. Now, you can buy products directly in your social feed or be taken directly to an app with robust tracking. Social proof has been a bedrock of selling (reviews), and video and social are the natural next steps." Here are 6 best practices for social commerce! #onlineshopping #socialcommerce #shoptok

We are about to experience a search revolution. For the longest time, SEO was all about Google. Sure, we’ve always had other search engines... but Google has been holding the lion’s share of the market for years, so as long as you optimized for it, you were good to go. But that’s not the case anymore. OpenAI just announced a completely new search experience. They called it SearchGPT. It’s an AI-driven search engine that’s based on ChatGPT.  And it’s going to be a game changer for marketing. SearchGPT won’t just affect SEO. It has the capacity to impact every area of your marketing efforts. Neil Patel and our team will discuss this new tool, what it means for the future of search, and its potential for marketers, in our webinar tomorrow, September 10. Join us live at 8 a.m. Pacific Daylight Time to get a first glimpse into SearchGPT and the opportunities that come with it. https://bit.ly/4fUeWuN

Can AI really spot AI? The truth is... Yes and no. While AI detectors do work, some nuances create false flags when it comes to AI detectors looking for quality, relevancy, or plagiarism. Chad Frederick Gilbert breaks down some of these nuances here, so save this one to refer to before your next content review—it could save you some time. #AI #AIDetector #contentwriting #contentcreation #contentstrategy

OpenAI is testing a new search engine that’s based on ChatGPT. Is this the nail in the coffin for SEO? The short answer is no. But if you’re betting all your chips on Google, you’re headed for trouble. Organic ranking is getting tougher, and at the same time, attention is getting spread out over different channels. But search isn’t going away, and as long as people are looking for things and information on the internet, we’ll need to optimize content to help them find it. The game isn’t changing, but the players are. SearchGPT will open new opportunities for marketers – opportunities that go far beyond getting mentioned in AI chat answers. Neil Patel and our team will explore the impact this new technology will have on the search and marketing ecosystem in his next webinar on September 10. Join us live at 8 a.m. Pacific Daylight Time to take a closer look at SearchGPT and how to get ready for it. It’s a free webinar, but you need to sign up by following the link below! See you there! https://bit.ly/3YYNTZm