Nuanced

Can you tell AI-generated people from real ones? A new study from University of Waterloo researchers found that people had more difficulty than was expected distinguishing who is a real person and who is artificially generated with participants being duped nearly 40 per cent of the time. More: https://lnkd.in/gjkPzyrs | #UWaterlooNews

Nuanced, Inc. (YC W24) detects AI-generated images. They help companies like dating apps, ad platforms, news sites, and marketplaces distinguish human-authored materials from AI-generated content. As AI-generated content surges, distinguishing it from human-made material becomes vital for ensuring trust and authenticity. This amplifies growing problems of misinformation and identity verification. Existing detection technologies fall short, resulting in a $78B annual deepfake expense. Nuanced is solving the authenticity crisis. Their solution has three parts: 1. Easy integration via API. 2. Privacy-first, custom zero PII models. 3. Staying ahead of AI-generated threats with a dedicated research team. You'll never have to compromise user privacy, bill the cost of building your internal systems, or take on complex integrations. The founders, Ayman Nadeem and Dylan Drover, met while studying engineering at the University of Waterloo. Ayman spent over seven years on GitHub's engineering team, where she faced challenges like scaling abuse mitigation for 100+ million users and observed AI-driven threats outsmart traditional detection methods. This led her to found Nuanced with Dylan, who has a decade of experience in machine learning across industry and academia — including a six-year role as an Applied AI Scientist at Amazon. They both agreed that online content creation and consumption were rapidly changing, making it harder to discern reality from convincing hallucinations. Using models trained on a wide array of architectures, such as Dalle-3, Midjourney, and SDXL, Nuanced provides a service that identifies AI-generated image content. As AI-generated images evolve in sophistication, so does Nuanced, with the continuous integration of data from the latest AI image generators. Congrats on the launch, Ayman and Dylan — and welcome to YC!