Today marks a new era for the Greensboro Coliseum Complex! In a landmark partnership with the City of Greensboro, we are thrilled to announce First Horizon as the first-ever naming rights partner in the 65-year history of the venue, now officially named the First Horizon Coliseum.
The new partnership with First Horizon Bank was secured by OVG Global Partnerships, the sponsorship and naming rights division of #OakViewGroup that connects world-class brands with world-class live entertainment properties.
“We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum,” said Greensboro Mayor Nancy Vaughan. “We are grateful to Oak View Group, who, in their first year of operating our beautiful facilities, helped us attract and secure First Horizon as the first naming rights partner in the venue’s 65-year history. With Oak View Group as our operator and First Horizon as our naming rights partner, the First Horizon Coliseum is poised to be a top entertainment destination and a tremendous asset for our community that will continue to attract events that generate millions of dollars in economic impact for our region.”
“Securing a naming rights partner was a top priority in our first year in Greensboro,” said Greg O'Dell, President of Venue Management, Oak View Group. “We are excited for the future here in Greensboro as we seek new opportunities for the First Horizon Coliseum that further generate excitement and more indelible moments for this iconic and revered venue. First Horizon Bank is the perfect partner to help us.”
“At Oak View Group, we like to create true partnerships that connect world-class brands with our world-class properties, and this naming rights agreement with First Horizon Bank, is exactly that,” said Dan Griffis, President, Global Partnerships, Oak View Group. “Naming rights are an integral part of a venue’s brand identity and a vehicle that helps build a loyal fan base in a market. First Horizon Bank is a terrific partner who will tremendously help us enhance the Coliseum's initiatives through imaginative and creative customer activations across the region.”
The naming rights deal is another win for our Global Partnerships team which also recently landed deals for the Akins Ford Arena in Athens, GA; Atrium Health Amphitheater in Macon, GA; and Canada Life Place in London, ON. Join us in celebrating this great news today!
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