Obsess

📈 Drive success in virtual commerce with AVA Analytics—our proprietary dashboard designed to capture 3D interactions in digital spaces, empowering data-first decision-making. AVA Analytics integrates spatial and behavioral data to give brands a strategic edge. With advanced tools like spatial heatmaps and real-time performance metrics, it empowers brands to pinpoint engagement hotspots, optimize product performance, and fine-tune strategies with agility for their Obsess-powered virtual stores. Leading brands across fashion, beauty, CPG, and more have leveraged insights from AVA Analytics to excel in immersive retail. Read more here: https://lnkd.in/e4gxBPMS #DataInsights #Analytics #VR #AR #InnovationInRetail #Spatial #3D #Data

As Q3 and Q4 unfold, brands and retailers are doubling down on immersive experiences to stay competitive. A study by Coresight Research reveals that 40% of retail leaders have made immersive experiences a top three investment priority. Among them, 25% of U.S. brands and retailers are placing AI-enabled content at the forefront. Those who have invested are already reaping the benefits, with 77% reporting a boost in total sales. Explore the full report to see how these innovations drive full-funnel ROI: https://lnkd.in/ef25R9hP #GenAI #AI #Retail #IndustryInsights #RetailInnovation

With a steadfast commitment to innovation, Ralph Lauren is a heritage brand that has continually pushed the boundaries of fashion. A key way they’ve achieved this is by leveraging Obsess-powered virtual experiences for various brand moments. The brand has skillfully used our immersive e-commerce tools to connect with consumers in unique and memorable ways: 🌟 Photorealistic Digital Twins: Ralph Lauren has expanded its iconic in-store experience to a global audience through photorealistic digital twins of flagship stores. From New York to Seoul, these 360-degree virtual environments allow shoppers to explore and shop the brand’s exquisite collections from anywhere in the world. 👜 Product Launch: For the launch of the RL 888 handbag, Ralph Lauren introduced the 888 House—a mesmerizing virtual experience set in a Joshua Tree-inspired desert. This imaginative and meticulously rendered space blends reality with fantasy, showcasing the brand’s exceptional craftsmanship and offering a unique shopping experience. 🎄 Seasonal Storytelling Moment: Ralph Lauren also brought the holiday spirit to life with a virtual Ski Chalet for the Russian market. This cozy and beautifully designed environment invites users to explore various spaces of the chalet, from dressing rooms to living areas, while discovering the latest holiday collection. Discover the latest Ralph Lauren experience, a digital twin of the RL Southampton store: https://lnkd.in/eJ7ZhUhP #Fashion #Immersive #VirtualExperiences #TechInFashion #VR

Immersive ads are transforming how brands capture user interest on Roblox. With nearly 80 million daily active users and increasing engagement hours, Roblox stands out as a premier platform for brands to connect with an active, dynamic audience. Roblox’s immersive ad system integrates image and portal ads, and with the recent addition of video ads, it expands the possibilities for interactive content. Now is a great time for brands to develop their branded worlds on the platform and promote them effectively. amika has successfully utilized these ad formats, including portal ads that transport users into their Obsess-powered virtual world — The amikaverse. 🪐✨ With features like genre targeting, brand suitability, and audience estimators, advertisers can tailor their campaigns to engage the right audience. Learn more about immersive ads: https://lnkd.in/eJE7vWQB Discover branded experiences on Roblox: https://lnkd.in/g9CZRYhw #Roblox #Amika #BeautyIndustry #BrandedExperiences #Gamification #GenZ

Just Launched: The Dogtopia Virtual World! 🐾 An interactive tool designed for pet parents to explore Dogtopia's daycare, boarding, and spa services, while learning how to help dogs live long, healthy, and happy lives. Users are greeted by a friendly avatar who guides them through the virtual daycare experience, showcasing features like a scavenger hunt game, dog trivia quiz, multimedia educational content, and more. The virtual experience allows dog parents to participate in engaging activities, explore products from the Dogtopia Shop, and learn about the Dogtopia Foundation's mission. "As the world advances technologically, Dogtopia is committed to staying at the forefront of innovation to ensure the best experience for all dogs and their families," said Neil Gill, President and CEO of Dogtopia. "We are thrilled to introduce this cutting-edge virtual world and provide parents with a modern, immersive way to explore our wellness offerings and choose Dogtopia with confidence." Explore the experience: https://lnkd.in/dY65Gr7p #Dogtopia #VirtualWorld #PetCareInnovation #ImmersiveExperience

Curious how a prestige beauty brand captivated audiences with a French-inspired immersive shopping experience?💄 Download the case study to discover how they transformed their virtual strategy and achieved a 112% increase in checkouts: https://lnkd.in/ewQwvSr3 #RetailInnovation #Beauty #ImmersiveExperiences #Virtual #Ecommerce

Swipe to discover why brands are turning to gamification for long-term engagement! 🎮✨ By tapping into consumers' natural drive for competition, achievement, and recognition, #gamification transforms brand interactions into memorable, shareable experiences. Boost engagement, increase time spent with your brand, and build a deeper connection with your products or services through immersive, branded games. Explore gamification in Obsess-powered experiences here: https://lnkd.in/e_-e6fNu #Gamification #BrandMarketing #ImmersiveShopping #RetailInnovation #BrandedGames

🎧 Listen in as our CEO and founder, Neha Singh, shares how Obsess is leveraging #GenAI to revolutionize the creation of virtual experiences. We’re accelerating production processes and reducing go-to-market time, enabling brands to launch their virtual stores faster than ever. 📈 But that’s not all—AI is driving more interactive content within these experiences, enhancing shopper engagement with dynamic games, quizzes, and text for chatbots and virtual assistants. Read the full conversation here: https://lnkd.in/eGzavvKS Learn more about AI in virtual experiences here: https://lnkd.in/ew-Vknff #AI #VirtualExperiences #ImmersiveShopping #TechinRetail

🚀 New in #virtual shopping: 3D Model Viewer. The ever-evolving Crate and Barrel virtual flagship—a fully shoppable digital environment modeled after their flagship in New York City’s Flatiron neighborhood—includes a host of innovative features for product exploration. The latest highlight is the #3D Viewer. 🔍 With this tool, users are able to rotate, pan, and zoom to explore every detail of their favorite products, just as they would in person. This virtual experience is designed to be immersive and interactive, bringing the brand’s in-store feel to life on the screen for shoppers, no matter where they are. Sebastian Brauer, SVP of Product Design, Crate & Barrel mentioned in an interview with Total Retail, “Our goal is to build an omnichannel shopping experience for our customers and this virtual store is just one way our customers can interact with our brand, products and services in a unique way. The interactive features give more meaning and purpose to every shopper's experience with our brand.” Explore the virtual flagship here: https://lnkd.in/edVrwZs3 #VirtualStore #DigitalTwin #RetailInnovation #CrateAndBarrel #3DViewer #Immersive

Today in Retail: Obsess has identified three essential trends from this summer’s biggest #industryevents, including Shoptalk Barcelona, Viva Technology Paris, and The Lead Summit. These are the trends that brands should keep a close eye on in Q3 & Q4, in order to stay ahead of the innovation curve, foster deeper connections with consumers, and reach shoppers wherever they are. Get the full story from the article below. #IndustryInsights #Retail2024 #Shoptalk #Vivatech #TheLeadSummit