October Social Media

August's social media news is here! 📱✨ Instagram is shifting reporting to prioritize views, LinkedIn boosts credibility with company page verification, and Threads has surpassed 200M users. Meanwhile, X is giving users more control over their data sharing with AI chatbots. We're constantly adapting to these platform updates. How do you think these changes will impact your social strategy? Connect with us. Let’s discuss how to leverage these new features to enhance your social media presence and engagement.

Is your higher education institution's social media strategy aligned with your DEI goals? Our latest blog, "From Awareness to Action: Building a Socially Engaged and Diverse Higher Education Institution," explores this critical intersection. Key takeaways: * Integrating DEI into social media is an ongoing process * Regular analysis of performance metrics is crucial * Adapt your strategy based on audience engagement and emerging trends Discover how to create a more inclusive and effective online presence for your institution. https://loom.ly/Qyb-jQI

It’s time to elevate your higher ed social media strategy with data-driven insights. At October Social Media, we're driving success in digital marketing for higher education. Here's what sets us apart: * Success in defining campaign success within institutional goals * Data-driven strategies that drive engagement * Expertise in translating social media impact into leadership-friendly insights Our approach empowers social media managers to align their results to institutional objectives, demonstrate clear ROI, and drive meaningful engagement. Watch as our CEO, Sabrina, shares game-changing insights on measuring and communicating social media success.

Ready to transform your government social media strategy? AI can help. Our latest blog, “AI and Government Social Media: A Strategic Guide for Navigating Compliance and Engagement,” provides valuable insights for state and local governments. Plus, don’t miss out on our free downloadable guide, “Mastering AI in the Public Sector: 65 Prompts for State and Local Governments.” Empower your team with AI-driven strategies that ensure compliance and boost engagement. Read more and download the guide: https://loom.ly/uB-G9g4

Higher education faces unique marketing challenges. At October Social Media, our expertise in regulated industries ensures that we create engaging, creative content while adhering to strict compliance and communication standards. From boosting enrollment to enhancing student services and engaging alumni, OSM provides the strategic backbone your institution needs. We’re not just about adhering to the rules; we innovate within them. Ready to elevate your institution’s social media presence? Let’s make an impact together! https://loom.ly/RrDr-8M

It’s always a good month when there are OSM team birthdays! Help us wish the happiest of birthdays to: ✨ Meggie, Account Executive - August 20 ✨ Lauren S., Ads Manager - August 29 Your hard work, creativity, and dedication are what make OSM thrive. Thank you for everything you do! 💚

Looking for the latest social media marketing tips, trends, and insights? Subscribe to October Social Media’s newsletter for insights, tips, and trends: https://loom.ly/ihb5DsM

It’s crucial for higher education institutions to focus on diversity and social engagement because: 🔹 Attracts a More Diverse Student Body: 83% of students from underrepresented backgrounds consider a university's commitment to diversity when choosing a college. 🔹 Enhances Brand Reputation: Prospective students prefer institutions with a positive online reputation and a demonstrated commitment to DEI. 🔹 Builds Trust and Credibility: Authentic engagement with diverse communities fosters trust and increases student retention rates. Learn how to create a more inclusive and engaging campus environment using social media in our latest blog post with insights and actionable steps! https://loom.ly/Qyb-jQI

🌟 Discover How Our Strategic Campaigns Boosted Emory University's Social Media Presence and Engaged Students 🌟 We collaborated with Emory University departments to create an online community of students, alumni, and faculty to enhance awareness of ECL's impact on the campus and Atlanta community. Our approach included engaging campaigns, interactive content creation, and a restructured Digital Ambassador Program to encourage student participation. The results? ✅ 140K+ impressions across platforms ✅ Instagram and Facebook followers surged by 24% and 14%, respectively ✅ Social engagement grew from 1.2% to 11.5% on Facebook! Read the full case study: https://loom.ly/eJB5Ro0

Ready to hire a Social Media Manager but not sure what questions to ask in the interview process? Our guide, Social Media Manager Questions for Small Business Owners, is packed with the questions we use to hire our digital marketing experts! At October Social Media, we know how crucial a skilled social media manager is for customer engagement and online growth. Download the guide now! https://loom.ly/P7iSeao