October Social Media’s Post

It’s crucial for higher education institutions to focus on diversity and social engagement because: 🔹 Attracts a More Diverse Student Body: 83% of students from underrepresented backgrounds consider a university's commitment to diversity when choosing a college. 🔹 Enhances Brand Reputation: Prospective students prefer institutions with a positive online reputation and a demonstrated commitment to DEI. 🔹 Builds Trust and Credibility: Authentic engagement with diverse communities fosters trust and increases student retention rates. Learn how to create a more inclusive and engaging campus environment using social media in our latest blog post with insights and actionable steps! https://loom.ly/VjEJBmA

When people talk online about whether or not college is "worth it," it's with positive sentiment only 7% of the time. BUT - that's because even those who identify indisputable advantages or unmatched opportunities add cautionary advice — echoing Taylor Swift's "you're on your own kid" (without the friendship bracelets). There is a public trust perception gap. Understanding this gap uncovers a pathway for leaders and institutions to rebuild trust in multiple ways. What stands out to me most is framing messaging with outcomes in a personalized, relevant way: amplifying individual alumni stories to reach prospective students like them, harnessing community partnerships to demonstrate individual and societal impact of education, and personalizing the job placement and career outcomes statistics that are so important to legislators yet seemingly irrelevant to an individual. These are a few of the insights that stuck with me since my first read of Campus Sonar's latest industry research: https://hubs.li/Q02qdR5B0. It's out today. Share it with your colleagues, bosses, and boards. See for yourself how social intelligence provides unique, contextual, actionable market insight.

As Kristin Brennan and Stephen Perkinson write, "In the liberal arts, we don’t have an employability problem; we have a messaging problem." It's refreshing to see a call to "make room for interesting things." A holistic education should be a celebration of passions, ideas, and interdisciplinary learning. The misconception that the humanities, arts, and social sciences are somehow less valuable in the job market couldn't be further from the truth. Employers increasingly seek candidates who possess critical thinking, creativity, and effective communication skills—hallmarks of a liberal arts education. A liberal arts education isn't about compromising one's interests or career prospects; it's about enriching them. It's about cultivating curious minds, fostering empathy, and preparing students to tackle the complexities of our ever-evolving world. I will always champion the liberal arts, not just as a pathway to career success, but as a foundation for a fulfilling and meaningful life. I'm going to take this as a reminder for myself to make room for the unexpected, for it's often in the pursuit of the unexpected that we find our path.

To be young and to pursue the ambitious career that you want.

Had a fantastic panel conversation today with Kate Murphy, Micaela Pearson, Shari Payne, EdD, and John Meyer at Point Park University. Three key takeaways: 1. Empathy must be integrated into a school's program design and messaging. Timing is critical, and customer service is vital. Make it easy for students to access the support they need! 2. Online-only students can still have a great campus experience. Simple touches like care packages or in-person advising options can make a huge difference. 3. Many students leave university programs due to financial reasons, but innovative schools are finding ways to help them finish their degrees. Certificates and training paths can ladder up to degrees, providing more opportunities for success.

As mentioned in my previous post I am running for the President of the Graduate Student Council at NYU Tandon School of Engineering. As a fellow graduate student, I understand the unique challenges we face, and I'm committed to being the voice that advocates for our needs and concerns. My agenda is as follows: - Bridge the gap between graduate students and the administration by actively addressing your needs and ensuring your voices are heard. - Foster a robust professional development environment through diverse workshops, seminars, and networking events tailored to your career aspirations, empowering you with the skills and knowledge to thrive in industry positions, research roles, or entrepreneurial ventures. - Implement transparent and accessible communication channels for regular feedback, ensuring your concerns are addressed promptly and effectively. - Streamline the process for on-campus job opportunities, making it more transparent and accessible for all graduate students. - Facilitate cross-knowledge events in collaboration with other NYU schools and organizations, broadening your exposure and enhancing the breadth of your knowledge. - Create an inclusive community that celebrates diversity, with events, professional networking opportunities, and social outings that bring together students from all walks of life, fostering connections, collaborations, and lasting bonds. Together, we can shape an NYU graduate experience that empowers you, enriches your academic journey, and prepares you for the challenges that lie ahead. Voting begins on 01 Apr, 2024 on New York University Engage website.

While visiting state-of-the-art facilities, libraries, and lab spaces certainly provides valuable insights during college visit admission tours, the true pulse of a campus lies in its culture outside the classroom. Getting a feel for the overall energy and student life environment on tour is crucial for assessing fit. https://lnkd.in/geutfYAE

In today's landscape, the public (and to some extent the media) expect brands and organizations, including educational institutions, to address challenging world events and politically sensitive issues. The way you communicate during these times significantly impacts your brand's perception. Senior Managing Director Kelly Logan emphasizes the importance for higher educational institutions to stay true to their mission of fostering open dialogues and diverse perspectives. Navigating the complexities of the current stakeholder ecosystem requires clear and purposeful communication for both higher education and corporate entities. It's about embracing the responsibility to engage with transparency and authenticity. #HigherEducation #ClarityMatters #Purpose

Does your university stink of performative action in its marketing materials? I've seen it. I know you've seen it too. But I have to tell you the hard truth. Prospective students can smell inauthentic marketing tactics, and it’s hurting your universities' reputations. So, how can you support diversity authentically? Here are 3 tips: 1- Be Genuine Engage in D&I work on campus. Create programs that support underrepresented groups. Encourage open dialogue, especially in the decision-making processes. 2- Be Open Instead of generic images or statements, share real stories and experiences of diverse students and faculty. Let their voices give an authentic view of life on campus. 3- Be Honest If your D&I initiatives aren’t where you want them to be – say it. Prospective students, talent, and faculty will respect the transparency and can decide if they want to be part of your mission. Of course, these are just 3 starting tips. What else would you add to my list?