Odvant Creative

Check out this informative panel geared toward small business owners, feature our own Nydia Mauras-Jones! And our friend Stephanie Melnick!

🎃 Frighteningly Good Brand Makeovers: From Creepy to Creative 🎃 Ever seen a rebrand that was so terrifyingly bad it sent shivers down your spine? 😱 Once in a while, a brand starts off with a messy identity that makes you want to run. But in the world of branding, a scary start doesn’t have to be the end of the story. In our latest blog post, we explore 5 major brands that went from cringe-worthy to iconic, proving that with the right strategy, even the most frightening branding fails can turn into incredible successes. From Apple to Dunkin—we break down how embracing change and staying true to your core can help you come out stronger after a rebrand. 📝 Key takeaways: - A messy start doesn’t mean you’re doomed. - Bold moves and a fresh perspective can work wonders. - Know when it’s time for a change, and embrace it! - Stay true to your core values and brand identity. Are you brave enough to read the whole post? Read If You Dare...mwahahaha https://lnkd.in/gTAy7Rag #Branding hashtag #Rebranding hashtag #Marketing hashtag #CreativeStrategy hashtag #SmallBusiness hashtag #WomenInBusiness hashtag #Entrepreneurship hashtag #HalloweenFun

Nydia had a busy week last month celebrating some amazing nonprofits. I bet you're "green" with envy. (You'll get that joke if you read her post.)

New Post on our #OddThoughts Blog! What's the topic? Embracing Change: Evolving Your Brand. Not every organization needs an entire rebrand. There are small steps you can take to evolve your brand without breaking the bank or redoing your entire visual brand. We’ve all heard the phrase, “If it ain’t broke, don’t fix it,” but in today’s landscape, change is not just inevitable; it’s essential. And just because you think your logo or messaging might be good, it might not be resonating with your audience. You can evolve your brand without losing the essence that makes it uniquely yours. First Step: Acknowledge Change is Good! Change often triggers fear, and that’s perfectly normal. Your brand might have a loyal following who loves what you currently offer. The fear of alienating them can be paralyzing. However, it’s essential to recognize that change doesn’t mean losing your identity; it means evolving it Change as Growth: Think of change as a sign of growth and adaptability. Just as a caterpillar transforms into a butterfly, your brand can evolve into something even more beautiful. Note --> Preserve Your Core Values: While your strategies may change, your core values and mission should remain steadfast. These are the anchors that keep your brand rooted in its identity. Want to keep reading? Check out the rest of this post on our blog at: https://lnkd.in/g4XKv4Nh

Would you like to see a ridiculous picture of Nydia Mauras-Jones while also signing up for our awesome newsletter? We thought you would. Use this link to sign up and stay updated on all things Odvant: https://lnkd.in/gDVmMmCr We share branding, business, food and shopping tips. Plus, we'll tell you our favorite networking events of the month so we can see you irl. Even if you don't sign up, at least you'll get a good laugh. 😂 #branding #design #marketing #nonprofit #smallbusiness #newslettersignup #newsletter #womenowned #latinaowned

We’ve been collaborating with Artists Working Education for years. Dena first joined as a resident artist ages ago, and later Dena and Nydia taught public art at Carmen High School, resulting in a mural with students and community members. We absolutely adore the work they do - it’s an understatement! Access to art at a young age shaped us as creative entrepreneurs. Not everyone is that fortunate, but AWE is working to change that. AWE recently approached us for a brand refresh. Their old sun logo was beloved but lacked functionality and assets. We revamped their logo with a more professional sun icon that doubles as a paint splat - how fun! Bright new colors and playful shapes were added to reflect the artwork from their programs. We’re thrilled to collaborate with them again and give them the refresh they deserve! Stay tuned for more exciting updates around this brand! 👀 #NonprofitBranding #NonprofitMarketing #MissionMatters #BrandForGood #CharityBrand #ImpactfulBranding #NonprofitStorytelling #BrandValues #CommunityEngagement #ChangeMakers #EmpowerChange #MeaningfulImpact #BrandingForACause #NonprofitDesign #InspireChange #BrandAdvocacy #NonprofitVisibility

Dena Here! I was on another podcast and this time it was international! 😮 I recently had the pleasure of being a guest on the Let's Be Diverse podcast, hosted by Andrew Stoute in Canada. During the podcast, I had the chance to delve into the intricacies of the concept development process and share insights on how we approach design and ideation at Odvant Creative. Andrew picked the topic and asked super interesting questions that allowed me to nerd out about processes. It was so much fun! The main thing I wanted to get across is how much Odvant Creative has worked on this. We didn't just get good at concept development by creating a process 9 years ago, when we started the company, and never updating it. And guess what? It is still being refined. The process from strategy to identity design to launch needs to be a focused (but flexible) path. We have worked hard to refine our process to be unique to us and talk to our values. We strive to make the process effective but also fun! Our goal is to guide clients through a transformative experience that leaves them excited and empowered to share their brand story with their audience. I want our clients to talk about their mission and vision with a passion, not think of it as just some words on a website. And when they whip out a business card - I want them to freak out with excitement over their new logomark. Fun Fact: I met Andrew Stoute after I was initially on a podcast with Dawn Mullarney, so thanks Dawn for inadvertently helping me connect with another podcast. 😀 You can listen now on Spotify or Apple podcast. Thanks again Andrew Stoute for having me! https://lnkd.in/gf2c_PPg https://lnkd.in/gZgtWZf8

Wow. Women’s Entrepreneurship Week last week was crazy, fulfilling, uplifting, and motivating all at the same time. We attended events every day across the city and met so many new local entrepreneurs. It was an incredible opportunity to connect with friends new and old and learn from a diverse range of speakers. The content shared was not only valuable but also comforting when hearing similar struggles or lessons learned. Most of the events were at the beautiful Charles Allis Museum, with other events spread out across various venues in the city, including the Oriental Theatre, the Milwaukee Public Library, the Ivy House, Palomino, and Sugar Maple Bar to name a few. Topics covered included challenges women face in securing venture capital, the importance of building a strong community, and the value of partnerships. Our very own Nydia Maurás-Jones shared her insights on building a brand story, followed by a panel discussion with Mara and Gloria of @arteryink and Angela Damiani of @newaukee. The week left us feeling empowered and proud to be women entrepreneurs! 💥 Thanks to @shestandstallmke for organizing such an impactful week of events. Great Job! 🙌

For the third year in a row, we are proud to announce we are designing the collateral for the #mandiawards. And this year will be extra special as the MANDIs are celebrating 25 years! What an accomplishment! Celebrate 🎉 🙌 If you are unfamiliar with the award ceremony, MANDI stands for: Milwaukee Awards For Neighborhood Development Innovation. It is a chance to come together and celebrate non-profits and organizations in the area doing amazing work in deserving Milwaukee communities. It is organized by Lisc Milwaukee. Save the Date! This year the event will be held on August 15 at 5:30 in the new Baird Center.

It might be winter, but summer is approaching quickly, and we need lifeguards! Today, we are thrilled to announce the launch of a new website and initiative for @MiwaukeeParksFoundation. This website serves as an incredible resource for individuals in Milwaukee, providing information on open swim locations, swimming lessons, and, most importantly, the steps you need to become a lifeguard. The demand for lifeguards has increased exponentially. We encourage everyone to explore the website and consider pursuing a fun and rewarding career as a lifeguard. The Milwaukee Parks Foundation has put immense effort into creating this comprehensive resource guide to ensure that residents have access to vital information for a safe and enjoyable swimming season! Check it out: https://lnkd.in/g73_CsXh