Women's Health Collective Canada revealed that "70 per cent of patients with 'medically unexplained symptoms' are women," ¹ highlighting the need for inclusivity and understanding of the complexities involved in studying women's health. "Women's wellness is a priority to us at OLLY," says Hanneke Willenborg, CEO of OLLY. "These findings inspired us to champion a more inclusive environment around women's health, encouraging women to advocate for their wellness needs."
The Wellness on Your Terms campaign kicks off with an engaging set of wild postings across Toronto, featuring empowering and relatable sentiments encouraging women to speak up and seek answers for their health. The campaign is about inspiring women to take ownership of their wellness experience," says Willenborg. "By sharing their voices, we strive to build a supportive community, foster open and honest dialogue, and emphasize the importance of recognizing and addressing women's unique needs.