OMG Commerce

Sharing a quick note inspired by a mentoring session I had last week with a client. She was eager to implement Target CPA bidding right off the bat, but the account had barely 10 conversions in the past month. Here’s the thing about using AI in Google Ads: It needs data to learn. AI is like having a smart assistant, but it’s only as good as the info you give it. Some rules for long term results: ➡ Consistency is key. Make sure conversion tracking is always on point. Messy or inaccurate data throws everything off. ➡ Give it time. Even when you have enough conversion data, the AI needs a ramp-up period (usually 1-2 weeks) to get things dialed in. ➡ More data = better results. The more conversion data you feed the AI, the better it gets at predicting what works. Don’t rush AI. Add micro conversions if you need to (those high intent website actions like check out initiation, etc) that can help move it along. #GoogleAds, #SEM, #PPC, #SearchMarketing, #AI, #BiddingStrategies

Looking forward to come Gold Medal content on building a brand on Amazon!

Your Holiday Game Plan should be 50-80% complete by now. How confident are you in your plan? Want to see what the BEST DTC brands are doing to prep for a record-breaking, profitable holiday season? We’re hosting an EXCLUSIVE event at the Google Offices in LA in just a few weeks. It’s called "Your Holiday Co-Pilot: Proven Strategies to Drive Holiday Lift." Event Details: ➡️ Date: August 6, 2024 ➡️ Time: 9 a.m. - 5 p.m. PT ➡️ Location: Google’s YouTube Offices in LA - The Spruce Goose Hangar ➡️ Cost: Free, but you must apply and be approved to attend (link in comments and my bio). SPACE IS LIMITED! Who Can Apply to Attend? ✅ Brands only. Sorry, no agencies or service providers (but we still love you). ✅ Must spend $100,000 per month or more on digital ads (across all channels). ✅ CEOs, owners, and marketing directors are welcome. Up to 3 people per brand can attend (as space allows). What You’ll Learn: 1. Quick & Easy Holiday Creative Wins: Discover what images win during the holidays and what videos you can create between now and Q4 for maximum impact. 2. Get the Right Mix of PMAX, YouTube & DemandGen: Over the last few years, we’ve spent tens of millions on YouTube and PMAX ads. We’ll show you what works, what doesn’t, and what you should do to make Google a top acquisition channel for you this holiday. 3. Getting the Right Creatives for CTV, Shorts, and More: Learn how to create compelling content tailored for Connected TV, YouTube Shorts, and other emerging formats to maximize your holiday reach. If you’re spending at least $100k per month online and want to MAXIMIZE profitable holiday growth, check this out. Plus, meet other great DTC brands and Google Product Managers to ask your burning questions. Register Now: https://lnkd.in/gwBtNzTZ

Apply Now for, Future-Proof Your Traffic: Drive Consistent Demand for Your Brand in a Privacy-First World. The Details: 🗓 March 26 📍 Google’s YouTube Offices in LA - The Spruce Goose Hangar ⏰ 9:00am - 3:00pm (lunch provided) 💰 Free, but you must apply and be approved to attend. Space is limited. Apply Here: https://lnkd.in/gx_DFXpn #googleadsexpert #youtubeads #ecommerceevent #youtubemarketing

What’s the secret to success behind Dr. Squatch, BOOM!, Manscaped, and other great DTC brands? 🤔 Join us in LA to find out! OMG and Raindrop are hosting "Future Proof Your Traffic: Drive Consistent Demand for Your Brand in a Privacy-First World" at the Google/YouTube LA Offices. What We'll Cover: 1️⃣ What’s Working Right Now on YouTube, PMAX, and Demand Gen campaigns 2️⃣ Video Ads that work for every stage of the funnel 3️⃣ Turning PMAX into the customer acquisition powerhouse it was designed to be 4️⃣ How the right creatives unlock new levels of scale you can’t get otherwise Date: March 26, 2024 Time: 9am - 3pm PST Location: Google LA Offices This is an exclusive event, and space is limited. You must fill out a quick application and be approved to attend. No agencies. Brands spending $100k+ on ads monthly only. Apply here: https://lnkd.in/gx_DFXpn

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matthew Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: ✅ What are the best brands doing on Google that others aren’t? ✅ What are the keys to a better, more productive relationship with your agency? ✅ How has PMax evolved, and how can you fully leverage it? ✅ What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.  ✅ How should we think about AI with Google ads? Listen to the full episode here: https://lnkd.in/gaTyMnHR

Will we see you there?!

Join OMG and Raindrop in LA for Future-Proof Your Traffic: Drive Consistent Demand for Your Brand in a Privacy-First World This is an exclusive, invite only event at the YouTube/Google office in LA! If you’re a growing brand currently advertising on YouTube or planning to this year, this event is designed for you. Learn what’s working right now with YouTube ads and Performance Max. 4 Reasons to Attend: 1️⃣ Discover Our Top Takeaways learned from spending $10s of Millions on YouTube Ads. Over the last few years we’ve spent $10’s of millions on YouTube ads. In this event we’ll show you what works, what doesn’t, and what you should do to make YouTube a top customer acquisition channel for you. 2️⃣ Learn the Creative Secrets behind the runaway success of Dr. Squatch, Organifi, Manscaped and more. Youtube ads are different from Facebook, instagram or TikTok. We’ll show you what ads work, what doesn’t and how to approach YouTube creatives. 3️⃣ Gain Insights directly from Google. A special guest speaker from Google will uncover what it takes to scale using Performance Max. 4️⃣ Learn from other eCommerce store owners. Network and learn from other top eCommerce brands on how they’re future-proofing their growth. Apply Here: https://lnkd.in/gx_DFXpn

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the #Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: ✅ Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. ✅ Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. ✅ Amazon’s continued growth and dominance and what it means. ✅ Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand. Listen Here: https://lnkd.in/g6JJdYv9

Join OMG Commerce at Prosper Show 2024! Use Promo Code ✨EXIV829712✨ for a FREE Attendee Expo Hall Only Pass (valued at $300). Register Here: https://lnkd.in/gHd6gf4m