OMG Commerce

Who's going to be in Vegas next week? (#shoptalk, #mdsinspire, #prosper2025). Let's meet!

The best agencies don’t just execute—they challenge, refine, and push for better. Too many brands settle for agencies that take orders instead of bringing strategy to the table. At OMG, we’re not here to just run ads—we’re here to build scalable growth systems. If you have in-house talent, we help them level up. If you need strategic guidance, we bring insights that move the needle, not just reports and dashboards. Growth isn’t about checking boxes. It’s about asking the right questions, finding overlooked opportunities, and making the right moves before your competitors do. So ask yourself: Is your agency making you sharper, or just spending your budget? #EcommerceGrowth #AmazonAdvertising #PerformanceMarketing #BusinessGrowth

🍪 It’s National Oreo Day! 🍪 When I saw this today, I thought, owning a DTC brand, whether on Amazon or Shopify, is much like an Oreo. Yeah, the outside matters (branding, storefront, website, packaging), but what’s on the inside keeps people coming back. A few Oreo-inspired lessons for scaling your brand and a sweet offer below: ✅ Double-Stuff Your Value – Customers love extra filling. What’s your version of that? Subscription perks, loyalty rewards, killer post-purchase engagement? Keep ‘em hooked. ✅ Dunk Into Data – Oreos and milk are a classic combo, like data and intelligent decision-making. If you’re not tracking conversion rates, ad spend, and LTV, you’re leaving crumbs on the table. ✅ Be Consistently Crunchy – Whether it's the taste of an Oreo or your brand’s messaging, consistency wins. Your voice, customer experience, and even packaging should be instantly recognizable. ✅ Expand Beyond the Cookie – Oreos went from cookies to ice cream, cereal, and protein bars. What’s your next move? New sales channels, product lines, or audience segments? Scale smart. At the end of the day, what makes a brand stick isn’t just the outer shell, it’s the core value you deliver. Nail that, and your customers will keep twisting, licking, and dunking for years. My National Oreo Day Offer: If you're a 7-9 figure brand and want a world-class 3rd party review (plus $1,000+ of my team’s time) to see what’s inside your Oreo, DM me to get started. #NationalOreoDay #DTCGrowth #AmazonSellers #ShopifyBrands #EcommerceSuccess #ScalingBrands #CustomerExperience

🚨 **Google Ads AI Fail: Competitor LPs in Sitelinks?!** 🚨 Just uncovered something wild—Google auto-generating sitelinks that recommend competitor landing pages in our ads. 😳 Why, I love the team of awesome Google specialists we have! ❌ We’ve never used these competitor domains. ❌ They don’t exist on our site. ❌ Yet, Google is still pulling them in. This could mean ad dollars unknowingly funneling traffic to competitors—a huge risk for brands running automated sitelinks. If you're using them, double-check ASAP. We’re reaching out to Google for answers. Has anyone else seen this? We whited out our client info, but you can see the competitor landing page it suggested. #GoogleAds #PPC #MarketingFail #AIFail #DigitalAdvertising #PaidSearch

What events are you attending this year? 🗓️ Here's my list so far. It's lighter than usual so I'll be adding to it. Tell me what you think I'm missing. Also - Let's connect if you'll be at these events too! 🤝 Q1: • Prosper Show in Vegas: Show for Amazon Sellers • DealCon in Nashville: M&A Event for Brand and Agency CEOs • Blue Ribbon Mastermind Q2: • OMG/Raindrop Event in NYC (teaser - more details to come!) 👈 • SellerSummit in Ft. Lauderdale: Event for Amazon Sellers and DTC Brands Q3: • OMG Event in LA (teaser - more details to come!) ✨

OMG Wins & Milestones from 2024: 2024 was interesting to say the least. Full of challenges, setbacks and WINS. Here are just a few highlights: 🏆 Google Agency Excellence Award Finalist 🎥 YouTube for Retail case study with RTIC 🤩 (2) successful growth events at the YouTube LA offices partnering with Raindrop 🎁 Amazon Holiday Growth: Average store grew 46% YoY for the Cyber 12. 📈 Amazon Fall Prime Day Growth: 20% YoY growth 🎤 300th Episode of the eCommerce Evolution podcast 💪 30+ new closed clients (Amazon, Google, and Email) 🤝 1 New Partner added (more on that soon!) I’m deeply grateful for all of 2024 and pumped about 2025. Happy New year!

𝟰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗜'𝗺 𝗠𝗼𝗿𝗲 𝗖𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝗱 𝗼𝗳 𝗧𝗵𝗮𝗻 𝗘𝘃𝗲𝗿 𝗕𝗲𝗳𝗼𝗿𝗲 𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗜𝘀 𝗢𝗳𝘁𝗲𝗻 𝗪𝗵𝗮𝘁'𝘀 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 We audit dozens of Google, Meta, Amazon, and Klaviyo accounts each year. The most common pain point? Lack of a clear, cohesive strategy. ❌ "Let's try a bit of this, then some of that..." ✅ Develop a clear vision, strategize to achieve it, then execute with precision. 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝘀 𝗮 𝗖𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 “We finally figured out creative - we’re all set” words I’ve NEVER heard anyone say. Creative is a grind. In some ways it’s supposed to be. While AI may streamline certain aspects, the core challenge remains: consistently producing fresh, engaging content. 𝟯. 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 Contrary to popular belief, there's no silver bullet for attribution. Even the best multi-touch attribution (MTA) tools can't provide a perfect picture. 🔍 The key? Triangulate your data: • Post-purchase surveys • MTA tools • In-platform reporting Always sanity-check against the metrics that truly matter: Sales & Profits. 𝟰. 𝗘𝘃𝗲𝗿𝘆 𝗢𝗳𝗳𝗲𝗿, 𝗘𝘃𝗲𝗿𝘆 𝗖𝗵𝗮𝗻𝗻𝗲𝗹, 𝗘𝘃𝗲𝗿𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗜𝗘𝗦 𝗘𝘃𝗲𝗻𝘁𝘂𝗮𝗹𝗹𝘆 No channel, offer, or creative lasts forever. Diversification is crucial for sustained growth. 💡 Try the 10% Rule: Allocate 10% of your budget to experiment with... • New channels • Fresh offers • Innovative creatives Don't wait for decline – proactively seek your next big win.