OneIMS - Integrated Marketing Solutions

In this episode of Full Funnel Friday, I break down essential full-funnel marketing strategies and their benefits for your business. Learn about awareness, consideration, and decision-making in your campaigns. Click the link below to watch! 

In niche industries, overcoming unique challenges like limited awareness and small customer bases requires a well-thought-out strategy. Which HubSpot tool do you think is most critical for marketing in niche industries? #Marketing #NicheIndustries #HubSpot #B2B #DigitalMarketing

Are you facing the unique challenges of marketing in niche industries? Limited awareness, small customer bases, and complex offerings require a tailored approach. Here’s how HubSpot can help! 🔧 10 Must-Use HubSpot Tools for Niche Industries: 1. Keyword Research and Optimization: Discover high-performing, niche-specific keywords. 2. Content Creation and Management: Plan, create, and publish tailored content. 3. Lead Generation and Conversion Optimization: Attract and convert with targeted forms and workflows. 4. Email Marketing and Automation: Run personalized email campaigns and nurture leads. 5. Social Media Management and Analytics: Manage your presence and engage effectively. 6. CRM and Sales Enablement: Centralize customer data and streamline sales processes. 7. Reporting and Analytics: Gain insights and optimize strategies with data-driven decisions. 8. Website Design and Optimization: Create compelling, optimized websites. 9. Marketing Automation and Workflows: Automate campaigns for consistent messaging. 10. Integrations and Customization: Connect with industry-specific tools and customize HubSpot. With these HubSpot tools, you can:  ✅ Develop deep industry expertise  ✅ Offer tailored solutions  ✅ Build credibility and trust ✅ Achieve focused marketing efforts Learn more in our latest blog. Link in the first comment.  #Marketing #NicheIndustries #HubSpot #B2B #DigitalMarketing #ContentMarketing #LeadGeneration #EmailMarketing #SocialMedia #CRM #Automation

Are you in the manufacturing industry and struggling to get results from your email marketing? You're not alone. Many manufacturers face challenges with their email campaigns. But you can change that with the right strategies. Swipe right to learn more. #EmailMarketing #Manufacturing #B2B #LeadGeneration #MarketingAutomation #CustomerEngagement

Are you struggling to get the most out of your email marketing efforts for your manufacturing business? You're not alone. Many manufacturers face challenges with their email campaigns. But with the right strategies, you can see significant improvements. Email marketing is crucial in the manufacturing industry, with an impressive average open rate of 34.48%. To make the most of this, focus on building a quality email list, engaging leads, segmenting and personalizing emails, automating campaigns, and creating compelling content. Measure your success by tracking key metrics like open rates, click-through rates, and conversions. Learn more in the OneIMS blog! Link in the first comment. But first… We want to know, what type of email content do you find most effective? #EmailMarketing #Manufacturing #B2B #LeadGeneration #MarketingAutomation #CustomerEngagement

If you’re in the manufacturing industry and your email marketing strategy isn’t getting the results you want, it might be time to make some changes. Building a high-quality email list and creating personalized content are key steps to success. By segmenting your audience and using automation, you can send the right message to the right people at the right time. In our recent blog, we're looking in-depth at email marketing best practices for manufacturers. Find out what you need to know here 👇 #EmailMarketing #Manufacturing #B2B #LeadGeneration #marketingautomation  

One of the first things you will learn in creative writing—whether you’re taking a class or reading a book on the subject—is the difference between “showing” and “telling.” 👉 Telling: He was cold. 👉 Showing: He pulled his coat tighter and rubbed his hands together for warmth. See the difference? This tried-and-true advice of “show, don’t tell” continues to reign in creative writing workshops—and it’s also helpful when creating thought leadership content for B2B audiences. Here’s the scoop: Too often, B2B influencers simply tell the world they’re thought leaders without backing it up. But if you’re truly aiming to stand out as an authority in your industry, you have to show your expertise instead. The key is to deliver valuable, reliable, informative content that demonstrates your expertise to your audience. When you consistently deliver top-notch content that resonates with your audience, you won’t need to shout from the rooftops about your leadership status. Your audience will see it, feel it, and recognize it for themselves. Show the world what you’re made of—one powerful piece of content at a time. Do you agree? Let us know in the comments! 👇 #b2b #marketing #content #contentmarketing #showdonttell #thoughtleadership #writing #bestadvice

Swipe to see what makes a successful B2B go-to-market strategy tick. #b2b #gotomarket #gtm #success #marketing #sales #chicago #illinois

Let’s set the stage: A potential buyer has engaged with your content, explored their options, and decided they want to learn more about your products or services. Now what? If they can’t easily get in touch with you—and get a quick response in return—then all your work creating, publishing, and distributing the content that got them here was for naught. Don’t let your hard work go to waste: 🔍 Make sure your business’s contact information is available (and easy to find) on all content pieces. ☎️ Provide several contact options, such as a phone number, email address, and live chatbot. 🗣️ Create a system to promptly respond to inquiries from potential customers. What else would you add to the list? Let us know in the comments. 👇 #b2b #buyers #success #marketing #content #bestadvice

Let’s say a lead has learned more about their problem and is ready to find a product or solution to address it. After some self-driven research, they have come across your company and want to learn more about your offerings. This is a critical point in the pipeline—and if it’s not easy for prospects to get information about your products or services, they will have no choice but to turn to your competitors. Swipe to learn how to make it easy for prospects to learn about your offerings. 👉 #b2b #lead #prospect #buyer #success #bestadvice