OnePulse

Dua Lipa shares her Diet Coke recipe—she adds pickle juice and jalapeños. The reactions? Mixed, to say the least! 🌶🥒 #Trending

🍒👟 Airheads is taking "trick or treat, smell my feet" (quite literally) by launching its own cherry-scented foot spray. Reactions to the product have been mixed. 33% think it's a clever idea, 34% find it a little strange, and another 33% say it's fun but maybe a bit too much. Perfetti Van Melle, you surprised us with this one! It’s been a fun topic of discussion at OnePulse.

Dunkin’ is going all out for Halloween this year with a lineup of boo-rific products. Think Potion Macchiatos, Spider Donuts, Munchkin Buckets, DunKing Tracksuits, and even fall-scented candles. We asked 600 Americans what they thought, and here’s what we found: 🍩 37% love the Halloween products, saying they make Dunkin’ feel more fun and festive. 🍩 The Munchkin Bucket is the top choice, with 31% saying it’s their most likely purchase. 🍩 Coming in second is the Spider Donut, with 20% choosing it. 🍩 The least popular? DunKing Tracksuits. Overall, Dunkin'' is stirring up excitement! And while some feel it's a bit much, we think they played it smart with the Munchkins Bucket—keeping it simple, but delivering big on the Halloween fun! 🙌

Sitting too long at your desk? 🖥️ ASICS and Brian Cox teamed up to remind us to take active breaks for better mental health. We asked 600 Americans what they thought of the ad, and here's what we found: 🏃♂️ 67% said the campaign hit home 🎤 57% felt Brian Cox delivered the message perfectly We loved the campaign Golin! 👏

We are delighted to announce that Vin DeRobertis, Global CEO of Savanta, has joined OnePulse as an advisor to our board. Vin brings our team a wealth of experience in strategic leadership, business transformation, and client-centric growth. As the Global CEO of Savanta, Vin leads a dynamic organization that delivers cutting-edge data solutions, market research, and insights to some of the world's most influential brands. His expertise in driving growth through data-driven strategies and leadership in the research and insights sector make him an invaluable addition to OnePulse. "We are thrilled to have Vin as an advisor to our board," said Mike Billingsley, CEO of OnePulse. "His deep understanding of the research industry and his strategic approach to client engagement will be instrumental as we expand our global footprint and innovate in the consumer insights space." Vin DeRobertis commented, "I am excited to join OnePulse as an advisor. I’ve been impressed with their unique approach to real-time consumer insights and their commitment to innovation. I look forward to contributing to their continued success and helping shape their vision for the future." Please join us in welcoming Vin to the OnePulse team!

Find out which marketing tactics give consumers chills for all the wrong reasons! We asked over 1,000 Americans and Brits to share their most unsettling experiences with brands. 👻 Top 5 marketing moves that give consumers the creeps: 👻 Brands listening in, then creeping into your inbox and socials 👻 Ads that secretly track your whereabouts 👻 Hidden fees and sneaky subscription tricks 👻 AI influencers that seem a little too real 👻 Pop-up ads that follow you like shadows Swipe to read some #marketing horror stories shared by consumers.

Boots UK has been a British high street staple since 1849, but with nearly 300 UK stores closing soon, times are changing. We asked 200 Brits for their reactions over their morning coffee, and here's what we found: 🛍 Shopping preferences: 1 in 3 consider Boots their primary go-to for beauty and pharmaceutical items, but Supermarkets (23%) and Amazon (15.5%) are catching up, with many consumers starting to opt for the convenience of online shopping. 🛒 Online vs. in-store 39% shop in-store and online, while 22% lean fully into online shopping, again valuing convenience when it comes to beauty and pharmaceutical buys. 🏬 Impact on the high street: Over two-thirds (65%) believe Boots store closures will significantly impact the high street, with 82% saying they would miss their local Boots if it were to close. One Pulser quotes: "It's a big loss for small towns that rely on Boots for medical supplies." When asked for their initial reactions to the Boots closures, here's a snippet of what the community had to say: 💬 "Saddened by this, it is a great store with lots to offer all year round. It will be a great loss to high streets and the economy." 💬 "It's a shame to see a well-known brand closing stores, but I think Boots is expensive and hasn't moved with the times." 💬 "This is very bad news. I often go to Boots to stock up on bigger beauty items because there is much more choice." 💬 "Sad times as Boots have been there since I was a kid." 💬 "It's sad, but unfortunately, that's how the world seems to be going." These responses highlight how much Boots means to the British public—as a brand and a local shopping experience. We're curious about your thoughts, too 👇

We asked 600 Americans about Moo Deng 🦛💖, and here’s what we found: 💕 48% think Moo Deng is adorable and understand why she’s gone viral, showing her strong emotional appeal and marketing potential. 🤔 Her popularity isn’t for everyone—19% just don’t get the hype. 🌟 29% are worried about her safety as her fame grows. #MooDeng 

We asked 500 American consumers how they feel about a potential Levi Strauss & Co. x Beyonce collaboration, and here’s what we found: 🤠 22% are excited about the idea 😐 34% feel neutral 👎 44% aren’t interested at all As for checking out the potential collection: 🛒 Only 9% would be first in line 🤔 29% might, but they’d wait to see the designs 🙅 45% said it wouldn’t influence them at all The overall sentiment? A bit lukewarm. While some are keen, most feel neutral or uninterested. Interestingly, some mentioned that Levi’s strong brand doesn’t need celebrity collabs to stay relevant. How important do you think celebrity collaborations are for a brand's success today?