On Point Strategies

Do you travel more now than you did before the pandemic? For many consumers, the COVID-19 pandemic sparked a trend known as "revenge travel," where individuals are traveling more to reclaim lost experiences and time. Check out this QRCA magazine on page 12 to learn more about this phenomenon and the challenges of researching consumer behavior. https://lnkd.in/gUUvc4rR

Have you ever found yourself jumping through hoops to cancel a subscription? The Federal Trade Commission has introduced a new "click-to-cancel" rule to simplify the cancellation process. What are your thoughts on this change from both a consumer and business perspective? https://lnkd.in/gc8xjeDk

The holiday season and 2025 will be upon us before we know it! While this time is a great opportunity to prepare for the new year, it’s essential to stay focused on your current clients and business strategies. Here are five tips for effective holiday marketing: https://lnkd.in/gjCxpX-y.

Convenience stores are the leading retail destination for cigarette purchases, and while younger consumers are increasingly moving away from traditional cigarettes, the industry continues to thrive as young customers gravitate toward alternative tobacco products instead.  What other shifts in consumer habits have you noticed over time, and how is the industry performing today? https://lnkd.in/gQWenmYG

Did you know that adding music to advertisements can significantly enhance the emotional impact on consumers? Explore this article to discover four ways music can make ads more engaging and effective. https://lnkd.in/gy3McjST

Have you enjoyed a pumpkin spice latte yet this season? Brands have mastered pumpkin spice’s multi-sensory appeal — from tasting the spice to smelling the candles, it’s all about capturing that nostalgic, cozy vibe. Dive into this article to discover how pumpkin spice has become a seasonal favorite, evoking warmth and nostalgia in consumers everywhere. https://lnkd.in/gUG95sfa

Tracking marketing analytics is vital for businesses to understand client interactions, identify challenges within the sales funnel, and determine the most effective marketing strategies. By utilizing data insights, companies can refine their campaigns and achieve a higher ROI. Discover more about the benefits of leveraging marketing analytics in this article focused on B2B. https://lnkd.in/gyuTcx6b

“Beetlejuice Beetlejuice” premieres this week, and the movie has partnered with several popular brands to build anticipation. Explore how these partnerships have tapped into the "Summerween" trend to generate excitement for its release in this campaign overview. https://lnkd.in/dpufxtzX

Did you know that 71% of consumers who remember a slogan are more likely to choose that brand over competitors? I've always been fascinated with taglines; in fact, I've curated a really fun tagline database on my website where you can search by keywords. Check it out at www.on-pointstrategies.com; and check out this article to learn more about tagline effectiveness.  https://lnkd.in/e3sERxmY

Are you more analytical or creative? Many believe that people excel at either one and are classified as "right-brained" or "left-brained." However, effective marketing requires a balance of both skills. Learn more about how to use emotional and logical appeals to achieve impactful results.  https://lnkd.in/gcyDAYwM