OpenWeb

At OpenWeb, we are on a mission to create a web that is profitable for publishers, fairer for advertisers, and safer for users. That’s why our partners are at the center of every decision we make and every solution we build. Our partnership is what makes achieving our mission possible. To our partners: Thank you. 🙏 Thank you for your trust and for the opportunity to accomplish great things together.

Our New York office is giving back. 📚 Last week, the team joined The New York Foundling at their offices in in Chelsea to pack up supplies and make sure local kids are ready for the new school year. Here’s to a fantastic school year ahead. ✨

Aida, our new LLM-based moderation algorithm, keeps learning as it gathers context. 🧠 In our testing, we found that when Aida knows the title of an article, it’s ability to make pick up on nuanced conversations improves. That means Aida is even more accurate — so high quality conversations can flourish faster than ever, and faster than anywhere else on the open internet. High-quality, healthy, and engaging conversations are the backbone of a thriving community. That’s why we’re always looking for new and innovative ways to improve our moderation system and enhance UX across our partnernetwork. Aida is now in open beta for all OpenWeb partners. Learn more here: https://lnkd.in/dYzvYWqY

We’ll see you at #ATSLondon. Let’s talk. Make sure to find Francis Turner and Thomas Coyne about how you reach your goals and get your brand in front of the most engaged, passionate audiences on the open internet.  Today, OpenWeb works with over 5,000 publishers and brands, serving over 150 million monthly active users. 🤝 See you in London.

We put Aida, our LLM-based content moderation system, to the test. Compared to OpenAI's Moderation LLM, Aida outperformed on accuracy—a remarkable achievement. OpenWeb serves more than 170M monthly active users across thousands of publishers. With innovations like Aida, we're building a healthier web. 🌐 Learn more about Aida at https://lnkd.in/dYzvYWqY Read more about Aida's head-to-head with OpenAI's Moderation LLM here: https://lnkd.in/es4TfY2M

Community doesn’t only mean creating a place for your superusers to convene—it means creating loads of new ones, too. It all starts with driving registrations. Let’s take a look at one OpenWeb partner, a Comscore Top-20 publisher. Since the start of our partnership, registrations from OpenWeb products accounted for between 50% and 75% of all new users. Community keeps users engaged. It transforms your site into a hub for people with common passions. When you prioritize community, more and more will start taking the next step and registering. Check out the full case study here: https://lnkd.in/e93RcdRC

At OpenWeb offices, pets are r̶e̶q̶u̶i̶r̶e̶d̶  strongly encouraged. For your approval: a few of the many cute, sometimes-furry, alway-incredible pets that our teammates around the world are lucky enough to call their friends. 🐈 Want to meet these dogs, lizards, and cats? We’re hiring: https://lnkd.in/eDT7sZS2

Community is key to growth. 🔑 In their recent report, “2024 Publisher Pulse!“, AdMonsters’ Lynne d Johnson highlighted community as a too-often “missed opportunity” for publishers to ramp up revenue. In her piece, she cites some impressive stats from across the OpenWeb network. Namely, that we see 3X more time on site and a 2X increase in pageviews when comparing those reading comments and engaging in the community to visitors who do not. But their report covers a lot more. Check out the full report, well-worth a read: https://lnkd.in/dEh2ah-d

Google may have changed course on cookies, but publishers don't need to. That’s what we heard from Jennie Baird, Chief Product Officer at BBC Studios, who sat down with us a few weeks back at our Studio in NYC. We’re with her. ✅ And stay tuned for more: We have a full conversation with Jennie filled with insights ready for our upcoming season of #TheCommunityExchange Podcast. P.S. — If you’re looking for ways to take your first-party data game to the next level, let’s have a conversation: https://lnkd.in/enWNr_2Q

We’re excited to announce our partnership with PinkNews. 👏 Together, we’re creating a space for healthy conversations where millions of passionate readers across the LGBTQ+ community convene every month. And PinkNews has already seen a 200% increase in new registrations. That’s: ✅ Healthy engagement ✅ First-party data ✅ New, loyal community members Sounds like some huge wins for a publisher we love. 🤝 Learn more: https://lnkd.in/dF5k5PVR