Optimizely

Optimizely

Software Development

New York, New York 136,120 followers

The all-in-one system for marketing—purpose-built to help teams create & optimize personalized digital experiences, fast

About us

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
New York, New York
Type
Privately Held
Founded
1994
Specialties
A/B Testing, Mobile optimization, Conversion Rate Optimization, Split Testing, Customer Experience Optimization, Personalization, Digital experience, CMS, digital commerce, optimization as a service, Content Management, Content Marketing, and Feature Experimentation

Locations

Employees at Optimizely

Updates

  • View organization page for Optimizely, graphic

    136,120 followers

    Let's set the scene: you're in the midst of a digital transformation, building the website or application of your organization's dreams with the perfect CMS (hey, Optimizely CMS). Suddenly, you keep hearing the term "content modeling." Whether you're familiar with it or feeling a bit confused, we've got you covered. Our CMS Buyer's Guide to Content Modeling will help you understand what content modeling is, how it enhances your digital experience, the essential CMS features for success, and more. Download the guide today to get started: https://lnkd.in/e5RnDq6N

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  • View organization page for Optimizely, graphic

    136,120 followers

    It’s time to get up close and personal with your customers...but not *too* close. Sure, customer expectations are at an all-time high when it comes to tailored experiences, but showing them an ad for something they were just thinking about? Now that feels creepy. See how you can build a bada$$ personalization strategy that will satisfy your customers, while not being too pushy: https://lnkd.in/e_C6CDkQ

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  • View organization page for Optimizely, graphic

    136,120 followers

    Opticon San Antonio is filled to the brim with magical insights, and these breakout sessions are proving just that. 🙌  Here’s a few you can look forward to: “How Hunter Engineering created a high-performing eCommerce engine” with Tommy M. from Hunter Engineering Company and Andres De La Rosa from Optimizely “Testing across the product lifecycle” with Jordan Hiller from Ahold Delhaize and Carolanne Sinacore from Optimizely “How to become a more data-driven organization” with Jessica Lee from American Express, Dani Olean from Zoom, Muqtadaa Miandara from Upbound Group, Rikesh S. Shah from United Airlines, and Alison Garrison from Optimizely “Unlock Hidden Insights with Optimizely and Google Cloud’s BigQuery/Analytics Hub and Generative AI” with Andrei Fateev from Google, Eric Grueter from Google Cloud and Sathya Narayanan from Optimizely But that’s not everything we have planned, so make sure to check out what else we have in store and secure your ticket to Onederland today: https://lnkd.in/e7Y-eNHk

  • View organization page for Optimizely, graphic

    136,120 followers

    Let’s be real, no one wants to be the employee that compromises data... Which is why, in honor of #CybersecurityAwarenessMonth, we’re highlighting the several initiatives we’ve taken to enhance our security at Optimizely including: 🛡️Partnering with a third-party organization to create a new, engaging, and fun internal security awareness program. 🛡️Publishing security tips and best practices regularly. 🛡️Aiming to achieve a 100% completion rate for our new Security Awareness program by the end of this year. How are you promoting cybersecurity this month? Let us know in the comments below. 👇

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  • View organization page for Optimizely, graphic

    136,120 followers

    🚨ALERT - New Configured Commerce feature incoming!🚨 Our Mobile Flutter App UI makes it easy to drive efficiency on your buyers’ small screens while still delivering exceptional digital experiences. Why you'll love it? 👉Faster speed-to-market for customizations 👉Improved user experience for Vendor Managed Inventory (VMI) 👉Increases omnichannel customer engagement Our world revolves around mobile, so it’s about time your commerce platform did too... Learn more about why B2B is taking mobile seriously here - https://lnkd.in/ed3NeJ-w

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  • View organization page for Optimizely, graphic

    136,120 followers

    Is it just us, or is everything feeling extra magical today? ✨ We knew we weren’t imagining things—the Opticon San Antonio breakout sessions just have us full of anticipation! Here’s a sneak peek at what you can expect: “The future of marketing: 3 predictions, 3 ways to prepare” with Siteimprove’s Shane Paladin “From Good(wood) to great: How to take your website to the next level!” with The Goodwood Group’s Simon Gardiner and Optimizely’s Julia Gebhart “AI and the new generation of marketing” with Insight Partners’s Gary Survis “Experiment everywhere: How to scale testing velocity and maximize results” with Tapestry’s Madison Hajeb You definitely don't want to miss these sessions, so make sure to register for Opticon San Antonio (November 18-20) today: https://lnkd.in/eDiWfSVF  

  • View organization page for Optimizely, graphic

    136,120 followers

    PTSB, one of Ireland’s largest banks, was ready to reintroduce a human touch to the banking world. So what did they do? They teamed up with Optimizely and UNRVLD to bring their digital banking experience to life! 🌐✨ By using Optimizely CMS, PTSB’s revamped site is now a dynamic and customer-focused platform, giving users an easy, engaging way to manage their finances. With a fully personalized digital experience, PTSB customers can access live updates, self-service tools and enjoy a seamless online journey that reflects the bank's commitment to putting customers first. We're excited to support PTSB in creating a digital space that’s built for the future. Discover more here: https://lnkd.in/dRvw2aDs

  • View organization page for Optimizely, graphic

    136,120 followers

    Everyone (and we mean everyone!) uses Zillow Whether you’re looking for new digs or just taking a peek inside that house for sale on the corner... their personalized, seamless customer experience can’t be beat. And now you have the chance to take a page out of their playbook. During his keynote at Opticon, Zillow’s Ravi Kandikonda, is going to uncover how they're reshaping the homebuying journey. Join this session and walk away with insights into: 🏠Zillows approach to data privacy and transparency 🏠How they’re leveraging AI for hyper-personalization and operational efficiency 🏠Building a brand that inspires long-term trust and loyalty in a competitive market See what other enchanting sessions you can expect and secure your ticket to Onederland today: https://lnkd.in/eFyTk6-f

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  • View organization page for Optimizely, graphic

    136,120 followers

    The secret to hyper-personalized experiences is just a webinar away... That’s right. On November 12th, Optimizely’s Mårten Bokedal and Michiel Dorjee will showcase how Optimizely has transformed from a one-size-fits-all strategy to providing hyper-relevant, personalized 1:1 messaging combining integrated technology in combination with smart AI. You'll learn how to: 👉Develop a scalable personalization strategy 👉Combine recommendations and targeting for optimal experiences 👉Build intelligent customer segments using multiple data sources 👉Measure the impact of your strategies 👉And more Don't miss out! Save your spot today: https://lnkd.in/eqvBH6cx   

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Funding

Optimizely 9 total rounds

Last Round

Series D

US$ 50.0M

Investors

GS Growth
See more info on crunchbase