Optimizely

What have we been up to? Well, let us fill you in on the last 36 hours (spoiler alert: it’s been action-packed): ⭐ Our CEO, Alexander Atzberger, unveiled Optimizely Personalization. He was then joined by Shell’s Dean Aragón, followed by Virgin Media O2’s Doychin Sakutov. On top of that, NetSpring’s CEO & co-founder Vijay Ganesan made an appearance, where they talked about what our acquisition means for Optimizely customers. ⭐Our CPO Rupali Jain and President Shafqat Islam shared some exciting new updates to Optimizely One. ⭐We had lots of magical and insightful breakout sessions featuring our customers at Tapestry, The Goodwood Group, and Mott MacDonald and our partners including Columbus, Netcel, and 26 DX. ⭐DS Smith’s Aja Janezic and Dean Clarke closed out general sessions with a bang where they talked about how they use Optimizely One in their organization. ⭐Then, to top things off, there was an enchanting closing reception. And we can’t wait to do it all over again for Opticon Online (October 24) and Opticon San Antonio (November 18-20). Secure your spot today: https://lnkd.in/ejBvjY2b

Who needs a crystal ball when you have Leah Messenger giving marketing horoscopes 😎 We know you’re curious, so see what your star sign says about you as a marketer here: https://lnkd.in/dv232Msq

We’ve arrived to our final destination in Onederland in London – the closing celebration 🕺 It’s been an incredible day of networking, learning, and exploring the magic of marketing. Didn’t get to attend? We’ve got you. Find us Online (October 24) or in San Antonio (November 18-20) to join in on the fun: https://lnkd.in/e8ms5W2P

Let’s face it, your customers won’t settle for ordinary digital experiences when extraordinary ones are just a click away 😬 That’s why we’re excited to announce Optimizely Personalization, unveiled today at Opticon in London! This new offering breaks through barriers to implementing a personalization program like siloed data and difficult tech, and makes it easier than ever for marketers to create tailored experiences for every individual, at scale. Learn more: https://lnkd.in/edYGMCwz

Our morning in Onederland was jam-packed with magical insights ✨ We started off the day with CEO Alexander Atzberger and Vijay Ganesan, the CEO and co-founder of NetSpring, the leading warehouse native analytics platform. They dove into how Optimizely’s acquisition of NetSpring will make the lives of marketers better worldwide. Then, our CPO Rupali Jain and President Shafqat Islam revealed the enchanting features you can expect soon in Optimizely One. To top things off, @Virgin Media’s Digital Director of Product, AI & Experimentation Doychin Sakutov took the stage to discuss how they transformed their experimentation program from running just 2-3 tests per month to over 400 in half a year, boosting revenue and conversion rates. But the day’s not over yet...stay tuned to see what other spellbinding plans we have up our sleeves. 👀

It’s no secret that we’re on a mission to make the lives of marketers better. That’s why we’re thrilled to announce that we’ve signed a definitive agreement to acquire NetSpring, the leading warehouse native analytics platform. By combining forces, customers will be able access powerful analytics and visualization capabilities without having to extract data out of their cloud data warehouses. This will maximize speed, minimize cost and protect customer data privacy—all while allowing marketers to better tie marketing and experimentation activities to their business outcomes. We can’t wait for this new chapter to begin. Check out the press release below for more details - https://lnkd.in/eJ9NAy_v

Relationship = Upleveled We're thrilled to continue building our Google Cloud alliance, one global event at a time. And this Fall we’ve taken the US, UK and Australia by storm to connect with our incredible customers and industry leaders while showcasing our newest innovations. Craving more from this power duo? Don’t miss Google Cloud at Opticon San Antonio on November 18-20: https://lnkd.in/eMbxdmUk #googlecloud

Don’t mind us... We’re just replaying this video on loop to relive the excitement of Opticon Stockholm 🙌 If you missed out but still want to experience the magic of Onederland in person, we have some great news—the excitement is coming to London on October 1. So don’t be late for this very important date! Secure your ticket today: https://lnkd.in/eMV9CXTJ

Get ready for some unforgettable breakouts at Opticon London 😎 Dive down the rabbit hole with us to experience these insightful sessions: “From publisher to digital pioneer: CIPD's smart content evolution” with David Cox from CIPD and Ellie Foxton-Brown from 26 DX “How to bridge the digital execution gap: Insights and learnings with Mace” with Justin Masters, Tom Denbigh, and Dom Graveson from Netcel, and Jamie Vickers from Mace “Rethinking AI and its impact on business and humanity” with Daniel Hulme from WPP Great! Now that you’ve attended your first breakout, where to next? Luckily, we’ve got a lot of options to choose from including: “Integrating Optimizely and Microsoft D365 to create the perfect digital solution for B2B” with Gavin Masters from Columbus and Trevor Pope from Optimizely “Transforming Arup: Modernizing the digital operations for the world's leading engineering consultancy” with Steve Burleigh from Arup and Tom Dougherty from UNRVLD “AI and the new generation of marketing” with Jared Brickman and Gary Survis from Insight Partners So, what are you waiting for? Register for Opticon London today: https://lnkd.in/dTV29Xbj  

You’re not going to want to miss out on 55 scorching insights before you start your 2025 planning... Dive into our must-know marketing statistics that will shape your strategies for the upcoming year. We’ve got stats across every marketing area imaginable – from content marketing to integrated marketing to AI marketing – to name a few. Find everything you need to know here: https://lnkd.in/ehqqD9VA