Optivate Agency

Leukemia sucks. Someone very important to Optivate Agency, Will Scott, has been diagnosed with leukemia and could really use our help. If you're interested in learning more or are able to contribute, it would mean the world to us, to Will, and his family. https://lnkd.in/eGcMh9Du

Competition in the CPG category has NEVER been more fierce. That’s why many brands are focusing on the little details and challenging conventional practices in order to stand out from the crowd. A few of our favorite standouts we’ve seen lately are: Oshun’s electrolyte concentrate — it’s placed into a soap dispenser to encourage leaving it out instead of putting it away in a drawer, and it provides an easy-use solution. Kloo Coffee — This sommelier-crafted specialty coffee is placed in a perfume bottle. What says high-end luxury and everyday use better than a perfume bottle? Eco’s Compostable Packaging — Finally, biodegradable food service packaging! Let’s just hope it lasts longer than paper straws…

Sweepstakes are often a component of sponsorship marketing — giving away tickets, merchandise, etc. While sweepstakes are a great hook, the key element to drive more sales and gain new customers is the strategic planning of your promotion. That’s where we specialize. Planning for 360° campaigns is what we love doing the most. Ask us how we can help your next planning initiative.

What do you think?

It is officially summer, and people are attending everything from small events at their favorite local restaurants, to concert festivals sponsored by major brands. The opportunity to get in front of potential customers is heating up as people get out of their houses and start enjoying the festivities of summer. Live events continue to be a prime opportunity to increase brand presence, heighten local market penetration, and become firmly planted as part of the experience…not just a forgotten choice once the night is over.

What in the world are adaptogens and nootropics and WHY do I keep seeing them in new beverages? Have you seen new drinks on shelves as alcohol alternatives continue to become more and more competitive? We’re here to help you know what you’re reading next time you’re at the store or see an ad on Instagram… Adaptogens: Plants that help the body deal with stress. Some can even give you a slight “buzz” effect, hence why they’re touted in many non-alcoholic beverages. Nootropics: Natural or synthetic substances that boost cognitive performance and alertness. Ingredients such as caffeine, ashwagandha, medicinal mushrooms, and many more fall into the nootropics category. Do you have a favorite drink with adaptogens or nootropics in it?

You’re looking at ingredient lists more than ever before, aren’t you? The CPG category knows this and is pushing more and more in that direction. People are going beyond the macronutrients and are looking at the ingredients when making buying decisions. This has led to low-alcohol, non-alcoholic, and mocktail-type beverages continuing their impressive growth in popularity and focus. Like this post if you agree or drop a comment with an ingredient, you’re working to remove from the products you’re consuming!

Lights! Camera! Clients! Ask us how we can help you get in front of over 22 million people watching videos for more than 1 HOUR PER DAY on Netflix for as little as $5k.

395 million photos are shared on Instagram and Facebook each day… Are your brand’s photos and videos good enough to stand out from the other posts on these platforms? Or do you need help moving quickly enough to churn out new content to support new opportunities? If you answered yes to any of these, we’ve got you covered. Check out some of our work and quick turn times at the link below. https://lnkd.in/ebyyUF3Q

Imagine this: you see two drinks, both are the same in calories, ingredients, alcohol content, and everything. But they have different flavors… Which one are you reaching for? Well, according to the direction many alcohol suppliers are moving, they’re betting on the fact that you’d pick the drink that has the BOLDER and SPICIER flavor profile. Are you trying any of these products this summer??