Orangefiery

We're honored to announce that Orangefiery has won two AMEC Measurement and Evaluation Awards recognizing our commitment to transforming measurement into meaningful impact: - Gold: Most impactful client recommendations arising from a measurement study - Bronze: Most effective planning, research and evaluation in the public and not-for-profit sectors Being recognized by AMEC carries special significance. As the leading international organization in communications evaluation and measurement, AMEC's emphasis on rigor and research-driven insights is highly aligned with Orangefiery's emphasis on building communications programs based on strong strategies and insights. Congratulations to all the winners! And thank you to our clients who trust in our partnerships to create impact for your organizations.

Every day, healthcare communicators face a complex challenge: translating deep expertise into clear, digestible information.    As we mark the end of #HealthLiteracyMonth, it's worth reflecting on a paradox: The more expert we become in healthcare, the harder it can be to communicate clearly about it. Whether writing for physicians, public health workers, or patients, the key is starting with audience insight:  - What do they already know?  - What context do they need?  - Are we creating content that everyone can access, understand and trust? Clear communication is an act of empathy. It requires us to step outside our expertise and see information through others' eyes. The most effective health content strikes a delicate balance – being technically accurate while remaining accessible and engaging. What has been your biggest challenge when creating healthcare content for diverse audiences? Let’s discuss.     #Communications #Consulting #PR #Healthcare #Biotech

Congratulations to Lily Williams, winner of the 2024 Orangefiery Master's Thesis of the Year Award, organized by Institute for Public Relations!     We're driven by problem-solving and curiosity – values that shine through in Lily's research on cybersecurity crisis communications. Lily introduced an adaptive model that addresses the unique dynamics of influencer-driven media cycles and communication strategies in cybersecurity incidents.     We're proud to support graduate students like Lily who demonstrate the fresh thinking needed in today's rapidly evolving communications landscape. Congratulations also to her advisor, Dr. Jon Stemmle from the University of Missouri-Columbia!     #PublicRelations #Innovation #NextGenLeaders #PRResearch #CrisisCommunications   

The end of Q4 is quickly approaching (how did that happen so fast?). Do you have the tools you need to succeed in the new year? We're here to help you drive results through:   1. Research & insights: In-depth interviews, focus groups and surveys to uncover valuable insights about your stakeholders and operating environment.  2. Workshops: Expert facilitation to guide productive conversations to align teams on critical priorities and plans.  3. Strategic planning: Actionable roadmaps that achieve impact.     Let us help you make Q4 count. Send us an email at info@orangefiery.com.      Read more at https://lnkd.in/ezTsfYG8     #Strategy #Leadership #Innovation #StrategicCommunications #Consulting  

Different stories and experiences don’t just shape perspectives – they drive better business outcomes.      Research shows that companies with inclusive cultures are 6x more innovative and agile. We’ve seen this in action time and again in how diverse teams approach challenges and find solutions.    At Orangefiery, we’re committed to advancing DEI through our internal culture and client work. We’re proud to join PR Council and our industry partners in supporting #DEIisGoodforBusiness Learn more about the campaign here: https://lnkd.in/gcxkTCdt #DEI #Diversity #Equity #Inclusion #Communications   4A's The LAGRANT Foundation 4A's Foundation Museum of Public Relations AMEC Measurement and Evaluation National Black Public Relations Society Inc Association of National Advertisers Page Society ColorComm, Inc. The Plank Center for Leadership in Public Relations Commission on Public Relations Education   Diversity Action Alliance Public Relations Society of America (PRSA) Hispanic PR Association (HPRA) VOICES for AAPI Institute for Public Relations

A recent Boston Consulting Group (BCG) report reinforces what we at Orangefiery have built our business on: that even in the data-driven world of investor relations, a clear and memorable narrative is crucial.     In its piece, BCG states, “Compelling, fact-based stories that inspire should be at the heart of all communications with current and potential investors.” We couldn’t agree more.     Using insight-driven narratives to align leadership, contextualize performance and inspire investors helps establish effective long-term relationships. Of course, as BCG cautions, credibility is an important dimension of investor communications. Storytelling approaches shouldn’t sugar coat bad news, but rather put it in context.     At Orangefiery, we work with leaders to create compelling narratives to support stakeholder and investor communications.     Check out our approach to narrative development here: https://lnkd.in/eBSESnTr  #InvestorRelations #CorporateStrategy  #Narrativedevelopment  

What’s the value of a corporate brand for pharmaceutical companies? Recent data shows it can be quite significant. According to a survey by WE Communications, 58% of physicians report it affects their choices, while 62% believe a strong corporate reputation improves trust in the medical community. This comes on the back of original research by Fullintel last year that showed that pharmaceutical companies can build trust – and drive product uptake – through communications focused on their corporate brand.   What are your thoughts on corporate brands in biotech and pharma? Do leaders recognize the potential of their corporate brand as an asset? We’d love to hear your perspective. Read the survey here: https://bit.ly/3zR5B6G #Corporatebranding #Corporatereputation

Curious about AI's impact on your industry? So are we.    As we continue to navigate the complex AI landscape, understanding peer perspectives is crucial. Our Spark Pulse Poll asks about:    - Current AI experiences  - Key drivers of transformative AI  - Future perceptions and challenges  From content creation to data analysis, AI is reshaping our field. But it's not without challenges. How are you leveraging AI while mitigating risks?  Share your insights in our survey – it only takes 90 seconds! https://lnkd.in/g87m4S5P   #AIStrategy #Communications #FutureOfWork 

We are excited to announce we have been shortlisted for two AMEC Measurement and Evaluation awards!  - Most impactful client recommendations arising from a measurement study   - Most effective planning, research and evaluation in the public and not-for-profit sectors       AMEC, the leading international organization in communications evaluation and measurement, is known for its rigorous awards program, which emphasizes the critical role of research, measurement, insights and analytics in the communications industry.      Being shortlisted alongside industry leaders is an honor and underscores how our systematic approach to insights and evaluation allows us to deliver impact for our clients.    Thank you, AMEC, for this recognition!  #amecawards #shortlisted   

Thanks Jonathan H. Westover, PhD, MPA, AF-CIPD, SFHEA and Human Capital Innovations for having our CEO, Mike Kuczkowski on the latest episode of the Human Capital Leadership podcast!   Jon and Mike had a great conversation about today’s complex and rapidly changing business environment and described crucial skills needed for leaders to succeed in the next decade. Catch a sneak peek of the episode below to hear Mike describe the leadership values he incorporates into his practice. Tune into the full episode (link in comments). #Changemanagement #Leadership #Organizationaldevelopment