Orbit Media Studios

When Halloween meets logic—have some BOO-lean fun! 🎃

To all the SEO marketers out there—have you signed up for the brightonSEO conference yet?! If you're interested in all things SEO and digital marketing, this is the place to be. You'll hear from top SEO experts and meet/network with others who love SEO as much as you do. Join our co-founder, Andy Crestodina, for an informative session that breaks down what has—or hasn’t changed in our industry and learn how you can improve on the classic strategies using advanced techniques and new tools. Who all will we be seeing in November? 👋

From improving websites to creating content faster, listen in to this awesome episode for simple, practical advice on how to innovate and optimize your content marketing strategy with AI! 👇

Topic-First vs. Keyword-First SEO: Which is right for you? 🛣️ There are two paths to SEO success, and choosing the right one is important your strategy: 🔸 Topic-first content: It starts with a great idea that resonates with your audience, fostering engagement and thought leadership. 🔸 Keyword-first content: This approach is all about search demand, boosting rankings and traffic by targeting specific phrases. So, which one should you focus on? We have a flowchart for that. Both routes have pros and cons. Time to start asking the questions like, "Are people searching this topic?" and "What clues can we find from the search engine results page?". In our latest post, we break down both strategies and offer frameworks to make the best choice based on your content and goals—with special insight from Amanda Natividad at SparkToro and Lidia Infante at SurveyMonkey! 🙌 Start optimizing your strategy here 👉 https://lnkd.in/gSPNAPVQ #SEO #ContentMarketing

Chicago Cause 2024 is in full swing! 🎉 We’re proud to partner with Digital Third Coast to give back to the amazing nonprofits in Chicago. Over the years, we’ve provided $750,000 worth of free websites and digital marketing services to 49 incredible organizations, and now we’re ready to do more! Are you a nonprofit in the Chicago area? Applications are now open, and the process is quick and easy. Deadline is December 11, 2024. Here's what you could win: 🔸Website design & development from Orbit Media Studios, including copywriting, content entry, and digital strategy—worth $50,000! 🔸 Digital marketing strategy from Digital Third Coast, covering SEO, content, and paid media—worth $25,000! That’s a grand total of $75,000 in total support! So, help us spread the word and make a difference. 🧡 #ChicagoCause

In marketing, people don't want to feel like another number or sale. They want connection; human connection. 🤝 And, they want it so bad that just a simple, yet personalized experience can be the sole determining factor in whether someone chooses your brand over your competitors. If your brand doesn’t feel human, you are missing out on building a very important connection with your audience. So, let's fix that. In our post, we go over 5 very easy—but very effective ways you can get more personal in your digital marketing strategy. Making these small changes can create a big impact on how people feel about your brand. It's time to turn your audience into loyal customers today 👉 https://lnkd.in/gCBUjvbY #DigitalMarketing

As AI continues to grow more and more, the key to your growth will be understanding how it is affecting the digital marketing world and how you can utilize all it has to offer. From user search, to content creation, to analytics—there is A LOT to learn. With the courses available at CXL, you'll have an all-access pass to the motherlode of knowledge in all things digital marketing. Oh, and the instructors? They’re first-class experts with proven success (like our co-founder, Andy Crestodina 😉), so you know you're learning from the best of the best! Don't wait. Invest in yourself and your future and start learning today! 👇 #DigitalMarketing

When it comes to finding success for your blog posts, you have to test many different things to see what works best for you and your audience. Luckily, we've put together a whole report of the most popular blogging trends in 2024, so you have a great starting point in finding that sweet spot for your content. Over a decade of results from thousands of bloggers, you might be surprised which practices are showing the strongest results. . . . How often bloggers are publishing continues to slow down through the years. Bloggers used to post as much as possible, thinking more posts = more traffic. But, not anymore... Why? 🤔 Because they're spending more time on each post to make it more valuable. With the average blog post taking ~4 hours to write, this extra time is spent on deeper research and better writing. So, the whole "quality vs. quantity" leans more and more in favor of quality for bloggers each year. But here’s the thing—publishing less frequently doesn’t always mean better results. Turns out, bloggers who publish MORE often (daily or several times per week) are far more likely to report strong results: 🔸 Daily: 40% report strong results 🔸 2-6 posts per week: 31% report strong results 🔸 Weekly: 21% report strong results 🔸 Monthly: Only 10% report strong results So, while it’s tempting to slow down and focus on creating longer, in-depth posts, publishing consistently is also key to seeing stronger performance. The pressure just won't stop for bloggers! You can learn more in the full report here 👉 https://lnkd.in/gEXb7mn 👏 A BIG thank you to Maddy French for helping us out with some excellent insight on the importance of consistency when publishing! What do you think about this little conundrum in high quality vs. high frequency for strong results? 👀 #ContentMarketing #BloggerSurvey

We’re excited to announce that Chicago Cause 2024 is officially live! 🌟 For those who may not know, Chicago Cause is our way of giving back to the community we love so much. Alongside our partner, Digital Third Coast, we’ve donated over $750,000 in free websites and digital marketing services to 49 amazing Chicago nonprofits. If you're a nonprofit in the Chicago area, we invite you to apply! Help us spread the word so we can support even more organizations making a difference. 👉 https://lnkd.in/eTeYiGv Here’s what you could win: 🔸 Website design & development: Includes copywriting, content entry, digital strategy, GA4 setup, and free hosting for the website’s lifetime from yours truly, Orbit Media Studios—valued at $50,000. 🔸 Digital marketing strategy: SEO, content, and paid media strategies from Digital Third Coast—valued at $25,000. All for a grand total: $75,000 of support for a great cause! Apply by December 11th, 2024 for a chance to win! 🧡 #ChicagoCause

If you're looking to bring authenticity to your brand, to be real and fun, then you want to register for Humanize Your brand today! Learn how to build trust and make lasting connections with your audience. Create content that allows you to engage with your audience and turn them into loyal customers that are excited about your brand. Secure your spot and get all the tips, tricks, and insights to humanize your brand and start creating content that works! 👇