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We're thrilled to announce an upcoming webinar in partnership with Xmars centered around leveraging talent and AI to achieve an unparalleled return on ad spend. Join Ryan Dietrich and Tara Lynne Ferguson as they team up with Preston Keaton from Xmars to discuss making the most of your campaigns. Register to learn how Media.Monks + Xmars are taking advertising strategy to the next level! There’s just one week left, so save your spot today! 📅 Tuesday, April 9th at 11 am PST | Register: https://lnkd.in/eChNmzi2 #ai #retailmedia #amazon

Ryan Dietrich and our team are excited to hit the ground at Prosper 24’! This year, we’ve teamed up with Xmars, and our team will be doing Amazon account audits. 🛠️ Will you be there too? Drop a comment below 👇 and let us know! #ProsperShow #Amazon #Ecommerce

By integrating the 'Target Effect’ into a paid membership program, will Project Trident spark a new wave of innovation or set a higher standard for customer engagement/experience online? Cast your vote and tell us what you think:  - Will it heat up competition with giants like Amazon and Walmart? - Can it garner consumer enthusiasm despite scaling challenges? - Will it mildly shake the market, bolstering Target's stance? - Or, do you foresee a different outcome? (Explain in comments) For more about Project Trident and the ‘Target Effect,’ check out our previous post. Link in the comments below. #Target #RetailStrategy #LoyaltyPrograms

Will Target hit the bullseye with Project Trident? 🎯 Rumor has it that Target may launch its own paid membership program to rival the likes of Amazon Prime and Walmart+ by the end of 2024. This will be a step up from their existing loyalty program, Target Circle. Target’s customer loyalty is well-documented. 👇 It is often encapsulated by the ‘Target Effect’– where shoppers leave with more than they intended – which highlights a unique retail relationship and captures the in-store experience of ‘Target culture.’ According to Project Trident reports, Target aims to invest more into their digital presence by extending the ‘Target Effect’ through digital membership, further leveraging their current in-store shopping experience to maintain a competitive edge. How do you think Target’s paid membership program will stack up against Prime and Walmart+? [Source in comments] #ecommerce #projecttrident #target

What if you could customize your Walmart storefront to align with your brand’s vision and strategy? Now you can with Walmart Connect’s Brand Shop and Shelf. These new features allow brands to manage their product portfolios, provide curated shopping experiences, and take greater control over their marketplace presence. Vastly changing the shopping experience for Walmart’s reported 120 million weekly visitors! Along with this new content versatility, Walmart is also providing detailed metrics that allow brands to understand customers better and refine their strategies accordingly. What do you think of Walmart’s new content capabilities? #WalmartConnect #Ecommerce #OnlineShopping Source: Walmart

How is Web3 evolving brands’ approach to commerce? Read the blog to learn more about the four C's: creativity, culture, community, and commerce. "These use cases essentially create these community driven programs that deliver business value and benefit. We’re not talking about just community for the sake of people being part of something; there is generally business outcome and goals tied to that community driving aspect." - Michael Litman Also - tune it to the newest episode of The Nex6 Project to learn how brands can unearth a trove of customer insights on the blockchain and shift the way we think about commerce. [Link in blog] #commerce #retail

Amazon is piloting a program to allow dealers to sell cars through Amazon’s website which begin with Hyundai vehicles but will open to other brands before the end of 2024. About 25% to 30% of car buyers want to do some or all of the car-buying process online, with that number jumping up to 40% for EV buyers. [J.D. Power] “Amazon, I think, brings a level of sophistication, a level of technology, a level of strength in terms of headcount that they’ve got working on this project, that’s unlike any that I’ve seen,” said Jeff Dyke, president of Sonic Automotive. Currently, Amazon’s program is small, but we will be watching closely this year as it develops. #amazon #retail #ecommerce

“Is this a good bike for a 5-mile commute with hills?” 🚵🏼 Amazon is testing an new generative AI feature for organic content, with review summaries and AI answering customer questions based on reviews and text fields. The shopping assistant product is limited to one product, refusing to give comparing products or find other options. Have you used the new feature? Let us know! [Source in comments] #amazon #generativeai #reviews

5 trends to help marketers evaluate Amazon Prime Video ads 👇 ⭐️Amazon’s OTT ad revenues are exploding - Nearly doubling in 2024, according to eMarketer's October 2023 forecast ⭐️Prime Video is second only to Netflix in use - 71%~ of US adults use Prime Video, putting it second to Netflix’s 77%, according to August 2023 ViewNexa data ⭐️Amazon has a wealth of retail media data - Amazon accounts for 74.2% of all US retail media ad spend ⭐️Other video platforms have had success introducing ads - Prime Video will join platforms that already offer ad-supported viewing later this month ⭐️The connected TV (CTV) ad opportunity is only getting bigger - Almost all of TV’s ad spend growth is excepted come from CTV in 2024 Coming 🔜 Amazon Prime Video will introduce ads to its streaming content starting on January 29. #retailmedia #amazonadvertising #ott

We're excited to talk about all of the updates in the retail media landscape being announced at CES 2024!! Stay tuned for more.... #retailmedia #advertising