Orum 🥇

"Most of your messaging sucks." Harsh? Maybe. Accurate? Unequivocally. On the latest episode of our Bold Calling podcast, Leslie Venetz joins Adam to discuss the 2024 State of Sales Development report, but they also get into where so many sales professionals go astray. Prospects don’t care about your product’s features until you show them how it solves their problems. So why are so many talk tracks feature-focused and self-centered? Check out the episode by subscribing to Bold Calling wherever you listen to podcasts. This one is spicy!

Hold the phone... 📞 We have ANOTHER boomerang Orumite!?!?!?! Dave Huffstetler has returned to the Orum crew. We frequently mention on this platform how essential people are to the sales process, and we mean it with sincerity. So, when one of our former team members returns to help us help customers and prospects keep winning, it means the world to us. Join us in giving a big virtual high five to ur newest former-now-current Orumite!!!

Automation is all the rage as chatbots, personalized website experiences, and streamlined prospecting processes become part of the sales development tech stack. 🤖 Despite these changes, the phone remains the number one way to generate a pipeline across organizations of all sizes, from those with 10 million ARR to those with more than 1 billion ARR. 🪙 How do we know this data? It’s all from the latest edition of Orum’s State of Sales Development report. 📜 We conducted a double-blind survey of 1,000 sales leaders to uncover the best GTM strategies, the tech stack tools that are working, and who is driving the most pipeline. 🧪 Check out the full ungated report in the comments!

Closing out a week of “Showing up” whether during incredible presentations, collaborative meetings, on the dance floor, or up on the ropes course! The entire Orum team came together for a few days in Charlotte to build momentum and lay the groundwork for a massive stack of new features to the Orum platform. We know that there’s no better way to communicate than through conversations and we will always work to ensure your sellers get into as many as possible. Travel home safe, Orumites. ✈️

🎉 Drumroll, please… The G2 Fall 2024 reports are in, and Orum has been named a Leader once again! 🎉 We owe this recognition to our customers—your feedback and support fuel everything we do. 🙌 Here are some exciting highlights: 🏆 Orum has once again been named a leader (for eight straight quarters)! 🚀 We’re honored to be recognized as the most reliable dialer on the market—helping sales teams boost productivity with confidence 🌍 And we’re excited to continue empowering sales teams to break into global markets! Stay tuned for what's next 😉

🗣 IT'S ABOUT THE PEOPLE Day one of Orum's company-wide retreat is in full swing, and it's been absolutely loaded with presentations, training, and, of course, cold calling! The core message throughout every session has been about the people who make Orum the organization we are. There is nothing like being together and in person, collaborating, generating new ideas, and laying the groundwork for all of the things we have in the works for our customers, both present and future.

We're excited to announce the release of the 2nd annual State of Sales Development report! 📊 You can view the fully ungated report using the link in the comments. For this report, we invested in a third-party market research tool and conducted a double-blind survey of 1,000 sales organizations with ARRs ranging from $10 million to more than $1 billion. The report contains metrics surrounding GTM strategies, outbound channels, AI, investments in sales development, quota attainment, pipeline generation, and more. The full report is a must-read, but here are some key takeaways: -85% of sales leaders believe the phone is an effective pipeline generation tool, and 70% of organizations say the majority of their pipeline comes from the phone. -2/3s of sales leaders say their reps spend at least 11 hours per week on prospect research. -70% of sales leaders expect to add more SDR headcount in 2025. -53% of pipeline comes from account management/customer success. -87% of sales leaders say AI has positively impacted their reps' daily experience.

Phew 😤 Event season isn't for the weak. If you're using events as a pipeline generation tool, you better not just send off lists to your sellers after the fact and hope for the best. Last week, we published Sarah Reece 🥇's guide to maximizing event follow-up. Every word is a must-read, but if you only take away one thing, make it this... Your messaging BETTER match the vibe of your event. Check the full guide out: https://lnkd.in/g6pNbaXa

Let's have a #SaturdaySales talk. According to data from our just-released 2024 State of Sales Development, 87% of sales leaders say that AI has positively impacted their sellers' daily work experience. Automation is an exceptionally powerful asset for SDRs, but it's essential to understand when and where to use it. Recently, we sat down with Jason Dorfman, our CEO and Co-Founder, to get his thoughts on how sales leaders should think about automation for their frontline sellers and when it's okay to let SDRs handle tasks manually. Check it out: https://lnkd.in/g7QP-vzX

📸 Picture this 📸 Your team just worked 1 billion hours to bring an insanely unique event to life. Attendees loved the talk tracks, location, and overall vibes that were created. 🚒 People are raving about it online. There is massive buzz on Slack about all the prospects who were there. IT'S ALL HAPPENING! 💥 Now what? 😨 None of this means anything if you don't know how to follow up properly when the lights go out. Luckily, Sarah Reece 🥇, our Demand Generation Director, has created a guide so that you will never let those precious prospects slip through the cracks again. Take a look: https://lnkd.in/g6pNbaXa