Out2Win Sports

College basketball returns next Monday, and social media NIL deals are at an all-time high through 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 of active athlete-influencers! Here's your essential guide to partnership costs based on last season's data: This NCAA-verified data covers all reported social media NIL partnerships from last year's regular season. 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐞𝐚𝐥 𝐂𝐨𝐬𝐭 Male athletes: $𝟏,𝟒𝟓𝟏  Female athletes: $𝟐,𝟐𝟎𝟒 𝐊𝐞𝐲 𝐓𝐫𝐞𝐧𝐝: Women's basketball drew higher social media investments per player last season 𝐌𝐞𝐝𝐢𝐚𝐧 𝐃𝐞𝐚𝐥 𝐂𝐨𝐬𝐭 Male athletes: $𝟐𝟓𝟎 Female athletes: $𝟐𝟎𝟕 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞: Though women command higher averages, typical deal values stay remarkably close 𝐏𝐫𝐢𝐜𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 Male athletes: 𝟒𝟖% of deals land in the $100-$1,000 range Female athletes: More diverse pricing, with three distinct ranges each hitting the 𝟑𝟎% mark 𝐊𝐞𝐲 𝐏𝐚𝐭𝐭𝐞𝐫𝐧: Women's deals show wider price variation while men's maintain consistency Don't miss out on this season's most impactful social media opportunities - build your college basketball marketing strategy through Out2Win! #NIL #SportsMarketing #SocialMedia

Travis Hunter has emerged as the most dominant player in college football since transferring to Colorado, exponentially growing his online presence and marketability. Here’s the breakdown of his social media journey: 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Jackson State University Freshman Year: 418K → 464K Announcement of transfer to Colorado: 464K → 530K University of Colorado Boulder Sophomore Year: 617K → 1.2M Junior Year: 1.3M → 1.6M Top Partnerships: NerdWallet United Airlines, CELSIUS Holdings, Inc., JLab, Buffalo Wild Wings 𝗖𝗿𝗼𝘀𝘀-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗬𝗼𝘂𝘁𝘂𝗯𝗲 Freshman to Junior Year: 6K → 411K 𝗧𝗶𝗸𝗧𝗼𝗸 Freshman to Junior Year: 600K → 1.6M Travis Hunter's journey highlights how a star college athlete can flourish on social media by not only excelling on the field but also crafting authentic, high-quality content as they pave their way to the pros. #NIL #SportsMarkting #SocialMedia

LeBron and Bronny 𝗺𝗮𝗱𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 last week as the first father-son duo to play in an NBA game, while also holding the titles of the 𝗺𝗼𝘀𝘁-𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱 pro and college athletes in the U.S. earlier this year. This family’s social media 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 is unstoppable. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗦𝘁𝗮𝘁𝘀 ➀ LeBron ranks as the 5th most-followed athlete worldwide. ➁ Bryce James would currently be the 4th most-followed college athlete on Instagram. ➂ Bronny James stands as the 16th most-followed NBA player on Instagram. 𝗧𝗼𝗽 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Ⓐ Nike: LeBron X Bronny – 40M Views Ⓑ Taco Bell: Bronny X Bryce – 19.5M Views Ⓒ Beats by Dre: LeBron X Bronny – 15.6M Views Even after LeBron’s retirement, the James legacy of social media dominance shows no signs of slowing down. At this rate, they’re set to reign over social media for the next 15-20 years and beyond. #NBA #SportsMarketing #SocialMedia #Nike #Lebron

𝐍𝐈𝐋 𝐢𝐬 𝐧𝐨𝐰 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝟐𝟎𝟐𝟒 𝐔.𝐒. 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐄𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Supported by a $𝟕𝟓𝟎,𝟎𝟎𝟎 donation from United States House of Representatives, NextGen America has established a major partnership with college athletes. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧: • Campaign maintains 𝙣𝙚𝙪𝙩𝙧𝙖𝙡, focusing solely on voter participation. • Leverages Instagram reels and story posts • Targets athletes in 𝙠𝙚𝙮 𝙨𝙬𝙞𝙣𝙜 𝙨𝙩𝙖𝙩𝙚𝙨 including Arizona, Michigan, Nevada, New Hampshire, Pennsylvania, and Virginia. • Headlined by Michigan State Basketball's Xavier Booker (28K followers) and Arizona State's KJ Lewis (21K followers) • Precisely aimed at Gen Z voters aged 18-24 This campaign demonstrates that the NIL of college athlete-influencer's is doing more than just promoting brands; it's influencing the future of the United States. #2024Election #Politics #NIL #SportsMarketing #Socialmedia

Booking.com NAILED their athlete marketing campaign with Buffalo Bills’ rookie Keon Coleman. The creative video has exploded on social media, hitting 3 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘷𝘪𝘦𝘸𝘴 in just the last week! Booking.com has delivered a fresh approach in sports marketing that works: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 • Prioritizes more natural, less polished quality, focusing on Keon’s personality. • Uses humor to engage viewers and boost shareability. • Nostalgic touch, with retro-styled product placements and pop-up ads that evoke 90s films. 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 • Released mid-NFL season, perfectly timed to capture the excitement around the sport and his rookie season. • Engages fans by showing Keon on a local adventure, building a connection with Buffalo Bills supporters. This ad generated 3 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘷𝘪𝘦𝘸𝘴, 181K 𝘭𝘪𝘬𝘦𝘴, and 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 like “the smartest marketing move ever,” “genius,” and “I watched it five times—it worked!” By showcasing Keon's charisma, Booking.com demonstrated the power of authentic athlete-led storytelling in marketing campaigns. Matt Moran, MBA Ben Harrell Natalie Willis #SportsMarketing #NFL #DigitalMedia #SocialMedia

This Celtics rookie has experienced 𝘶𝘯𝘳𝘦𝘢𝘭 growth since the NBA Draft: Here’s how Baylor Scheierman's social media presence has 𝘦𝘹𝘱𝘭𝘰𝘥𝘦𝘥 in Boston 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐈𝐦𝐩𝐚𝐜𝐭: • 𝟏𝟗𝟐% follower growth post-draft (leading all NBA rookies) • 𝟒𝟏% engagement rate (leading all NBA rookies) • 𝟏𝟐𝟎.𝟏𝐊 avg. reel plays (3X his follower count) 𝐓𝐡𝐞 𝐂𝐞𝐥𝐭𝐢𝐜𝐬' 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Authentic Content • "Day in the Life" series showcased Scheierman's rookie experience • Behind-the-scenes footage resonated with fans • Result: 500,000+ views and 23,000 likes Draft signing coverage • Capitalized on championship momentum • Generated 72,000 likes • Successfully directed traffic to Scheierman's personal accounts Baylor Schierman's digital success represents more than just impressive numbers. His story is a blueprint for how professional teams can help build their rookie players through strategic social media use. #NBA #Socialmedia #SportsMarketing #DigitalMedia #Celtics

Leveraging Out2Win’s Intelligence platform, UNDEFEATD has developed a 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 marketing strategy in the NIL space. Here's how: "Our app gives every highlight for high school and college athletes a chance to go viral - Out2Win has been an incredible platform for discovering these athletes with standout moments " - Co-Founder Jacob Byck 𝘜𝘯𝘥𝘦𝘧𝘦𝘢𝘵𝘥 𝘦𝘭𝘦𝘷𝘢𝘵𝘦𝘴 𝘵𝘩𝘦𝘪𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘸𝘪𝘵𝘩 𝘖𝘶𝘵2𝘞𝘪𝘯 𝘣𝘺: • Identifying micro athlete-influencers whose content aligns with their mission. • Targeting athletes who can attract niche audiences with strong engagement rates. The four athletes Undefeatd has already connected with each bring unique qualities that expand their company's reach within the college athlete landscape. With access to hundreds of thousands of athlete-influencers using Out2Win, Undefeatd is now taking their brand to new heights.

Shohei Ohtani has became 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙩𝙞𝙖𝙡 𝙖𝙩𝙝𝙡𝙚𝙩𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 over the past year, 𝙖𝙘𝙝𝙞𝙚𝙫𝙞𝙣𝙜 𝙣𝙪𝙢𝙗𝙚𝙧𝙨 𝙩𝙝𝙖𝙩 𝙬𝙚𝙧𝙚 𝙤𝙣𝙘𝙚 𝙩𝙝𝙤𝙪𝙜𝙝𝙩 𝙞𝙢𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚. Here’s how: Contract: $𝟕𝟎𝟎𝐌—almost double the next highest contract at $360M. World Series Tickets: Averaging record $𝟏,𝟕𝟎𝟑 per ticket. Global Viewership: Attracted 𝟏𝟐.𝟏𝐌 viewers from Japan for Game 1 of the NLCS, more than the over 8.1M viewers in the U.S. for that game. Jersey Sales: Ranked 𝟏𝐬𝐭 in MLB jersey sales for the second consecutive year. Memorabilia: His 50th home run ball sold for record-breaking $𝟒.𝟒𝐌 at auction. Social Media: Gained a 𝟑𝟑𝟕% increase in followers since the start of the 2023 MLB season. Sponsorships: Japanese sponsors bought ad space in 𝐨𝐩𝐩𝐨𝐬𝐢𝐧𝐠 𝐬𝐭𝐚𝐝𝐢𝐮𝐦𝐬 where Ohtani played this season. In addition to all that, Shohei just completed one of the most legendary seasons in MLB history, hitting over 50 home runs and stealing more than 50 bases, leading the Dodgers to the World Series. His global influence and dominance on the field will undoubtedly be analyzed for generations to come. #MLB #SportsMarketing #Japan #Sportsbiz #WorldSeries

Jared McCain 𝘴𝘰𝘭𝘪𝘥𝘪𝘧𝘪𝘦𝘥 𝘩𝘪𝘴 𝘴𝘵𝘢𝘵𝘶𝘴 as 𝑻𝑯𝑬 premier content creator in college basketball last year and since being drafted by the Philadelphia 76ers, he continues to execute major partnerships while growing his fanbase. Last year, Jared was ranked as our top college basketball player by Out2Win Score, and now he steps into the NBA as the most marketable rookie on social media. 𝐉𝐚𝐫𝐞𝐝 𝐌𝐜𝐂𝐚𝐢𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬: 𝟏.𝟒𝐌 Instagram Followers | 𝟑.𝟕𝐌 TikTok Followers 𝟒𝟑𝟔𝐊 Avg. IG Reel Plays | 𝟏.𝟓𝐌 Avg. TikTok Views 𝟑.𝟔% IG Engagement Rate | 𝟏𝟏.𝟑% TikTok Engagement Rate 𝟕𝟑% Male Audience | 𝟓𝟓% 18-24 Year Old Followers Jared McCain is arguably already one of the top 15 most marketable players in the league without even touching the floor yet. Since leaving college basketball, he has made a significant impact by inspiring college players to create organic content, paving the way for a new wave of exciting athlete-influencers to take the lead in content creation this upcoming season. #NIL #CollegeBasketball #SportsMarketing #SocialMedia #InfluencerMarketing

LeBron & Nike have done it again! Their latest ad just dropped on Instagram and instantly blew up—racking up over 𝟑𝟎 𝐌𝐈𝐋𝐋𝐈𝐎𝐍 𝐕𝐈𝐄𝐖𝐒 and 𝟕𝟕𝟓𝐊 𝐒𝐇𝐀𝐑𝐄𝐒 in 𝘶𝘯𝘥𝘦𝘳 24 hours. Here’s why this ad has been such a success: 𝐓𝐢𝐦𝐢𝐧𝐠 • Launched right at the start of the NBA season • Capitalizes on the excitement surrounding Bronny and LeBron's debut 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 • Engages viewers with Lebron playfully pranking Bronny by trashing his car • Features seamless product placement, including a subtle Nike swoosh and Fruity Pebbles creative integration This marks the first social media ad featuring both LeBron and Bronny James as NBA players, solidifying their status as the most dynamic duo in sports marketing today.