Outset

Predictability is everything in business. To stay ahead, executive leadership teams (ELT) need more than just intuition—they require accurate, reliable forecasts that extend over a 15+ month horizon. Without this clarity, determining where, when, and how to invest in Go-To-Market (GTM) strategies becomes a guessing game. Discover how strategic forecasting unlocks sustainable growth by providing the visibility needed for smarter decision-making. Let’s move beyond uncertainty—because predictability isn’t just a bonus, it’s paramount to success.

In many companies, forecasting is treated as a departmental task: - Sales focuses on closing deals. - Marketing works on generating leads. - Finance keeps an eye on revenue and budgets. The problem? These teams often operate in silos, using different data to build their own forecasts. To achieve Go-to-Market success, businesses must shift to a unified, data-driven forecasting framework. By aligning Bookings, Sales, and Financial forecasts, organizations can unlock a full picture of their business—empowering smarter decisions, reducing risk, and driving sustainable growth. We explore why breaking down these silos is crucial for moving beyond short-term goals and positioning your company for long-term success. Read more here: https://sta.mx/qg3c

Every team has to be aligned if you’re going to hit or exceed your bookings forecast, not just Sales and Marketing. Finance and Human Resources also play a role in helping you reach your targets. Finance must understand conversion points from top-of-funnel to closed won or lost in order to evaluate the cost/benefit of proposed demand generation actions. Once Finance trusts the bookings forecast, it becomes a stronger and more collaborative partner to Sales and Marketing. Finance uses data to evaluate options and allocates budget to the best activities accordingly. Don’t forget Human Resources. Managing sales and demand generation capacity is foundational to consistently meeting and beating the bookings forecast. Human Resources and Finance must work hand-in-glove to ensure that open positions are filled quickly with high quality candidates. Each team needs to know their role in helping the company hit their goals. We created a RACI chart to help you get clear on which teams will own which parts of the forecast so that when push comes to shove, everyone can adapt quickly without abandoning your long-term vision for short-term goals. Download our white paper to see the RACI chart and how you can create foolproof forecasts your board loves. https://sta.mx/9nhx

Planning your go-to-market strategy in spreadsheets? It’s time to evolve. Siloed tools make it harder to adapt to change and forecast outcomes effectively. Companies that move their planning into collaborative SaaS applications unlock greater resilience and flexibility to drive sustained growth.

Is your Sales Forecast showing you the whole picture? For many SaaS companies, a Sales Forecast provides visibility into the next 90 days—but that’s where its value ends. This short-term focus can leave leaders blind to longer-term risks and missed opportunities. We break down why Go-to-Market leaders should prioritize a Bookings Forecast for a more strategic, forward-looking view. Don't miss out—read more here: https://sta.mx/g2pc

Is your annual planning process broken? You’re not alone. Many teams spend countless hours building forecasts and aligning strategies, only to need to pivot the plan. But there’s a smarter way forward. That's why we've created "The Ultimate Annual Planning Playbook: 8 Steps for Your Most Effective Plan Yet," to transform your planning process into a streamlined, results-driven strategy. Get started today: https://sta.mx/mzmf

Scaling revenue starts with one critical factor: sales efficiency. And achieving that efficiency requires a solid capacity plan. Whether you're a Chief Revenue Officer, sales leader, or RevOps manager, getting capacity planning right unlocks sustainable growth by ensuring your team has the right resources at the right time. That’s why we created our Sales Capacity Planning Template—to remove the guesswork and help you forecast sales performance aligned with revenue goals. (and more!) In today's market, securing headcount approvals is tough—but a strong capacity plan makes all the difference. Ready to optimize your sales team and grow with confidence? Get the template now: https://sta.mx/0fbb

 A reliable financial forecast starts with accurate bookings and sales forecasts—but bookings take the lead in driving precision. Why? Bookings offer an early signal of future revenue, providing the foundation for smarter financial planning and strategic decisions. Get your bookings right, and the rest follows.

GTM2024 kicks off today, and we couldn’t be more excited! This event brings together top leaders in marketing, sales, and RevOps to dive into the most impactful go-to-market strategies. It’s an incredible opportunity to connect, learn, and align across teams—highlighting the power of collaboration for long-term success, which we are deeply passionate about. Curious about the sessions we’re most excited to attend? Check them out here: https://sta.mx/pbww Can’t wait to meet and connect with everyone!

GTM2024 from Pavilion is just around the corner, and we couldn’t be more excited! This event brings together top minds in marketing, sales, and RevOps to explore the best go-to-market strategies. It's an incredible opportunity to network, learn, and align across teams, driving home the importance of collaboration for long-term success—something we're truly passionate about. See what sessions we are most excited about here: https://sta.mx/pbww Looking forward to connecting with everyone there and aligning for growth in 2025 and beyond!