PACO Collective

There are only three days left to vote to bring our panel proposal, "Marketing Killed DEI. Can Gen Z Save It?" to life at SXSW 2025! Click here to make an account, cast a vote Sunday, 8/18 and support our mission to drive meaningful change through inclusive marketing: https://lnkd.in/g-sNc9Z5 Our multi-disciplinary discussion panel will feature voices from Harvard University, Nimbly, and the Chicago White Sox. Together, we'll explore how Gen Z's vision for inclusion and the role of corporations can create new narratives of belonging. #SXSW2025 #GenZ #InclusiveMarketing #DEI #VoteNow #PanelDiscussion

🚀Inclusive Innovations & Social Responsibility Highlights... Let's take a look!🚀 Stonyfield’s “Toxic Free Election Challenge”: Encouraging a digital detox before the 2024 presidential election, Stonyfield is rewarding $1,000 to 100 participants who commit to a month without social media. A bold step towards mindful engagement! 📵💰 Beauty Industry Update: Beauty influencer Golloria (@golloria) brought attention to the lack of inclusive shades in Hailey Bieber’s Rhode blush line. In response, Rhode introduced new, more inclusive shades, and Hailey Bieber personally thanked Golloria with a consultation—showing the power of listening and adapting in the beauty space. 🌟💬 Hispanic Heritage Month 2024: The Honest Company and Lil’ Libros have unveiled a new line of baby products featuring vibrant Alebrijes-inspired designs. This collaboration not only celebrates American Latine culture but also promotes bilingual literacy from a young age. 🌟👶📚 Instagram’s Teen Safety Initiative: Instagram has launched significant updates to protect younger users by automatically setting teen accounts to private and limiting content access. This move is crucial for enhancing online safety for the next generation. 🔒🌐 Let's continue to champion innovation and responsible practices in our industries! 🌍✨ . . . #InclusiveInnovation #DigitalWellness #CulturalCelebration #SocialResponsibility #BeautyIndustry #SafetyFirst

As we continue celebrating Hispanic Heritage Month, we’re proud to sponsor Sembrando Raíces, marking the one-year anniversary of Sembra Chicago—a Latina-owned, equity-focused 501c3 non-profit dedicated to creating inclusive communities where everyone can thrive. As part of our ongoing commitment to uplifting these spaces, our CEO & Co-Founder, Ozzie Godinez, will kick off the event with welcome remarks. Let’s grow together and celebrate the power of community. Join us! 🌱 . . . #HispanicHeritageMonth #SembraRaíces #LatinoLeadership #CommunityEmpowerment

Today marks the founding of the American Business Women’s Association, advocating every day for women in the workplace. Incorporated on September 22 1942, right after WWII, this annual celebration honors the remarkable achievements of American Businesswomen who are driving innovation, leadership, and growth across industries. Your dedication and vision inspire us all. Happy Businesswomen's Day!🌟 . . . #BusinessWomensDay #Leadership #Innovation #WomenInBusiness

Today, let us remember and honor the lives lost and the heroes who emerged from the tragedy of September 11, 2001. It is a day to reflect on the strength and resilience of our communities, the bravery of first responders, and the enduring spirit of unity that binds us together. To the families and friends of those affected, and to all who carry the memory of 9/11 in their hearts, we stand with you in remembrance and solidarity. . . . #NeverForget #911Remembarance #HonorandRespect #23Years

Vibes, Memes, and Votes: How Influencers Are Shaping the Political Landscape Should influencers have a role in politics? Influencers are a big part of Gen Z and Millennials lives. And now, influencers and celebrities are voicing their political opinions on their personal platforms. Amidst the debate with former President Trump and Vice President Harris, we will see an uproar in Political Content over most social platforms. The Democratic and Republican campaigns are hiring influencers to support their running candidate. So what does this mean? Stay educated and aligned with your views. Whether they’re aligned with your favorite influencers or not. And don’t forget to register to vote! Read more about influencers in politics through our new blog with the link below. https://lnkd.in/g-MQiqgR . . . #Influencers #Politics #PresidentialDebate #MarketingRecap

Happy Labor Day! Checkout the history timeline of Labor Day below. Find out why it is so important, why we celebrate it and the backstory of what led to this important federal holiday: The Industrial revolution: The Industrial Revolution took place from 1760- 1840. New technology and efficient manufacturing was created, but this led to long working days with little to no time for a life outside of work. This included 12-hour workdays with even children as young as 5 working to have basic necessities. First Labor Day Parade of U.S History: On September 5, 1882, 10,000 workers took unpaid time off to march from City Hall to Union Square in New York City. This was the first Labor Day Parade in U.S History. Haymarket Riot: Due to unsafe work conditions and labor intense hours, this led to the Haymarket Riot in 1886. The riot resulted in numerous Chicago police and workers being injured or killed. This watershed event was the climax of social unrest among the working class and became a major rallying cry for labor activists. It's Official: From more riots and employees boycotting unfair labor rights, on June 28, 1894, President Grover Cleveland signed for Labor Day to be a federal holiday in attempt to restore ties with American Workers. More than a century later, the day of appreciation was turned into a paid holiday off (with unknown to who created Labor Day Weekend). Present Day Labor Day: Today, the first Monday of every September is recognized as Labor Day. We celebrate this national U.S Holiday in regards to American Workers in the work that they do. Labor Day commemorates the Labor Movements and its efforts to improve working conditions in America. Information from: https://lnkd.in/egTqTTG . . . #HappyLaborDay #Hardworking #PACOCollective #LaborDayWeekend #FederalHoliday

The landscape of inclusive marketing is evolving rapidly! Here’s a snapshot of how major brands are adapting: 🌟 Kamala Harris: Leveraging the Gen-Z "Brat Politics" trend, inspired by Charli XCX’s latest album, Harris’s campaign connects with younger voters through pop culture-savvy tactics. 🕊️ Dove: The “Beauty Never Gets Old” campaign highlights the timeless beauty of lifelong users, reinforcing Dove’s commitment to inclusivity by challenging traditional beauty standards. 🏍️ Harley-Davidson: In response to recent pressures, Harley-Davidson has reduced its DEI initiatives, including dropping minority-owned supplier goals and some training programs, reflecting a shift in corporate DEI approaches. 🍏 Apple: Apple’s “The Relay” film showcases adaptive athletes and its dedication to accessibility, utilizing viral social media trends to set a new benchmark in inclusive marketing. Explore these updates and let us know how other brands are navigating the complex world of diversity and inclusion. . . . #InclusiveMarketing #Diversity #Equity #Inclusion #MarketingTrends #KamalaHarris #Dove #HarleyDavidson #Apple

Thrilled to be a part of the 2024 Mosaic Awards shortlist!✨ #CreativityAward #Marketing #Advertising #AAF

As we celebrate Non-Profit Day, we're proud to highlight our collaborative efforts with past and current clients who are making a real difference in their communities. Join us in discovering their inspiring initiatives and consider lending your support to their worthy causes. Together, we can create positive change!💪 . . . #NonProfitDay #ImpactfulPartnerships #Volunteering