Pacvue

🆕 New Feature Alert – Introducing Pacvue’s Retail Media Budget Planner Just in time for Q1 planning, we’re thrilled to be rolling out our new budget planner. This will take omnichannel retail media to the next level, providing teams with a centralized tool to estimate, allocate, and monitor retail media budgets across multiple platforms. Here’s what it can do for you 👇 💰 Strategic Budgeting: Use features like Performance Insight and ROI Prediction to spot spending issues, analyze causes, and forecast ROI for long-term growth. 📈 Real-time Adjustments: Monitor budgets live and adjust spending to optimal levels. 🤖 AI-Driven Optimization: Offers cross-platform budget recommendations for efficient resource management. Want to see it live? Book in time with a product expert below. ⤵️ https://hubs.li/Q02Xd3Pg0 #RetailMedia #NewFeature #BudgetPlanner #Pacvue

Recently, Pacvue’s VP of Client Services, Riku Laitasalo, took the stage at IAB's Connected Commerce Summit: Retail Reimagined to share insights into Best Practices for Unifying Retail Media’s Efforts Across Channels and Stakeholders. The discussion explored how rapidly the retail media landscape is changing and why a cohesive, integrated strategy is more important than ever for both brands and agencies. Key Takeaways:  📊 Incrementality is critical. Brands need to harness the power of incrementality to truly measure the impact of their retail media investments. Without this, you’re only seeing part of the picture when it comes to campaign performance. 🔗 Unified strategies matter. Retail media efforts must span across various channels and stakeholders. Bringing everything into one place—data, tools, and analysis—allows brands to make smarter decisions and optimize spend more effectively. 📈 The future is data driven. As retail media continues to grow, measurement capabilities are rapidly evolving. With the right tools, brands can consolidate data and pinpoint where their dollars will have the greatest impact. At Pacvue, we help you find those opportunities and turn them into winning strategies. A huge thanks to IAB for hosting such a fantastic event! 🎉 Check out a clip of Riku’s talk below and let us know in the comments how your brand is approaching retail media in today’s rapidly changing landscape! 👇 

If you’re looking to win the holiday season, look at recent trends. 📈 As we gear up for Cyber 5, the October tentpole sales events—Amazon Prime Big Deal Days, Walmart Holiday Deals, and Target Circle Week—provide invaluable insights for brands looking to refine their holiday strategy. From increasing ad spend on Amazon to Walmart’s competitive CPCs, there’s plenty to learn about optimizing ad spend and targeting strategies. Dive into the full analysis to prep for your best holiday season yet. 🎄👇 #RetailMedia #Cyber5 #Holidays2024

🇩🇪 Pacvue is headed to Amazon unBoxed on Tour in Düsseldorf on November 13th! Our team will be on hand to share insights and strategies to elevate your eCommerce performance across Europe. If you're attending, we'd love to connect! Click the link below to book time with our team ➡️ https://lnkd.in/d2WfnQmt See you in Düsseldorf! #unBoxedDE #AmazonAds  #Ecommerce #unboxedontour

Greetings from #unBoxedOnTour 🌏 where the Pacvue Product and Tech leadership team is diving deep into the future of full-funnel advertising at scale in Shenzhen, China! With sessions focused on: 📺 Growing brand awareness with streaming TV ads 🗺 Reaching new audiences across multiple countries at scale 🤖 Full funnel measurement and generative AI solutions These insights will power the next wave of growth for our clients. Stay tuned for how we're taking these strategies from concept to execution! #AmazonAds #unBoxed

“How will we hit our holiday sales goals?” 👉 “We'll just run some promotions” Every holiday season, the importance of running successful promotions on Amazon, Walmart, and Instacart comes into focus. You know promotions are often needed to stay competitive during Cyber 5, but with rising costs, maintaining profitability and accurately measuring success can be tricky. In our latest blog post, we show you how to remain profitable, including: 🔍 Detailed breakdowns of promotion types for Amazon, Walmart, and Instacart 📊 Strategies to remain profitable despite lower margins and higher competition 🎯 Utilizing AMC to measure success and hit your Q4 targets What promotion tips would you give this holiday season? 🎁 #RetailMedia #AmazonMarketingCloud #Cyber5

🇫🇷 France’s eCommerce landscape is in flux, and brands are stepping up to adapt. Pacvue’s latest blog dives into essential insights to help brands and agencies make smart moves in this dynamic market. Check out highlights like: 📈 Market Momentum: France’s eCommerce sector reached €159 billion in 2023, reflecting fast growth and strong potential for returns. 📊 Amazon Metrics: Key data for the market covering CPC, ROAS, Spend, plus more. 🛒 Top Sectors: Fashion, electronics, and groceries are leading the way in growth. 🔍 Key Challenges: High competition and strict regulations require sharp strategies. Ready to discover what’s working in France? Check out our latest blog. ⤵️ #MarketTrends #RetailInnovation #Pacvue #FrenchEcommerce

Short on time leading up to Cyber 5? Check out our latest edition of our Weekly Retail Roundup to catch up on the news. 📈 Amazon's advertising business grew 19% year-over-year, reaching $14.3 billion, outpacing Amazon's core retail business growth. 💡 IAB, in collaboration with Pacvue, released a new Retail Media Advanced Measurement and Data Collaboration guide, covering incrementality in retail media, challenges in data integration, and more. 🤝 Criteo announced new partnerships with several order management system platforms, providing Criteo's retailer partners more flexibility when building, managing, and scaling their retail media networks. And more! Check out the full roundup now. ⤵️ #weeklyroundup #retailmedia

Meet Nate Shurilla and Tadashi Shimizu at unBoxed Tokyo next week! 👋

🎁 The holiday season is prime time to measure the true impact of your retail media campaigns—but understanding what’s driving actual growth isn’t always easy. Our latest blog post breaks down everything you need to know about incrementality in retail media, including: ❌ Why traditional metrics like ROAS and attribution modeling fall short for holiday campaigns ⚠️ Common pitfalls in measuring incrementality and how to avoid wasted spend 📈 How our Incrementality Console can help you pinpoint growth-driving ads across channels What challenges are you facing with holiday campaign measurement this year? #RetailMedia #Incrementality #Cyber5 #iROAS