PARITY | A Group 1001 Company

We are thrilled to announce that Parity has been named to Fast Company’s Most Innovative Companies of 2025! Many thanks to our entire team, whose passion for equity in pro sports and efforts to create tangible change have made this honor possible. 🏆 Read more about this year’s #FCMostInnovative here: https://lnkd.in/eN7vbty6 #SportsBiz #SportsSponsorships #WomensSports

ICYMI: 📈 Ad spending on women’s sports doubled in 2024. Will athlete pay follow? Plus, more top stories.

The thing about an athlete is that she’ll suffer fiercely AND likely thrive in silence if you let her. Fostering an atmosphere that a) rewards hard, good work, b) values feedback and c) collaborates to improve systems and workflows is how workplaces can thrive with women athletes. Encourage people to grow together rather than in solos. #IWD25 #ad #LinkedInPartner

This International Women’s Day, let’s talk about how we can grow the game together. Women’s pro football is full of talent, passion, and dedication—but to truly thrive, we need support… more opportunities, more investment, and more visibility. When the professional/business world opens doors, we’re not just advancing a sport, we’re empowering athletes, coaches, and future generations. Change will happen if we work together. Let’s build a future where women get the recognition and support they deserve. 🏈💜 #IWD25 #ad #LinkedInPartner

From unequal pay at competitions to livestreams skipping the women's divisions, I've experience my fair share of challenges as a woman athlete... For International Women's Day, I've partnered with LinkedIn not only to celebrate all the progress that has been made but also to reflect on the past and current challenges many women athletes like myself face. Some ways the professional and business world can help? ⬇️ Invest in closing the opportunity gap! We are already seeing how these investments are paying off in mainstream sports, and I hope to see action and non-mainstream sports follow the same path. #IWD25 #Ad #LinkedInPartner

When we activate our impact we have the ability to contribute to the positive change we want to see. And there is no doubt that progress is the product of that collective contribution! For International Women’s Day 2025, I want to give a HUGE shout-out to LinkedIn for giving me and so many female athletes the platform to tell our own stories -- one's that expand our brand, connect with fans, and attract investors, sponsors and employers. You amplify our impact. Female athletes are trail blazers and game changers and no one embodies this more than Ellen Schmidt-Devlin, PhD. In the short amount of time I've known her, she has lifted me higher. Inspiration is all around us if we look for it - who has been a source of inspiration on your journey? Tag them in the comments below as we continue to celebrate and elevate! #IWD25 #ad #LinkedInPartner

Sponsorships are vital for women drivers to excel in motorsports. They provide essential financial support, enabling access to top-tier equipment, training, and opportunities. Without adequate sponsorship, many talented women face significant barriers to advancing their careers. By investing in women racers, sponsors not only promote gender equality but also enrich the sport with diverse talent and perspectives. It's crucial for the brands to actively seek and support women athletes through sponsorships, ensuring a more inclusive and competitive environment. #LinkedInPartner #ad #IWD25

Happy International women’s day! Today I want to shoutout all the hard working women out there who are in a space of transition and having some feelings of doubt. I just wanted you to know that those feelings are normal but shouldn’t dictate your future. Know that there is someone out there rooting for you on the good and bad days. We can’t do it alone so take advantage of platforms like LinkedIn and commit time into creating a support circle that will get you to the finish line. YOU GOT THIS #IWD25 #ad #LinkedInPartner

Women in sports have come a long way, but there’s still work to do. Visibility, funding, and opportunities shouldn’t peak only every four years. Let’s keep pushing for consistent support, recognition, and resources year-round. #IWD25 #ad #LinkedInPartner LinkedIn

Silence never changed the game. 💥 This International Women’s Day, I’m speaking up—for myself, for women athletes, and for every woman fighting for fair pay and respect. It’s time for change. Who’s with me? ✊🏽💙 #IWD25 #ad #LinkedInPartner LinkedIn