Parrot Analytics

Bridgerton vs. Outlander: A Tight Race for Streaming’s Most Valuable Period Romance It is a tight race between Netflix's “Bridgerton” and Starz’s “Outlander” in the battle to be the most valuable period romance of the streaming era. Since “Bridgerton” premiered on Netflix at the end of 2020, these two shows have been closely matched in terms of how much streaming revenue they have delivered for platforms around the world according to Parrot Analytics’ Streaming Economics model. “Outlander” has been a steady performer, delivering a consistent stream of reliable subscriber revenue for platforms where it is available, despite notoriously long gaps of time between seasons (“Droughtlander”). While “Bridgerton” got a later start, it has generated large amounts of subscriber revenue in bursts around new season releases, consistent with Netflix’s binge release strategy. Notably, as a Netflix original, every dollar of subscriber revenue generated by “Bridgerton” has contributed to Netflix's top line whereas “Outlander” has been available on multiple platforms at different times around the world, allowing many different companies to cash in on the popularity of this series from Starz. There is not yet another period romance that comes close to delivering the amount of streaming value that these two shows have over the past 5 years. As of Q3 2024, “When Calls the Heart” has come the closest, generating $179M in subscriber revenue on major platforms globally. This is still only a fraction of the $1.4B that “Bridgerton” and “Outlander” have collectively delivered for streaming platforms in the same time. “Queen Charlotte” ranks fourth among most valuable period romances having made $105M for Netflix as of Q3 2024, showing how the growing franchise has not only been successful at expanding with new audiences but also bringing in more subscriber dollars. Digging into how “Outlander” has specifically driven subscriber revenue for Netflix we can see that it has been a major retention tool for the streamer, keeping audiences sticking around and engaged with other content on-platform. “Outlander” has been responsible for over half a billion dollars of global streaming revenue for Netflix from 2020 through 2024. The vast majority of this revenue (95.1%) has been due to the show’s ability to retain subscribers. Contrast this with “Bridgerton”, which is relatively more effective at acquiring new subscribers. 5.4% of the revenue generated by “Bridgerton” to date has been due to new subscriber sign-ups. This show has been successful at attracting new subscribers to the platform because it is a Netflix original, exclusively available on the platform, as well as a buzzy cultural phenomenon that has proven to be a must-wa...

Japanese anime soared to $19.8B in 2023 global revenue - showcasing Japan’s continued leadership in global entertainment. By collaborating with The Association of Japanese Animations (AJA), Parrot Analytics contributed powerful Streaming Economics insights to the newly published #Anime Industry Report, revealing: - $5.5B from streaming alone - $14.3B in merchandising revenue - Anime accounting for 6% of total global streaming revenue These findings highlight how local IP can captivate global audiences - unlocking massive opportunities in streaming, licensing, and merchandising. Want to harness the true economic impact of your content? Learn how our Streaming Economics platform can help you drive data-driven decisions: https://hubs.ly/Q03dL1fV0 #streamingeconomics

In 2024, Prime Video & Amazon MGM Studios experienced significant growth in the U.S. streaming market. By the fourth quarter, it became the second most in-demand SVOD platform, capturing 16.7% of the total demand for content on SVOD platforms, according to Parrot Analytics. This is an impressive rise from the first quarter, where it held 13.3% and ranked fourth. This advancement allowed Prime Video to surpass competitors like Max and Hulu, positioning it just behind Netflix. A key driver of this growth was the increased demand for Prime Video’s movie catalog. Notably, it overtook Netflix to become the most in-demand movie library in the U.S. Several factors contributed to this success, including the rapid expansion of the platform's movie catalog in 2024 by 71.7%, the improving appeal of its original movies and the licensing of popular movies.

Over the last year, I’ve spent a significant amount of time in the Middle East, and one thing that’s consistently stood out is the unshakable ambition to innovate, build, and shape the future of media, sports & entertainment. What used to be a feeling - a sense that something big was brewing - has now become measurable, thanks to the data. At Parrot Analytics, we’ve been tracking the incredible rise in demand for Arabic content, and the numbers speak for themselves: 📈 16x growth locally 🌍 13x growth internationally This isn’t just regional momentum - it’s a global wave. Arabic content is rapidly approaching its breakout moment, and we believe it's only the beginning. As the ecosystem continues to mature - from investment and infrastructure to storytelling and talent - we’re going to see even more cross-border hits emerge from the region. The momentum is real - and it’s only accelerating. #MiddleEast #ArabicContent #ContentInnovation #ParrotAnalytics #MediaTransformation #DataDriven

The 'Squid Game" Domino Effect Thanks to Parrot Analytics’ Streaming Economics, we now know Korean dramas have generated $3.4 billion in subscriber revenue for Netflix since Squid Game’s 2021 debut. Here’s the breakdown: - 5% of Netflix’s global revenue came from K-Dramas at their peak (Q1 2022) - While impact has cooled from the initial surge, this genre now maintains over 3% of Netflix's quarterly revenue on average - The popularity of K-dramas has been especially strong in Netflix's growth markets like EMEA and LATAM, indicating this trend has lasting power As the platform expands internationally, these series could play an increasingly vital role in subscriber acquisition and retention. More here: https://hubs.ly/Q03cV5-f0 #StreamingAnalytics #KoreanDrama #ContentStrategy

🎮🎥 How would a major video game adaptation perform as a streaming series or box office hit? Parrot Analytics’ latest case study dives into data-driven concept testing to predict the success potential of a gaming franchise adaptation across multiple distribution models. From projecting streaming revenue to box office returns and streaming platform fit, this case study reveals how insights can fuel smarter investment decisions and optimize release strategies. Read the full case study here: https://hubs.ly/Q03cCWtw0

Since 2006, Dynamo has grown from its Bogotá roots to become a leading force in Ibero-American production - delivering over 42 feature films and 23 TV series, including Netflix hits like “Wild District” and “Narcos”. According to Parrot Analytics’ data, Dynamo’s titles have generated more than $20M for Prime Video & Amazon MGM Studios and $600M for Netflix, showcasing the global power of local storytelling. With Parrot Analytics’ Content Valuation, you can uncover each title’s true revenue contribution to optimize licensing and renewal decisions. Find out more: https://hubs.ly/Q03bKt1S0

Major streamers are turning to Latin America—not just for new subscribers but as a creative hub for globally appealing content. Spanish and Portuguese streaming originals have surged 266% from 2020 to 2024, outpacing other languages' growth. While Netflix led the charge, Prime Video & Amazon MGM Studios took the top spot in 2024, signaling an increasingly competitive landscape. Disney Streaming's Disney+ and Max have also strengthened their local-language efforts, with Disney+ focusing on young audiences in Brazil, Argentina, and Mexico, and Max leveraging regional partnerships for reality shows and sports documentaries. However, as Korean and Japanese content gains traction, Spanish and Portuguese originals now account for 21.7% of LatAm’s non-English streaming revenue in Q3 2024, down from 25% in Q1 2023. The challenge ahead? Balancing local storytelling with evolving viewer preferences. Explore more catalog insights with Parrot Analytics' Content Panorama - learn more here: https://hubs.ly/Q03cslrR0

50% Faster Negotiations, Double the Impact Parrot Analytics’ latest case study reveals how Touch Inflight Solutions transformed their content selection process, reduced negotiating time and delivered better outcomes for their clients. Faster decisions, smarter investments, happier clients. That’s the power of Parrot Analytics’ comprehensive entertainment analytics platform 🎬 🌎 🔗 Read the full case study: https://hubs.ly/Q03csddd0

We're excited to announce that Alejandro Rojas, our Global Head of Parrot IQ and VP of Applied Analytics at Parrot Analytics, will be speaking at the 12th Annual Penn Carey Law Entertainment & Sports Law Society (ESLS) Symposium. 🗓️ Thursday, March 20, 2025 - 12pm EST 📍 University of Pennsylvania Carey Law School Register here: https://lnkd.in/dzMHTgG8