Parlay

Buyer enablement > Sales enablement Or even better said, buyer enablement is the best form of sales enablement. According to Hubspot, “Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals.” In other words, it’s an intentional effort to make selling easier and more effective. Ironically, while it might make the salesperson’s job easier, it doesn’t necessarily make it easier for the customer to buy. See where I’m going with this? Even the best sales enablement will be in vain if the customer struggles to buy. So how do you balance sales enablement and buyer enablement? Come hear it for yourself from this incredible lineup! Join Jonathan Festejo, Founder of Salesbricks, Pete Larkin 💭 , Founder of Parlay, and Jonathan Engle, Founder/CEO from Startup Stack, and Jeff Erickson from Forecastr, to learn about how to create a buying experience that will surprise and delight your customers, while also accelerating quote to cash time, extending runway, and improving your financial model. 💪 The Business of Buyer Empowerment 🗓️ Date: Wed, December 13th ⏰ Time: 10 am MST ➡️ REGISTER HERE for FREE: https://lnkd.in/dtkECGtq Startup or not, this webinar will be full of stellar insights that every business can benefit from.

"You can’t change the way your customers want to buy. Well, you can, but if you do, you add friction to the sale, which generally is ROI negative. Instead, you want to optimize around helping the customer prepay annually." - Jason M. Lemkin at SaaStr When we force buyers to pay how we want them to, rather than how they want to, we add friction to the deal, which generally is ROI negative. To remove the friction, and maintain positive ROI, we need to enable our customers to buy how they want – monthly or annually. However, this doesn't mean every deal can't be an annual contract. Through Parlay's new Affirm-like financing experience, buyers can choose if they want monthly payments or annual payments while the seller always get's an annual payout.

We want to congratulate our friends over at Warmly, for their recent $11M raise and the release of their new design refresh. If you haven't met Keegan Otter (Software Cowboy)🤠 or taken a demo of Warmly, we highly suggest you do both. You won't regret either. 😄